Amul’s Diversification Strategy: A Pizza for Rs 20! In early 2001‚ Gujarat Cooperative Milk Marketing Federation (GCMMF)1 planned to leverage its brand equity and distribution network to turn Amul2 into India’s biggest food brand. Verghese Kurien‚ Chairman of GCMMF‚ set a sales target of Rs.10 bn by 2006 as against sales of Rs 2.3 bn in 2001. In 2001‚ GCMMF entered the fast food market in India with the launch of vegetable pizzas under the brand name SnowCap in Ahmedabad‚ Gujarat. GCMMF was also
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Unrelated Diversification is a form of diversification when the business adds new or unrelated product lines and penetrates new markets. For example‚ if the shoe producer enters the business of clothing manufacturing. In this case there is no direct connection with the company´s existing business - this The unrelated diversification is based on the concept that any new business or company‚ which can be acquired under favorable financial conditions and has the potential for high revenues‚ is suitable
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BUSINESS POLICY & STRATEGY Case Study – ’GE’s Two-Decade Transformation: Jack Welch’s Leadership’ Prepared by Group 12 – Div A Team Members 1. Aanad Menon 2. Adit Paul 3. Anirban Majumdar 4. Girish Patel Q.1) Jack Welch launched a number of initiatives on taking charge of GE in 1981. Was there a strategy driving the initiatives? Were the initiatives effective in accomplishing what Welch was aiming for? When Jack Welch joined the GE‚ there were many challenges
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BREAKTHROUGHS : THE EVO PROJECT GE BUSINESSES JACK WELCH PROCESS ORIENTED Effective operations management Timely acquisitions and clever deal making Financially based strategies Efficiency driven JEFF IMMELT MARKETING ORIENTED Market value of technological advancements Organic growth – given top priority Technology leadership Commercial excellence Global expansion Marketing driven Long term‚ research- based approach to his tasks Immelt is transforming GE from a process and acquisition
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The GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio‚ and which market opportunities are worthy of continued investment. Also known as the ’Directional Policy Matrix‚ ’ the GE multi-factor model was first developed by General Electric in the 1970s. Conceptually‚ the GE Matrix is similar to the Boston Box as it is plotted on a two-dimensional grid. In most versions of the matrix: * the
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Corporate Strategy Paper Maxence MARCHAND 05.05.2014 130809 Globalization in General Electrics Part I: The Industry (6 PAGES) Globalization Diversified financials is the industry we are going to focus on. In terms of globalization‚ there is no equal to the type of companies which are defined as part of this industry. Because of their definition they are the best representative of globalization and trough a deep analysis we will see how those companies manage
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Transformation: Jack Welch’s Leadership Yasmine Abdo Al-Kouraishi Muhammad Howard Steven D. Johns Kenneth V. Oliver Kimberly N. Lomax AMBA 670 Managing Strategy in the Global Workplace July 25‚ 2012 2 GE’s Two Decade Transformation Executive Summary Team Globalization has conducted an in depth analysis on General Electric ’s (GE) two decade transformation achieved by the company’s former Chief Executive Officer (CEO) Jack Welch. This report consists of a reflective examination performed
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DIVERSIFICATION. For companies‚ they all want to have bigger market share and earn more profit. So they will find many ways to penetration into the market like diversification. Diversification strategies are used to expand firms’ operations by adding markets‚ products‚ services‚ or stages of production to the existing business. The purpose of diversification is to allow the company to enter lines of business that are different from current operations.There are basically two broad forms of diversification
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acquisition between GE and Honeywell‚ Jessica Gallinelli‚ managing director of Bancroft Capital Management‚ definitely needs to consider whether and how the future news form Europe would affect the value of her fund’s arbitrage position‚ what the probability was that booth the DOJ and the Ec would approve the merger‚ and of course eventually what is the most proper and profitable tactic to take at this certain time. The strategy of Gallionelli Gallinelli did the strategy that included buying
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LVMH’s Diversification Strategy into Luxury Goods The problem After the case and readings the problems of LVMH there are several problems such as the declining demand for luxury goods because it is linked to political events‚ situation and social trends. (After the attacks of 9/11 an impact on luxury goods has dropped and had automatically an impact on LVMH sales) Secondly luxury products are easy to counterfeit‚ some countries such as china‚ turkey‚ and other still have to improve their
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