Marketing Plan terms of sale – conditions of a sale that stipulate the point at which all costs and risks are borne by the buyer INCOTERMS – universal trade terminology developed by the International Chamber of Commerce. 13 trade terms that describe the responsibilities of the buyer and seller in international trade. FOB (free on board) – pricing policy in which risks pass from seller to buyer at the factory door; U.S. Equivalent of ex-works. Means all costs and risks from that point on are borne
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Marketing Management‚ 5e Chapter 1 Globalization Imperative Chapter Overview 1. Why Global Marketing is Imperative 2. Globalization of Markets: Convergence and Divergence 3. Evolution of Global Marketing 4. Appendix: Theories of International Trade and the Multinational Enterprise Introduction * Products have been traded across borders throughout recorded civilization‚ extending back beyond the Silk Road that once connected East with West from Xian (China) to Rome (Italy).
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Mid-semester exam sample 21/02/2012 Shabbir Ahmad Mid Semester Exam- Sample questions Section 1-Multiple choice 1. Benefits of international trade are a. limited to tangible goods. b. limited to intangible goods. c. limited to all goods but not services. d. limited to services. e. not limited to any of the above categories. 2. The gravity model explains why a. trade between Sweden and Germany exceeds that between Sweden and Spain. b. countries with oil reserves tend to export oil. c. capital
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historically distinct and separate national markets into one huge global marketplace is known as a) global market facilitation b) cross-border trade c) supranational market integration d) the globalization of market Firms that are involved in international business tend to be a) large b) small c) medium-sized d) large‚ small‚ and medium-sized Which of the following trends is true? a) the United States is accounting for a greater percentage of world trade than ever before b) the United States
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Local Products and Brands -Brands that have achieved success in a single national market -Represent the lifeblood of domestic companies -Entrenched local products/brands can be a significant competitive hurdle to global companies Regional/International Products and Brands -Offered in several markets in a particular region -Euro brands Global Products and Brands -Global Products -Meets the needs and wants of a global market and are offered in all worlds regions -Global Brands
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Liberty University‚ as set forth by policy of both the Graduate Faculty and the administration. Each student will research and write a paper analyzing the cultural perspectives of doing business in another nation. Students will select a nation to study‚ and have approximately eight weeks to research and write the paper. Your professor will provide a list of approved nations by the second day of class. Simply select a nation‚ then begin working on the project. After reading your paper‚ the reader
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Marcia Johnson Professor Khan International Business 10 September 2013 Case Study Assignment #1 The three different types of international orientations that MNC’s project are global‚ multi-domestic and domestic. When a company exhibits a global marketing orientation its marketing strategy is global‚ and its market coverage is the world. The firm or company develops a standardized marketing mix applicable across national boundaries. The product‚ promotion‚ price and place are standard and are
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which identity is shaped and how the identity relates to social behavior? The movie illustrates this by how all of the characters in the tv show are in black and white as its progresses the characters from the real world begin to introduce them to things that they never heard of and upon doing so they then are in color which shows that they are no longer just some tv show character but are now instead actual people. This relates to social behaviour because those that have color have changed in terms
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Described Historical Perspective: The historical perspective of Apple Inc. shows us that they were an innovative company that started the industries of successful computers‚ music players‚ phones and many other electronic items we have used over the past thirty years. Apple Inc. have had their ups and downs to include in depth software/hardware which was difficult for competitors and users to understand and mimic as well as holding face on their computer background with their innovative technologies
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ADANY TV By: N.Srikanth Kulandai Velu Dileep Kumar Satya Kumar Tanmay Tarkar ADANY Potential Pitfalls • No Marketing Plan Management System. • Speculative attitude • Changing dynamics- not proactive TV Market Scenario -1995 • Penetration of 24% • Demand for consumer durables has increased with rising income levels • Double-income families‚ changing lifestyles‚ availability of credit‚ increasing consumer awareness • Introduction of new models • Post liberisation –competition from Imported
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