SCHOOL OF BUSINESS Case Study: Intel Assignment 2 Course Name: BMKT505 – Marketing Management Prepared By: Fatima Haydar ‚ Fatima Koussa 11231774 ‚ 11010172 Submitted To: Hanna Maalouf‚ PhD Beirut campus 1- Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns? Intel Corporation is an American multinational chip maker. Intel is one of the worlds
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Case Study: GE: Jeffrey Immelt – Change in Strategy‚ Style and Culture Sandra Armenta South University Online Dr. Patrick Udeh January 30‚ 2012 Case Study: GE: Jeffrey Immelt – Change in Strategy‚ Style and Culture In all companies changes in strategies‚ style and culture are experienced when management changes occur. This was no different with GE. As Jack Welch stepped down as CEO after 20 years‚ Jeffrey Immelt was chosen as his successor. He had some big shoes to fill. “Immelt became
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you think of the broad objectives Immelt has set for GE? Can a giant global Conglomerate hope to outperform the overall market growth? Can size and diversity be made an asset rather than a liability? 3. What is your evaluation of the growth strategy (a strategy for a giant global conglomerate with a portfolio of mature industrial businesses) Immelt has articulated? Is he betting on the right things to drive growth? 4. How does this case illustrate how strategic intent needs to be matched by
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1. What are the pros and cons to BMW’s selective target marketing? What has the firm done well over the years and where could it improve? When I see someone riding in a BMW‚ I know that they must be making good money. The stereotype for people who drive BMW’s is that they are rich‚ and these are the people that the people over at BMW target. The pros to targeting the higher income population is that they will be targeting people who are more likely to purchase their product. Since BMW is
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-- Closing Case General Electric’s Joint Ventures -- Case Discussion Questions 1. GE used to prefer acquisitions or greenfield ventures as an entry mode rather than joint ventures. Why do you think this was the case? Acquisitions were thought to be more cost effective and less risky. With GE having total control‚ they did not have to worry about the internal problems of the company and could enhance coordination all the while gaining immediate market share. 2. Why do you think that GE has come
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Harvard Business School’s case study of Jack Welch’s two-decade leadership at GE. During his tenure Welch completely transformed the corporate culture of GE from an inefficient bureaucratic organization to a lean and efficient organization. At his departure from GE in 2001‚ the firm had been named Fortune’s “ Most Admired Company” three years in a row. Our analysis will discuss the steps that Welch undertook to complete this transformation. Welsh vision for GE when he was hired as CEO
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bitter partisan politics from both Democrats and Republicans‚ that had brought to the fore one of the most pressing economic and social issues of the modern era: health. Just a month earlier‚ as Congress was horse trading to get the act through‚ GE had launched a TV campaign created by BB DO‚ New York during the Olympic Games in Beijing to tell the world about how it was going to address that problem. Healthymagination – with a rousing tagline ‘better health for more people’ – was born in
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Case Study #7: GE Question 1: Discuss the importance of B-to-B marketing and a strong B-to-B brand to GE. Needless to say it is very important to GE that they do well in B-to-B marketing and maintain a strong B-to-B brand. One of the obvious reasons is that a lot of GE’s product and service are business-oriented instead of consumer oriented‚ such as oil & gas‚ jet engines and industrial appliances. Many times‚ businesses need to be treated just like a human consumer‚ principles of basic marketing
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‚ Case #1: the turbine generator industry The default prediction that we’d make using economic theory (or common sense) in the absence of game theory is that‚ in the turbine generator case‚ General Electric should have undercut Westinghouse because the former has lower costs. But we start to see why it didn ’t when we introduce capacity constraints into the Bertrand model. Capacity constraints can stem from two things: decreasing returns to scale‚ or demand-uncertainties that create expected
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part of Milwaukee-based GE. It is the leader in MR and CT imaging in all regions. According to Immelt’s strategy‚ GEMS evolves from taking joint-venture and acquisition as the first step where business’s size is matter. Secondly‚ Global Product Company (GPC) concept is introduced aiming at cutting cost by shifting the manufacturing activities from high-cost based to low-cost based nations‚ allowing GEMS to earn more margin. Last but not least‚ investing in developing marketing and sales organization
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