Google was founded by Sergey Brin and Larry Page in 1998. In mid-1990s the Internet was emerging and the quest for getting relevant data from the Internet had begun. The solutions provided by Yahoo and AltaVista were not adequate to fill this requirement. In 1996‚ Larry Page and Brin who were at that time PhD students at Stanford‚ got together to answer this question. They developed a ranking based Internet search algorithm which prioritized results based on relevance. In 1997 they made it available
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Ben Cesar Chef Alan Bergman CUL1315 May 7‚ 2014 Lessons in Excellence The chapter started with a short story from Charlie’s life. It started by talking about a hard night that he has with his staff where he had to keep cheering them up to keep the energy going and to keep the morals up. After this short introduction‚ he goes on and gives us ways to cheer for our own employees; how to encourage them. But during all those praises‚ he warns not to congratulate the employees too often so
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11/18/2007 Online Social Networks and E-Commerce Their Threats to Privacy and a Proposal for a New Blanket Privacy Policy and Accountability Infrastructure for Consumer Online Privacy Clarence Lee and Shirley Fung Clarence Lee and Shirley Fung Table of Contents Introduction..........................................................................................................................6 Background...............................................................................
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brand. This objective takes the customer value established in objective two to recruit new members‚ retain current members‚ and build relationships. Question 2: To achieve his promotional Objectives‚ Rick Wyatt can start by having a societal marketing Orientation. This orientation will communicate to his audience that the RVVFD is supplying the town with needed firefighters‚ and is concerned about the welfare of the community. To accomplish the objective to build awareness‚ Wyatt needs to advertise
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artists to have their music heard and to have an opportunity to have their talent recognised. 3. Premium pricing strategy advantages and disadvantages: Advantages Disadvantages 4. Considering the distribution strategies mentioned in the case study‚ what might be the outcome if Diesel adopted an intensive distribution method…… If Diesel were to sell their products at a low affordable price they would gain a wider share of the retail market‚ not everyone buys a product through the experience
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profitable Starbucks customer typically possesses the below characteristics: • Belongs to a diverse population group: Starbucks originally targeted affluent‚ well-educated‚ white-collar female patrons‚ aged between 25 and 44 years. However‚ a recent study has revealed that newer/first-time customers tended to be younger‚ less well-educated‚ and in a lower income bracket than Starbucks’ more established customers. • Provides Repeat Business: Market data suggests that a satisfied customer visits the
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Marketing MBA Fall 2013 Mattel Individual Case Report I. Executive Summary Mattel‚ Inc. (Mattel or ’the company ’) designs‚ manufactures and markets toys across the globe. The company operates in the Americas‚ Europe and the Asia-Pacific region. Headquartered in El Segundo‚ California‚ and the company employs approximately 30‚ 000 people as of December 31‚ 2012. Mattel has some of the highly recognized brands in the toy industry‚ with its core brands providing strong sales
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Apple‚ Inc. Marketing Strategy Plan Prepared by Techno-Geek Consultants MARKETING APRIL 28‚ 2012 BY: GROUP C Executive summary Apple has dominated the market with its innovative line of products like iPod‚ iPhone and iPad. Steve Jobs and Steve Wozniak started Apple in 1976‚ and in the 34 years until the launch of the iPod‚ the company had many difficulties. In 1980‚ Apple was leading the market with its Macintosh that was worth $1B annually. Their product stood alone at the top in a primitive
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Calvin Trade Ltd. Link – The Supply Chain Excellence Case Contest October‚ 2012 Miebach Consulting India Pvt. Ltd. Bangalore‚ India About the Firm: Calvin Trade Ltd. (CT) is into multiple business segments of fertilizers‚ pesticides and retail. W ith annual revenue of INR 4300 Crores‚ CT is a leading fertilizer manufacturer in India. Fertilizer‚ though a low margin business for CT accounts for 72% of the total turnover of the firm. The entire fertilizer production happens from
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WATER AS A RESOURCE GE: 340 (NOTES) TOPIC 1: WATER AS A RESOURCE Distribution of water on earth • Saline and fresh water distribution • Hydrological cycle • Reasons for uneven distribution of water • Water covers about 70% of Earth’s surface (Shakhashiri‚2009) The Earth is often referred to as the "blue planet" because when viewed from space it appears blue • This blue color is caused by reflection from the oceans which contain the bulk of water. Water is widely
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