ASSIGNMENT: MAZDA CASE STUDY and PRESENTATION In this assessment students are required to choose an integrated marketing communications campaign case study to analyse. Students should: • Outline the organisation and its product or service • Identify the IMC tools used in the campaign • Explain the process of developing the campaign • Evaluate the success of the campaign and any issues that arose. Underpinning marketing theories from previous units (eg‚ consumer behaviour‚ market research‚ the marketing
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Wal-Mart – ASDA in the UK Two international marketing objectives • Increase overall market share in the UK with their company ADSA by 15% by the end of the year • Increase overall sales in the supermarket industry by 1 billion dollars in the next year Communication Strategy In assessing the current communication opportunities for the supermarket giant‚ Wal-Mart‚ you can look at their current audience‚ and their trends. The general audience for the Wal-Mart company can be very general
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Log Book First Week - Meetings with colleagues I had my first lecture and seminar this week. Although I’ve meet some of my course mates last week during the induction meeting‚ there are a lot of new faces that I have never seen. During the induction meeting with my course mates‚ I was expecting a lot of local student from UK. I looked around and I saw 5 westerners‚ they look like British. After introducing ourselves‚ the 5 westerners were from Germany‚ Greece and Russia. Many of the international
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4- Increase sales 5- Ramp up its "unique" price‚ quality and value credentials http://www.marketingmagazine.co.uk/article/1321602/morrisons-ramps-christmas-marketing-budget-win-back-customers Generate interest among people (through books) - IMC objective Communicate “neutralised" prices (Spary‚ 2014) http://www.marketingmagazine.co.uk/article/1321602/morrisons-ramps-christmas-marketing-budget-win-back-customers Communicate freshness of food new introductions in product line (Harrison‚ 2014)
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interaction of the consumer and marketer at the core. This view of interactive marketing is obviously motivated by Integrated Marketing Communications (IMC). During the past decade‚ IMC has generated an increasing interest among academics and practitioners. From an interactive marketing viewpoint‚ IMC not only defines and assigns the integrated role of diverse communication media but also addresses how the combination of different media enhanced. Abstract This dissertation
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Summary This integrated marketing communications plan serves to analyze and study the brand image and positioning of the Buaya apparel company. It consists of important elements of all IMC plans such as Situation analysis‚ indentifying the Marketing objectives‚ proposed Strategy and implementation‚ the recommended IMC strategy as well as the Evaluation and Control process. These elements will eventually aid the primary objective of assisting the launch of a new range of products which the firm intends
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Company(SWOT)‚ Competitors (Porters 5 forces)‚ Collaborators‚ Context (PESTLE)‚ Customers 10. STP: Who‚ which groups to target‚ positioning offering in minds of customers and against competitors 11. Marketing Mix/Tactics: Product‚ Price‚ Place‚ IMC/Promo‚ People‚ Physical Evidence‚ Process 12. Goal/outcome to acquire new customers‚ retain existing customers and delivering long term customer satisfaction promoting loyalty. Requires implementation and control measures UNIT 2 – PRODUCTS – GOODS
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1. Conduct an IMC context analysis for one of the following; McDonald’s‚ Pizza Hut‚ or KFC. This case study will analyze customers‚ competitors and communication of McDonald’s because it is one of the most well known brands worldwide. CUSTOMERS McDonald’s opened the first restaurant in Singapore at Liat Towers on Orchard road in October 1979. Its aim is to offer friendly fast food in a fun environment for everyone to enjoy. Its target markets are families‚ because children want to visit McDonald’s
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marketing and corporate communications manage each point of contact between the consumer or other target groups and the product or the organisation‚ be it in a business-to-consumer‚ a business-to-business or a cross-cultural context. Several key drivers of IMC can be identified‚ such as loss of faith in mass media advertising‚ the need for enhanced cost-effectiveness‚ media and target audience fragmentation and overlap‚ more complex decision-making units‚ the need to build customer loyalty‚ relationship marketing
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Marketing principles: Task 2 2.1 Explain how the vacuum cleaner is developed to sustain a competitive advantage. To sustain competitive advantage for any company so for ACL company developing new vacuum cleaner was an important step. In sustaining competitive advantage‚ there are 8 stages defined below (new product development‚ www.learnmarketing.net) Stage 1: Idea generation- for every organization idea could come from different sources such as: market research‚ employees‚ consultants‚ competitors
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