Sin City vs. The Big Apple Abstract The purpose of this paper is to compare and contrast the two cities of Las Vegas‚ Nevada and New York‚ New York. Both cities offer a vast array of entertainment‚ luxurious accommodations‚ and world-class dining. There are many things that are close to being the same in both cities‚ a visitor is able to gamble in either place‚ a visitor is able to see a beautiful skyline‚ and take in the sights of a world famous city. There are marked differences in the
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COMPANY CASE #3 Harrah’s Entertainment: hitting the CRM jackpot BACKGROUND BACKGROUND The company was founded in 1937 with a bingo parlor in Reno‚ Nevada. Around 1946‚ the founder opened Harrah’s Club at its present location on North Virginia Street in downtown Reno. Since that moment on there were several purchases of clubs‚ until 1962 when Harrah’s constructs 400-room hotel tower in Reno‚ so development and expansion was not very fast before the 70’s. From
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Abstract Financial Presents An Overall Valuation of: MGM MIRAGE Dan Brooks daniel.e.brooks@ttu.edu Michael Dearden michaeldearden@hotmail.com Kara Walker Kara.m.walker@ttu.edu Melanie Johnson Melj524@aol.com Table of Contents Executive Summary…………………….…….………………….…3 Business and Industry Analysis Business Analysis……………………………….…………..6 Five Forces Model………………………………..………....7 Key Success Factors……………………………………..10 Competitive Advantage Analysis…………….…12 Accounting Analysis……………………
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and their expenditures‚ hotel occupancy and average household income of visitors the obvious choice was Las Vegas. The implementation of this choice should take about two years during which there will be a physical hotel built within the Las Vegas strip (Downtown). Price will be held strategically high and the intense promotion will
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MCD 2050 Marketing 1 Minor Assignment Name: Frank (Lai Junyu) ID number: 22483829 Word Count: Summary This minor assignment is going to introduce the situation and history of a international hotel from China‚ Shangri-la hotel‚ which is one of the best and luxury hotel in Asia. Merely mention how the whole hotel market environment influence Shangri-la hotel. How do they compete with their major competitors? How do they segment their market and what is their
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Traveling Around the World I am a great traveler known to the open world. I traveled through China‚ I traveled through Russia‚ and I traveled everywhere you can ever imagine. But my story starts in Jakarta. I didn’t like traveling but I was challenged by my friend‚ Benny‚ to discover new things in this whole world‚ to do things that no one has ever done‚ and he said he would give me a surprise if I did it‚ so I took the challenge. I was confused where to start‚ but I kept on thinking. I texted
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INDRODUCTION In this project I intend to analyze the complex case of Shangri-La hotel chain a company mainly situated in the Asia pacific but also in some regions of Europe‚ North America and Australia. I will explain its business strategy making an external analysis about the macro environment‚ the industry environment and the competitors. I will then try to find some ways to improve the company’s financial and strategic performance and its contribution to a sustainable competitive environment
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Introduction and Overview “The Shangri-la" is the brand of limited-company Shangri-la (Asia) Co.‚ LTD in Hong Kong‚ this company belongs to the famous Chinese businessman--"The candy king" Robert Kuok ‘s Kuok Group in Malaysia. The story of Shangri-La Hotels and Resorts began in 1971 when a deluxe hotel was founded in the city of Singapore. Today‚ Hong Kong-based Shangri-La Hotels and Resorts is the largest Asian-based deluxe hotel group in the region. And it is regarded as one of the world’s
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MGT103 Case Study Report The Shangri-la Hotel Francesca Donovan Identify any Loyalty Programs and evaluate the effectiveness of it? In the past the hospitality industry offered loyalty programs‚ usually formed with an alliance such as an airline. Due to the fact airlines have segregated themselves and formed their own frequent flier points‚ the hotel industry has been forced to produce programs for themselves. Loyalty programs within the hotel industry are ensuring customer satisfaction
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Rhetorical Analysis of MGM Grand Advertisement There are many rhetorical tools used in advertising today to grab the readers’ attention. Some of those include‚ but are not limited to‚ color‚ sex‚ surroundings‚ and fantasy. All of these tools are used in the advertisement of the MGM Grand that I chose to analyze. MGM Grand has chosen several techniques to help market themselves better to vacationers. It uses visual pictures‚ inviting colors‚ and an enticing choice of narrative as its strategy
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