Marketing Plan (Stage 1) The General Electric Company‚ or GE‚ is an American multinational conglomerate corporation incorporated in New York. The company operates through five segments: Energy Infrastructure‚ Technology Infrastructure‚ NBC Universal‚ Capital Finance and Consumer Industrial. Today the company has 304000 employees around world. GE participates in a wide variety of markets including the generation‚ transmission and distribution of electricity‚ such as nuclear‚ gas and solar power
Premium Sun Wind power Solar cell
General Electric General Electric (GE) occupied the eighth spot on Fortune 500’s list of companies at the close of 2013. While number eight was a slide from 2012’s number six GE maintains its position‚ as one of the world’s largest and most influential corporations. Today‚ GE’s operates in over 160 countries and is led by Jeffery Immelt. During 2013 GE reported‚ total revenues approached 147 billion USD and profits around 13.6 billion USD. (CNNMoney‚ 2013). GE appears in textbooks from the third
Premium General Electric Thomas Edison Jack Welch
The General Electric (GE) Market Attractiveness-Business Position Matrix is one of the best-known directional policy matrices‚ “which categorises business units into those with good prospects and those with less good prospects” (Johnson‚ Whittington & Scholes‚ 2011‚ p.252). The following two factors is the principal cause for the development of the GE Matrix. In the 20th century‚ since the blossoming of multi-activity enterprises‚ corporations have faced the challenge of managing its portfolio of
Premium Strategic management Strategic business unit Marketing
GE Mssion And Vision Statement Submitted by Nida khan D60 Vishakha prusty D53 GE does not have a mission statement‚ per se‚ but its operating philosophy and business objectives are clearly articulated each year in the Letter to Shareowners‚ Employees and Customers in the Annual Report They do have values
Premium
charge? In 1981‚ Jack Welch became the CEO of GE‚ following on the heels of a well-respected leader whom the industry heralded as “CEO of the year” several years in a row. Welch needed to find a strategy for GE to succeed in this economy to avoid being the CEO that broke what Reg Jones had built. In fact‚ when Reg announced his retirement‚ The Wall Street Journal wrote that Jones was a “management legend‚” and that by handing the reins to Welch‚ GE had “replaced a legend with a live wire.” (Bartlett
Premium Leadership Management General Electric
corporate culture of General Electric (GE) is a composite of its people‚ leadership‚ organization‚ structure‚ and processes from past to present. This paper will provide an assessment of the corporate culture of GE‚ and provide an insight into the dynamics‚ which have made it one of the world’s premier companies. The aspects of General Electric’s culture begin with its leadership‚ and progress through its management‚ workforce‚ policies‚ and objectives. GE leadership provides corporate direction
Premium General Electric Six Sigma Jack Welch
HBR - GE ’s Two-Decade Transformation: Jack Welch ’s Leadership Dawn Davis California Baptist University Professor Putulowski 18 October 2014 Summary of Backgrounds and Facts Jack Welch introduced transformational leadership at General Electric (GE) with the aim of stretching the organization towards achieving global objectives. Welch took the helm of the organization in 1981‚ at a time when the US economy was overwhelmed by recession. In addition‚ his predecessor‚ Jones‚ had introduced a highly
Premium Six Sigma Management Quality assurance
case study of Jack Welch’s two-decade leadership at GE. During his tenure Welch completely transformed the corporate culture of GE from an inefficient bureaucratic organization to a lean and efficient organization. At his departure from GE in 2001‚ the firm had been named Fortune’s “ Most Admired Company” three years in a row. Our analysis will discuss the steps that Welch undertook to complete this transformation. Welsh vision for GE when he was hired as CEO in April 1981‚ was to have
Premium Management
international expansion. Figure GE Total Revenue by Region Source: Compilations – Case Studies on Strategic Management‚ Case 19-Healthymagination at GE‚ pp 262 & Exhibit 10a. With PESTEL analysis ‚ GE is able to identify its external challenges when entering a new market. The emerging markets deliver an estimated annual growth of three times that in the developed markets . The vast untapped economies of emerging markets facilitate GE’s first mover advantage . However‚ GE has to be cautious when investing
Premium Strategic management Management
MGMT690 Strategic Management in Dynamic Environments DB – GE Question 1: What is General Electric’s corporate-level strategy and why is it important? Corporate Level strategy is an action a firm takes to gain a competitive advantage by selecting and managing a groups of different businesses competing in different product markets. GE uses corporate level strategies as a means to grow revenues and profits‚ and an additional strategic intents to growth. This is important because it allows GE to select
Premium Investment Management Economics