Asiatravel.com 1 Table of Contents Section Greetings from Team Cerebration About NUS Business School Cerebration 2009: Our Case Sponsors Cerebration 2009: Strategic Partner SPRING Singapore Cerebration 2009: Competition Structure and Format Cerebration 2009: Targeted Timelines Instructions: Round 1 (Executive Summary) Instructions: Round 2 (Making the Business Plan) Case study: Asiatravel.com Page # 2 3 4 5 6 7 8 9 10 Asiatravel.com 2 Greetings from Team Cerebration Thank you for
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Two Basic Dimensions of Leadership 1. Task Orientation( initiating structure) Task orientation relates to Blake and Mouton’s concern for production. It is the quality of a manager who maintains strong discipline to task completion and deadlines. A highly task-oriented manager maintains focus on timing and quality of work and‚ at the extreme‚ can lose sight of the importance of showing consideration for employees. A leader with strong orientation often gets labeled as an authoritarian leader
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and over 100 international stores worldwide including Singapore. It launched in 1964 and is considered the first fast fashion brand in the history of fashion. The goal is to produce catwalk trends as fast and cheap as possible. In this report‚ our group conducted a survey about Topshop to find out its target market and the perspective of these target market towards the brand. We basically asked people around school and friends around Singapore to answer this survey. We were able to asked 74 people
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revises material from Kwa Chong Guan‚ "From Temasik to Singapore: Locating a Global City State in the Cycles of Melaka Straits History" in Miksic‚ John & Low‚ Cheryl-Ann (eds) Early Singapore 1300s to 1819: Evidence in Maps‚ Texts and Artefacts p125-139‚ De Coutre’s Proposal for a fort on Singapore and Sentosa‚ c.1625 (A/Prof Peter Borschberg’s website at www.borschberg.sg)‚ and Kwa Chong Guan‚ Derek Heng and Tan Tai Yong (2009) Singapore: A 700-Year History‚ From Early Emporium to World City
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"Strategic locations are places important to those with the power to make or break you. It thus follows that external trends‚ not local efforts‚ will always decide which locations thrive." Does the rise of regional hubs from Palembang to Melaka confirm or refute this theory? The Malay world first acquired high strategic value because improvements in shipping technology made seaborne trade more efficient than shorter land-based routes. Combined with the increase in demand for goods traded over long
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Bibliography: Hoftede‚ Geert “Cultures and Organisation: Software of the Mind” Charles Hampden-Turner and Fons Trompenaars “Riding the Waves of Culture: Understanding Diversity in Global Business” Andreea Maruntelu “Cross-cultural differences in Romania” Sweden - Culture Smart!: the essential guide to customs & culture; http://sverigeturism.se
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Introduction Singapore Airlines (SIA) was created in 1972 and was fully state owned. The company expanded rapidly‚ and with a strategy of concentrating on customer needs by providing exceptional in-flight service‚ the airline quickly became a noteworthy competitor in the market. During its formative period in the 1970s‚ SIA developed all the hallmarks that made it one of the most successful and consistently profitable airlines in the world. Through a constant investment in personnel skills and
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In 1998‚ management consultants Trompenaars and Hampden-Turner published their “Seven Dimensions of Culture” model to help explain national cultural differences in organisations and to show how managing these differences in a heterogeneous business environment is a major challenge for international managers. Trompenaars and Hampden-Turner gathered data over ten years using a method that relied on giving respondents dilemmas or contrasting tendencies. Each dilemma consisted of two alternatives
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Access the environment of Singapore (PEST) Political Forces 1. Political Climate Singapore is under a stable political climate. The political system is considered as centralized and authoritarian‚ the political culture is pragmatic‚ rational and based on the rule of law. The highest aim of the government is the nation’s survival and prosperity. Based on the results of Corruption Perception Index ranks‚ Singapore has a totally clean and corruption-free image in the world and it’s the least
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include both voluntary and directed attrition. After the Singapore Girls start flying‚ they are carefully monitored for the first 6 months‚ through a monthly report by the in-flight supervisor. At the end of the probationary period‚ 75% get confirmed‚ around 20% get an extension of probation and 5% leave. Senior managers at SIA believe that everyone‚ no matter how senior‚ has a training and development plan with clear goals. The famous ‘‘Singapore Girl’’ undergoes training for 15 weeks‚ longer than any
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