Business Horizons (2007) 50‚ 395–403 www.elsevier.com/locate/bushor Buzz marketing for movies Iris Mohr Tobin College of Business‚ St. John ’s University‚ 8000 Utopia Parkways‚ Jamaica‚ NY 11439‚ USA KEYWORDS Motion pictures; Movies; Marketing; Promotion; Buzz marketing Abstract In today ’s dynamic entertainment environment‚ movies are struggling to stay afloat and remain profitable. Challenges such as piracy‚ digital theft‚ competition‚ overlapping movie campaigns‚ media fragmentation
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Equality Not Discrimination Nicole Mehaulic April 17‚ 2013 Composition II 102-21325 Position Paper Baker College of Jackson Equality Not Discrimination There are many people that thrive on traditional ways of life. Families that wake up on Christmas morning to open presents‚ brides that wear their mothers wedding gown to walk down the aisle‚ or a teenage girl celebrating her sweet sixteen birthday party with family and friends are just a few of the ways that traditions are appreciated. These
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society is shaped around what the rebel symbolizes. Many people are drawn to the iconography of the rebel through every day activities. Just a few examples are children movies‚ music‚ celebrity icons‚ and our everyday transportation. There are a lot of movies with violence‚ drug abuse‚ or some type of rebellion. Even children’s movies incorporate the idea of a rebel. As a child‚ many girls‚ including me‚ idolized the Disney princesses. Cinderella‚ Rapunzel‚ Ariel‚ and Jasmine are just a few of the
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Movies are not the only part of the film industry that misrepresents mental illnesses; cartoons and tv shows misrepresent them as well. By referencing mental illnesses within children’s cartoons‚ it allows the children to learn to stigmatize mental illnesses early in life. For example‚ in a study of six main cartoon characters portraying mental illnesses‚ three of them were comical‚ and the other three were the villains (Wilson par. 15) This is another example of how the entertainment industry is
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which males dominate and control. Gender discrimination was strongly evident throughout both the Jacobean and Victorian era in which both were written. Women were generally considered the ‘inferior’ gender with little purpose other than their domesticated role. Males were seen as more powerful with a harsh attitude towards females. Marilyn French examines that it’s a females “cultures dictum to be obedient to males‚” however‚ by showing the representation of gender in both my set texts‚ as a modern
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Age Discrimination in Employment Act of 1967 The Age Discrimination in Employment Act of 1967 (ADEA) makes it illegal to discrimination against employees and job applicants who are over the age of forty. Discrimination includes the hiring and firing of individuals due to age as well as differentiating salary‚ benefits‚ and job assignment because of age. All employers that have over 20 employees are obligated to follow this law. Smaller employers. When advertising job positions it is unlawful to
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requires the government to protect human life. This means that nobody - including the government - can try to end your life. (The Human Rights Act‚ 2013‚ n.d.). In my setting everyone is treated equally and nobody is picked on because of their race‚ gender or culture. We also have an equality act please refer to my appendices 1. • Fire precautions (workplace) regulations 1997 Fire Precautions act means that the premises should be checked regularly by fire offices and the nursery should be registered
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Stigma and discrimination Definitions Stereotypes A stereotype is a set of beliefs about the characteristics or attributes of a group of people‚ which can lead to stigma and discrimination. Stigma is the process of perceiving a characteristic of another‚ as deviant from the social expectations that are held by the majority. Stigma becomes discrimination when thoughts‚ beliefs or attitudes evolve into direct action. Discrimination is defined as any unfavourable treatment of an individual based
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James Cameron’s “Titanic” and Nick Cassavete’s “The Notebook” although two tragic movies are two of the most romantic tales ever seen. Two loves found by destiny. In Titanic‚ Rose is a wealthy young girl forced by her family to marry rich to secure her place in society and Jack is a poor young artist that won his ticket to the Titanic in a card game. “The Notebook” tells a similar story of a forbidden love of two young souls who are distend to be together. These two films similarities can only be
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protect their people‚ regardless of their age‚ race‚ gender‚ sexuality‚ or religion‚ among other factors. It is also presumed that all residents‚ citizens or otherwise‚ will be safe from inhumane treatment. However‚ in the 1940’s‚ those of Japanese descent in Canada and the United States were not afforded either luxury. Following the attack on Pearl Harbor‚ Japanese-Canadians and Japanese-Americans became the enemies of their own nations. Discrimination was nothing new; American immigrants of Asian descent
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