The GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio‚ and which market opportunities are worthy of continued investment. Also known as the ’Directional Policy Matrix‚ ’ the GE multi-factor model was first developed by General Electric in the 1970s. Conceptually‚ the GE Matrix is similar to the Boston Box as it is plotted on a two-dimensional grid. In most versions of the matrix: * the
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1 b)local fancy watches 5 4 3 2 1 c)sunglasses 5 4 3 2 1 d)Bracelets 5 4 3 2 1 e)Chains 5 4 3 2 1 f)Ties 5 4 3 2 1 g)Caps 5 4 3 2 1 h)Wallets 5 4 3 2 1 i)Shoes j)Others______________ 5. How often do you change your watch? A. Less than one year B. 1-3 years C. 3-5 years D. More than 5 years 6. The amount of rupees you wish to spend on buying a fashion accessory ? A. Less than 1000 B.1000-3000 C. 3000-5000 D. More than 5000 7. What influences
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1. How difficult was the task facing Immelt assuming the CEO role in 2001? What imperatives where there to change? What incentives to maintain the past? 2. What do you think of the broad objectives Immelt has set for GE? Can a giant global Conglomerate hope to outperform the overall market growth? Can size and diversity be made an asset rather than a liability? 3. What is your evaluation of the growth strategy (a strategy for a giant global conglomerate with a portfolio of mature industrial
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Changes to Packaging over the Last Few Decades There are plenty of reasons that we need packaging. It protects products and other items so they aren’t harmed and even helps loose items‚ such as liquids‚ stay in one compact area. While packaging started out simple‚ as just a way to keep products together and safe‚ it has evolved over time. Now it is a form of advertisement that helps build brand identity and sell items. Some of the most significant changes to packaging occurred within the last few
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GE: How Much Are Auditors Paid? 1. Requirements of Sarbanes-Oxley related to nonaudit services such as the design and implementation of financial information system and internal audit affect perceptions of the auditors’ independence for two reasons. The first is because of the potential conflict between these services and the audit work which affect the independent of the auditor. Second‚ because these services increase the revenue of the accounting firm from one client‚ which can make the client
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1st slide Bechtel Corporation (Bechtel Group) is a premier engineering‚ construction and project management company‚ founded by Warren Bechtel in 1898. Its headquarters is in San Francisco in the United States. It’s a privately held company‚ although it has close ties/links with the US government. Reagan’s Secretary of Defense Caspar Weinburger was a former Bechtel general counsel. Its revenue as of November 2012 is 37‚9 $ billion. It has 70 (in total) joint-ventures and subsidiaries‚ including
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How has Buck transformed from a dignified guardian to a liberated master of the wild? In The Call of the Wild by Jack London‚ Buck lives the life of a pet until he gets traded off by the greed of humans. As a pet of the Judge‚ he was brainwashed to obey and only to obey. Things have changed when his ownership has been transferred another man whose wish goes as far as his greed. Buck learned the law of the club and fang and he never forgot the law as it was a greeting to the "reign of primitive law
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Electrics (GE) is multinational conglomerate corporation‚ meaning that the company is present on multiple segment of different market‚ Research your selected company on globalization Illustrate the strategic choices The specific challenges of GE Provide examples & be current in your analysis Part III: My Opinion (8 PAGES) Provide YOUR personal and critical opinion of the strategic context of GE Provide YOUR personal and critical opinion of the strategic direction of GE Provide
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within GE‚ were new projects with the potential to generate $100 million in new business within two to three years‚ and were a key part of Immelt’s organic growth strategy. At the IB Review‚ Immelt expected to hear how Transportation was progressing with each of its locomotive IBs and what plans they had for their future. Within GE Transportation‚ however‚ the future of several IBs had been a source of considerable debate‚ with none more sensitive than the Hybrid locomotive. Launched two years
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Evolution‚ change‚ progressing‚ transformation . . . the Renaissance. A cultural rebirth‚ a time of change‚ of the progression back into the Roman and Greek arts and literature‚ a time period that was remembered. Power and wealth were key to the rebirth of the arts‚ and Italy an ideal location. In the Italian Renaissance‚ people began to look beyond tangible ideas‚ alternatively‚ pondering the abstract world‚ the philosophy of life‚ reforming the Christian Church into art‚ and artist freedom along
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