Dove did what it does best all over the world - not use supermodels to endorse the brand. Rather it got real women who used the product to give testimonials of their experience with the brand. In India‚ Dove’s brand team in the 1990s‚ led by Harish Manwani‚ now Unilever’s president ‚ Asia‚ Africa‚ Central & Eastern Europe‚ decided to adopt the same line of thought for the Indian market too. "In some ways the brand was the opposite of Lux‚ the beauty bar of film stars. Dove showed beauty in ordinary
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HBR - GE ’s Two-Decade Transformation: Jack Welch ’s Leadership Dawn Davis California Baptist University Professor Putulowski 18 October 2014 Summary of Backgrounds and Facts Jack Welch introduced transformational leadership at General Electric (GE) with the aim of stretching the organization towards achieving global objectives. Welch took the helm of the organization in 1981‚ at a time when the US economy was overwhelmed by recession. In addition‚ his predecessor‚ Jones‚ had introduced a highly
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Extensive power sector reforms have been introduced in the past three decades in most of the developing countries‚ including India‚ wherein different models for reforming have been introduced. However‚ there is often an increasing concern that energy services still fail to reach the poor‚ primarily because issues related to access to poor were overlooked in the process of reform which assumed that greater economic efficiency of the power sector would automatically extend access to all including poor[1]
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regulators observed that both GE and Westinghouse were pricing higher than conventional economic analysis predicts. So they assumed collusion and prosecuted‚ not just once but several times. In fact‚ as Ghemawat ’s research shows‚ the firms tried to collude but couldn ’t manage! Why? The firms were looking for a pure-strategy Bertrand Nash-equilibrium‚ which doesn ’t exist‚ leading instead to so-called ‘Edgeworth cycles’. This Bertrand game has only mixed-strategy NE (like the river-crossing
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case study of Jack Welch’s two-decade leadership at GE. During his tenure Welch completely transformed the corporate culture of GE from an inefficient bureaucratic organization to a lean and efficient organization. At his departure from GE in 2001‚ the firm had been named Fortune’s “ Most Admired Company” three years in a row. Our analysis will discuss the steps that Welch undertook to complete this transformation. Welsh vision for GE when he was hired as CEO in April 1981‚ was to have
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Founded by American icon Thomas Edison‚ General electronic (GE) has been admired for his performance and spirit for more than 125 years. The businesses that they invent and build fuel the global economy and improve people’s life. GE is s very large corporation with business in a wide range of industries‚ including‚ aerospace‚ power system‚ health care‚ commercial finance and consumer finance. Today GE has more than 11 technology‚ services and financial business with more than 315‚000 employees in
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3/25/2011 Ge Making Of Ceo Management of Organizations Case Write-up 1 – GE’s Talent Machine: The Making of a CEO http://www.papercamp.com/print/GeMaking-Of-Ceo/10993 1.What philosophy‚ policies‚ and practices have made GE a “CEO factory” as Fortune called it? General Electric (GE) has traditionally had a hands-on approach to talent management. There is a high degree of involvement of the top management in its people policies. There is a top-down approach to human resource policy. Also‚ GE recognized
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Promoting Ethical Ultrasound Use in India A BLIHR Emerging Economy Case Study from GE – January 2009 Introduction: The Benefits and Burdens of Ultrasound Technology The distribution of compact‚ portable ultrasound technology in India offers significant potential health benefits to millions who suffer from painful or potentially lifethreatening diseases‚ such as breast cancer‚ uterine fibroids‚ cardiac disease and gynecological disorders. Ultrasound technology also has the potential to increase efficacy
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“Research on preference pattern of consumers of KFC and McDonalds” Submitted By Neel Patel (AM1012) Puspendra Singh (AM2312) Submitted To Prof. Shreekant Iyengar Date 10 November 2012 RESEARCH ON PREFRENCE PATTREN OF McDonald’s AND KFC IN AHMEDABAD MARKET INTRODUCTION: McDonald’s and KFC are everybody’s favorite food trip destinations. When you like hamburgers‚ McDonald’s is always the top option. When you like fried chicken‚ KFC is always the first thing that comes to everyone’s
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motion pictures. • GE has total asset of worth US$ 797.769 billion as per Company 2008 Balance Sheet. • The company made number of acquisition in previous few years. • Enjoying high revenues and profits. • GE is the fourth most recognized brand in the world. • The ge.com is the 20th domain to have been registered on August 5th 1986. • It has four divisions namely GE Energy Infrastructure‚ GE Technology Infrastructure‚ GE Capital‚ and NBC Universal. • GE is one of the major
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