Name of Case Study Introduction Nokia‚ which is known to be a luxury cellular phone‚ is located in Finland and is a manufacturer of telecommunication equipment‚ including an extravagant mobile device. It is apparent that the cellular phone‚ which was originated and presented by Frank Nuovo in 1997. It appears that this luxury mobile device was directed mainly for the rich‚ and not the normal‚ everyday mobile phone user. The device is appealing to many‚ but is not realistically priced for the everyday
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phone company Nokia Corp. uses the global market to their advantage. From the variety of phones to their target market‚ Nokia utilizes the best global strategy for marketing cells phones and communication products. Nokia began as a paper mill in Tampere‚ Finland in 1865‚ when Finland was still part of the Russian empire. In 1871‚ founder Fredrik Idestam opened another mill in the nearby town of Nokia and the Nokia Company was born (Management Today‚ 2012). In 1992‚ the bosses of Nokia took a risk
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Introduction Nokia is one of the leaders in mobile phone industry which is in the competition with other product lines such as Apple‚ Samsung‚ HTC‚ Sony Election‚ ect. From a riverside paper factory in south western of Finland‚ Nokia has developed to be a global telecommunications leader connecting over 1.3 billion people (cited in nokia.com‚ n.d.). They have set up a mission‚ vision and strategy in order to change and adapt with the challenging of the rapid development of the technology era. Nokia’s
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Statement Nokia Nokia’s Interim Report (2013) showed a decline in the first quarter for group net sales‚ device and services net sales and networks net sales. Therefore‚ it comes as no surprise that Nokia’s mission statement places a strong emphasis on shareholder value and social responsibility to increase the company’s stronghold within its industry. Shareholder Value In order to gauge the company’s performance in these two areas‚ there are a couple of specific indicators that Nokia is looking
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education and private business system is a fantastic idea. What was done is Nokia utilizes resources in Finland but at the same time they produce innovative resources through the education system that benefits all (Ali-Yrkkö & Hermans‚ 2002). From innovation resources such as the educational system‚ skilled labor‚ and Takes research and development (R&D) funding‚ to name a few. Similarly‚ Finland has reaped benefits from Nokia (Ali-Yrkkö & Hermans‚ 2002). I could consider this a Category 3 in the innovation
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entrants: Since nokia was a profitable market. It becomes bait and other companies would like to join. Unless the new entry firms can be blocked‚ the revenue or profit will reduce. However in other to be able to compete with established firms‚ new entrants will need to invest highly in technology and marketing. Hence the threat of new entrants is very low. Power of suppliers: Nokia has a number of suppliers who provide them with equipment’s. Hence nokia could switch to any of them. Nokia is a global
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Management Policy and Strategy Author: Joyce Kerns Professor: Dr. Finlay Date: September 11‚ 2012 Vertu: Nokia’s Luxury Mobile Phone Introduction Nokia which is headquarters is located in Finland is a global telecommunications equipment manufacturer (Kwong & Wong‚ 2011). Stephen Elop the new CEO of Nokia announced a new mobile strategy to adopt Microsoft’s new but unproven Windows phone as its primary smart phone operating system (Kwong & Wong‚ 2011). The day of his big proclamation
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information: ’Lumia 920’ of Nokia was released in November last year which is a lower-price level running on Windows Phone 8 software. This cutting-edged device - ’Lumia 920’ successfully brings people big surprises with Car Zeiss lens ‚ wireless charging and a 4.5" PureMotion HD. SWOT Analysis of Nokia Strengths Nokia is the world’s largest producer and manufacturer of cell phone.( Shann Bobby. ) Due to its good quality and durable functions‚ the product of Nokia normally can be used for 3
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MCS*3620*02 Integrated Marketing Communications Plan Nokia Lumina 1020 November 28‚ 2013 Table of Contents Executive Summary…………………………………. Situation Analysis…………………………………… Market Analysis………………………………. Market Environment………………………….. Consumer Analysis…………………………… Competitor Analysis………………………….. Blackberry………………………………... Apple……………………………………… Samsung………………………………….. HTC……………………………………….. Product Analysis: Nokia Lumia 1020… SWOT Analysis……………………………………… Marketing Strategy…………………………………
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Environment Nokia used to be the market leader in the mobile phone industry. What environmental factors do you think affected the viability of Nokia? Nokia used to be the market leader in the mobile phone industry. Its Symbian Series 60 was one of the smart phone pioneers. However after the introduction of Apple’s iPhone‚ Samsung ’s Galaxy S series and the explosion of the smart phone market‚ Nokia’s market share was eroded. A variety of environmental factors caused Nokia to lose its position
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