1. After reading the articles and the case‚ what does "disruptive technology" mean to you? What are the principles behind it? How can you determine whether a technology is disruptive or not? Disruptive technology is an innovative technology providing a new set of attributes‚ which may not be valued and accepted by the mainstream customers but can make a faster performance improvement than the existing mainstream technologies. In doing so‚ it has the capability of creating its own market with a
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format of movies. Demand. The market demands what kind of format of movies. 2. Why do you think Toshiba and Sony would not cooperate to produce a common standard? A lot of things can encourage the market toward natural monopolies. While some alternative platforms may survive by focusing on niche markets‚ the majority of the market may be dominated by a single (or few) design(s). Sony that is able to lock in its technology as the dominant design of a market earns huge rewards and may dominate
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1. ① Based on Figure A on page 4 : what are some possible factors that could explain why the leader in one generation did not become the leader in the next generation? ② Why Sony was an exception? * Some possible factor. A. New & differential technologies in the game industry. In the console game industry‚ “generations” defined by advancement of the underlying technology. Nearly all technological leaps from one generation to the next were marked by a change of industry leadership
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Case Study #3 “Product Development at Dell Computer Corporation” Summary Report Duong Hai Dang POM 345 I. Introduction Since the day it was founded in 1984‚ Dell Inc has grown to be a global leader in manufacturing computer and one of the largest technological corporations in the world with more than 100‚000 employees. Right from day one‚ Michael Dell was trying to develop his computer in his school dormitory till the beginning of 2001. Within less than 20 years‚ Dell Computer Corporation had
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ORAL TEAM PRESENTATION 1 Case No.2 (text page C-17): Competition in energy drinks‚ sports drinks‚ and vitaminenhanced beverages. Suggested Questions: 1) What are the strategically relevant components of the global and U.S. beverage industry macro-environment? How do the economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain. 2) What is competition like in the alternative beverage industry? Which of the five competitive
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Date: January 30‚ 2013 Subject: Indigo’s options regarding entering the e-reader and e-book market Heather Riesman and Michael Serbinis‚ CEO and CIO of Chapters.Indigo‚ are tasked with the decision of entering the e-reader and e-books market and must decide whether they will manufacture their own e-reader or negotiate a contract with an existing company to carrying their product. After analyzing Chapters.Indigo’s core strategy and the current market conditions‚ we will aid both Riesman and
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main products are divided based on scan rate of projector and the type of lens used in the projectors. Based on this‚ there are three main segments: video‚ data and graphics. Sony is trying to overcome this segmentation by addressing the data and graphics with one superior product (1270). Since the launch declaration of Sony 1270 Barco faced with two main problems: (a) The technically superior projector 1270‚ will outdo Barco in its technical advancement (b) Barco will have to decide on lowering
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on new games if they were able to purchase a new Sega console that allowed them to use old games as well as new ones. This lead to Sega’s ability to surpass Nintendo in sales. 3. What strengths and weaknesses did Sony have when it entered the video game market in 1995? When Sony entered the video game market in 1995‚ it was one of the first
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is supported by the logo which also includes the picture of a TV. This “cute” brand image gives the technology behind a gracious face. The first-mover advantage in a new market brought high (media-) awareness in the beginning. The partnerships with Sony‚ Philips and major electronic chains provided them an outstanding reliable and qualitative image. The consumer-focused attitude (“Bring control to customers”‚ data is inaccessible ) contributed to a positive brand recognition. That customers who purchased
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INTERNET FOR BUSINESS – CASE STUDY WEEK 4 TEAM: The ladies – G7. Members: VoThi Phuong Linh – s3357656 To Nguyen Thu Thao – s3372852 Nguyen Thu Huong – s3357609 Words count: 490. CASE STUDY 4.1 – The implications of globalisation for consumer attitudes With the strong development of the globalisation trend nowadays‚ many companies have invested a lot of money into expanding their e-commerce network to other countries. Along with the expansion is the issue of localisation to penetrate
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