leadership. His strengths are in his clear vision and strategy‚ ability to motivate employees‚ open communication and aggressive leadership style. On the other hand‚ Immelt’s style is more in like with the supportive leadership style. According to the case‚ “In contrast with Welch’s need to control and cajole his management‚ Immelt was less a commander than a commanding presence. If you‚ say‚ missed your numbers‚ you wouldn’t leave a meeting with him feeling beat up but more like you let your dad down
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had a large competitive advantage in the large turbine industry for three primary reasons: better r&d and hence improved technology‚ a clear focus on larger‚ more technologically sophisticated units‚ and its status as a price leader in the market. GE had almost twice the R&D budget of both of its major competitors‚ while simultaneously spending less on R&D as a percentage of sales. This allowed it to have the best technology in the most important market segment in terms of growth: large‚ complex
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Question #1 How difficult a challenge did Welch face in 1981? How effectively did he take charge? When Jack Welch took over as CEO of GE in April 1981‚ the world was in a recession. GE needed to be restructured‚ and this involved restructuring‚ reduction of its payroll and modernization. Jack Welch adopted a strategy of “Fix‚ Sell or Close”. This strategy enabled GE to exit unprofitable businesses and restructure loss-making businesses into profitable businesses. Jack Welch’s management technique
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Company case : Southwest Airlines – Waging War in Philly 1. How do Southwest’s marketing objectives and its marketing mix strategy affect its pricing decisions? Answer : Operating under an intensely competitive environment ‚ Southwest Airlines carefully projects its image so customers can differentiate its product form its competitors .. To successfully secure its market position ‚ Southwest needs to be extremely Cost-efficient ‚Southwest has a well defined business model that uses single
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The Whirlpool Duet: A Soap Opera for Kids? What part of housework do Americans spend the most time doing but know the least about? Now‚ think about this for a minute—don’t blow it off. When you live away from home‚ what "housework" takes the biggest chunk of your time? The answer? Laundry. Americans spend more time each week washing and drying clothes than cleaning house‚ mowing lawns‚ or cooking. In fact‚ the average American "housewife" spends seven to nine hours doing laundry each week.
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feedback. Therefore‚ it was decided to start a market study to evaluate the potential sales capacity.300 malls were conducted to interview after testing with focus group. 4. Quantification of volume: A contract was signed between TruEarth and Nielsen BASES‚ a market research firm‚ to guess the potential sales. A BASES 1 test was about the customer’s awareness and interest‚ and BASES 2 test was about the taste besides the “line extension” study for any existing product line. Cucina Fresca: In late
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56 ● Module I / Foundation Concepts REAL WORLD CASE W 2 GE Energy and GE Healthcare: Using Information Technology to Create Strategic Customer Relationships efficient network-enabled remote servicing‚ can charge $500 to $600 per hour for the same technician. Even more important‚ the information generated by its continual monitoring allows GE to take on additional tasks‚ such as managing a customer’s spare parts inventory or providing the customer’s and GE’s service and support personnel
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INTERNATIONAL MARKETING CASE STUDY ANALYSIS CASE – TOYOTA AND GENERAL MOTORS SITUATION ANALYSIS The world’s largest car manufacturers Japan-based Toyota and and US-based General Motors [GM] have joined together in Australia to create a joint venture under a new company called United Australian Automotive Industries [UAAI]. This is hoped to see replication of same success as the New United Motor Manufacturing Inc venture between Toyota and GM in California‚ but this was not to be the case due to
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drew the attention of GE. It invested $2.5 billion in developing a power plant project. Moreover it came up with an huge engine repair facility. GE came up with Technology Indonesia a joint venture with the Indonesian government for sharing and transfer of technology. In Mexico‚ GE came up with a research and development centre known as GE Gas. It was a joint venture with MABE‚ a Mexican appliance company. It produces about 30% of the gas stove requirement in the US. GE is also investing about
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Case Study – Corporate Social Responsibility – AMWAY Posted on Thursday‚ January 17‚ 2008 by BullsEye Rate This By the end of your reading‚ you should be able to answer the following questions: 1. What do you understand by the term Corporate Social Responsibility (CSR)? 2. Explain two actions that Amway and its IBOs are currently taking that involve CSR. 3. Analyse the key ingredients in Amway’s CSR strategy. Show how the strategy is designed to translate the vision into practical steps
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