1.1 Theoretical Background The shift in global business has created a new form approach in global business landscape‚ thereby forcing firms to rethink their marketing strategies. The development in the global business environment stands out as having a dominating role in this shift. It is the business demand on the internet for increase and greater bandwidth. Global business is seen as the means to facilitate e- commerce by offering rapid transfer rate to open up multimedia delivery to small and
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INDEX INTRODUCTION 4 RESEARCH METHODOLOGY 5 THEORETICAL BACKGROUND 6 ORGANISATION STRUCTURE 7 ORGANISATION CULTURE 8 ORGANISATION VALUES 9 THE RITZ-CARLTON LLC 10 VALUES 10 The Mission/ the Moto 10 The Vision / Credo 10 STRUCTURE 11 CULTURE 11 MARRIOTT INTERNATIONAL. 13 STRUCTURE 13 THE MARRIOT INC. VALUES ANALYSIS 14 Marriott Mission Statement 14 COMPARATIVE ANALYSIS 16 CONCLUSION 20 REFERENCE: 21 APPENDIXES 24 APPENDIX 1 24 APPENDIX 2 25 Executive Summery In assignment
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1 INTRODUCTION TO GLOBAL MARKETING SUMMARY A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle‚ Coca-Cola‚ and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing‚ R&D‚ manufacturing‚ and other activities comprise a firm’s value chain; firms configure activities to create superior customer value on a global basis. Global companies also maintain
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Features of an organization Aggregation of Human beings: Organization is an identifiable aggregation of human beings. The identification is possible because human group is not merely a number of persons collected at London‚ but it is a group of persons who are interrelated. The identifiable group of human beings determines the boundary of the organization. Such boundary separates the elements belonging to the organization from other elements in its environment. Deliberate and conscious Creation:
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CONFLICT MANAGEMENT Conflict management refers on the way how we approach the other party in a conflict situation. There are main structural approaches such as emphasizing superordinate goals‚ reducing differentiation‚ improving communication and understanding‚ reducing task independence‚ increasing resources‚ and clarifying rules and procedures. Emphasizing Supeordinate Goals The first way to resolve the conflict is to seek and find the common goals. The emphasizing superordinate
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LEARNING ORGANIZATION According to Peter Senge (1990: 3) Learning organization are: “…organizations where people continually expand their capacity to create the results they truly desire‚ where new and expansive patterns of thinking are nurtured‚ where collective aspiration is set free‚ and where people are continually learning to see the whole together”. Senge argues that organizations should have the sort of culture which allows them to shape there own future to a far greater degree as been
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Principles of Organization These four broad principles have many variations and considered as exclusive principles of organization which are as under: Chronological Order (order of Time) In chronological order or time order‚ items‚ events‚ or even ideas are arranged in the order in which they occur. This pattern is marked by such transitions as next‚ then‚ the following morning‚ a few hours later‚ still later‚ that Wednesday‚ by noon‚ when she was seventeen‚ before the sun rose‚ that April
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been very old forms of social organization. It’s about social networks which process and manage information and are using micro-electronic based technologies."[5] The diffusion of a networking logic substantially modifies the operation and outcomes in processes of production‚ experience‚ power‚ and culture.[6] For Castells‚ networks have become the basic units of modern society. Van Dijk does not go that far; for him these units still are individuals‚ groups‚ organizations and communities‚ though they
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With the aid of specific examples‚ describe the concept of a hierarchy of biological organization. What is meant by the phrase‚ "The whole is greater than the sum of its parts?" Understanding the range of life on the planet we call Earth. This magnificent planet is full of living organisms everywhere you look. As cells build upon each other in the structure of life‚ they create the different forms known as emergent properties. From the tiniest cells‚ the beautiful colors of the fungi to the
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A formal organization structure shows a recognizable chain of command‚ it also has many levels of management. This makes communication slower and decision making harder to implement. it is an organization which clearly defines the authority ‚responsibility and inter relations of people working therein Examples of formal organization Meetings can be formal - with a defined organizational membership‚ an agenda‚ a regular time‚ written minutes etc There are 3 types of formal organization 1. Coercive
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