The GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio‚ and which market opportunities are worthy of continued investment. Also known as the ’Directional Policy Matrix‚ ’ the GE multi-factor model was first developed by General Electric in the 1970s. Conceptually‚ the GE Matrix is similar to the Boston Box as it is plotted on a two-dimensional grid. In most versions of the matrix: * the
Premium Strategic management Marketing
The General Electric (GE) Market Attractiveness-Business Position Matrix is one of the best-known directional policy matrices‚ “which categorises business units into those with good prospects and those with less good prospects” (Johnson‚ Whittington & Scholes‚ 2011‚ p.252). The following two factors is the principal cause for the development of the GE Matrix. In the 20th century‚ since the blossoming of multi-activity enterprises‚ corporations have faced the challenge of managing its portfolio of
Premium Strategic management Strategic business unit Marketing
11/18/2007 Online Social Networks and E-Commerce Their Threats to Privacy and a Proposal for a New Blanket Privacy Policy and Accountability Infrastructure for Consumer Online Privacy Clarence Lee and Shirley Fung Clarence Lee and Shirley Fung Table of Contents Introduction..........................................................................................................................6 Background...............................................................................
Premium Facebook Social network service
INTRODUCTION ITC Limited ‚ is an Indian conglomerate with a turnover of US $ 6 billion and a market capitalization of over US $ 22 Billion. The company is currently headed by YOGESH CHANDER DEVESHWAR. It employs over 26‚000 people at more than 60 locations across India and is listed on FORBES 2000. ITC Limited completes 100 years on 24th August‚ 2010. ITC BUSINESS PORTFOLIO • Fmcg Paper & Packaging • Hotels • Agri Business • Information Technology • Cigarettes • Personal
Premium Marketing Yogesh Chander Deveshwar Strategic business unit
General Electric Comprehensive Company Analysis BA 498-Business Policy and Strategy Spring 2010 Table of Contents Executive Summary Page 1 Proposed Mission Statement Page 2 Environmental Mission Statement Page 2 External Audit Pages 2-4 Opportunities Page 3 Threats Pages 3-4 Competitive Environment Analysis Page 4 Rivalry Among Competing Firms Page 4 Potential Entry of New Competitors Page 4
Premium General Electric
Honda Motor Company Ltd. Honda Motor Company Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles. Honda has been the world ’s largest motorcycle manufacturer since 1959‚ as well as the world ’s largest manufacturer of internal combustion engines measured by volume‚ producing more than 14 million internal combustion engines each year. Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of
Premium Honda Volvo Cars
Panther Motor Company and Soyus Motor Company. Case Study Module 09 1. Identify Stakeholder expectations of the Panther Motor Company Ltd. 0-10 Scale give a rating for each expectation. Stakeholders can be defined as all entities that are impacted through a business running its operations and conducting other activities related to its existence. The impact can be direct in the case of the business’s customers and suppliers or indirect in the case of the communities in which the business chooses
Premium Strategic management Management Customer service
TVS COMPANY PROFILE: TVS Group is one of India’s oldest business groups. It is a giant conglomerate with presence in diverse fields like automotive component manufacturing‚ automotive dealerships and electronics. Today‚ there are over thirty companies in the TVS Group‚ employing more than 40‚000 people worldwide and with a turnover in excess of USD 2.2 billion. TVS Group originated as a transport company in 1911. TV Sundaram Iyengar and Sons Limited is the parent and holding company of the
Premium
Ford Motor Company OVERVIEW Ford Motor Company is a global automotive industry leader based in Dearborn‚ Mich.‚ manufactures and distributes automobiles in 200 markets across six continents. With about 300‚000 employees and 108 plants worldwide‚ the company’s core and affiliated automotive brands include Aston Martin‚ Ford‚ Jaguar‚ Land Rover‚ Lincoln‚ Mazda‚ Mercury and Volvo. Its automotive-related services include Ford Motor Credit Company. Ford Motor Company’s key peoples • Board of
Premium Ford Motor Company
Jay Shin Ford Motor Company Background/Introduction: Henry Ford started the company on June 16‚ 1903‚ with 11 business associates and $28‚000 in capital. Ford first came out with the Model A in order to provide affordable car to large population. With such effort‚ Ford’s production of Model T increased from 20‚277 on 1910 to 585‚388 in 1916 cutting the price down by more than half‚ $420. In 1919‚ the Fords purchased all outstanding shares for $105‚820‚894‚ making Ford Motor Company a family-owned
Premium Ford Motor Company Automotive industry General Motors