Robert Lee V. Dagting BSBA-II MM6 Tuesday 4:00-7:00 International Advertising Company: 1. Omnicom Group 2. WPP Group 3. Interpublic Group of Companies 4. Publicis Groupe 5. Dentsu 6. Havas 7. Aegis Group 8. Hakuhodo DY Holdings 9. Asatsu DK 10. MDC Partners Philippine Advertising Agency 1. Publicis Manila 2. Y&R Philippines Inc. 3. BBDO Guerrero/ Proximity Philippines 4. Dentsu Indio Inc. 5. Dentsu Philippines 6. Draft FCB
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What still needs to be done to address gender inequalities in European societies? Socially and biologically constructed gender roles have led to unequal advantages awarded to males within modern European societies. Key gender inequalities exist in the workplace‚ political spectrum and through media representation alongside the private sphere. Elimination of gender inequalities became present on the social and political agenda in the latter part of the 19th Century‚ over a century later and it’s
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the workplace or out with large groups of people but are seen at home thinking about the immediate future and their financial needs. Often‚ such portrayals may generate a sense of uneasiness‚ as viewers compare themselves to the older adults in the ad. They tend to ask themselves questions to judge whether they are doing better than them. In advertisements for food products‚ elders are often seen as the doting grandparents or as empty nesters. Again‚ they are seen primarily in the home and not out
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Ads for Aids There are over a million successful marketing campaigns in the world‚ but the question is‚ what makes them so successful and why do people donate and feel so drawn to such campaigns? The answer‚ is grabbing the attention or sympathy of a potential buyer or client. Being able to do such things requires including things that may relate to ones life but also something that makes people think that their lives will be better if they associate themselves with a product or
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Utopias‚ Nightmare Realities. Imagining Race and Culture within the World of Benetton Advertising. Third Text 22(1993)‚ 65-80. Butler‚ Judith (1990) Gender Trouble. Feminism and the Subversion of Identity. New York: Routledge. Butler‚ Judith (1993) Bodies That Matter. On the Discursive Limits of “Sex”. New York: Routledge. Devor‚ Holly (1989) Gender Blending. Confronting the Limits of Duality. Bloomington (Ind.): Indiana University Press. Falk‚ Pasi (1997) The Benetton-Toscani Effect: Testing the
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MERCURIAL‚ THE NEW VAPOR 8 This new Nike ad is trying to expose a new soccer shoe called MERCURIAL. It is a shoe that Nike claims will help soccer players to achieve high-speed‚ control and lightweight explosiveness on the field and it is designed for elite-level play at top speeds. This product is aimed to young soccer players stating that they can be good athletes but with this shoes their performance and speed will be enhanced‚ making them better players on the pitch. This picture shows a
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The Sugar Ad a) The target audience at a first glance seems to be mothers who are deciding food for their children. The title of the advertisement asks‚ “Which would you rather put on your kids’ cereal?” This question is in large bold letters which is directed towards mothers because‚ generally speaking‚ mothers are often the ones to prepare meals‚ buy groceries‚ and set the table for the family. Consequently‚ mothers are more often concerned than fathers with what their children eat. However
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The Usefulness of “The Sociological Imagination” in Relation to Gender‚ Social Inequality and Suicide Sociological imagination is the “quality of mind” (Mills‚ 1959: p. 4) that enables us to look outside our everyday life and see the entire society as we were an outsider with the benefit of acknowledge of human and social behaviour. It allows us to see how society shapes and influences our life experiences. Is the ability to see the general in the particular and to “defamiliarise the familiar”
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Economic inequality encompasses two very concerning issues that negatively affect the citizens of the United States as well as those in other countries. The first is income inequality; "This describes the gap in how much individuals earn from the work they do and the investments they make." Secondly‚ there is wealth inequality which "measures the difference in how much money and other assets individuals have accumulated." (Matthews‚ 2014). There are a variety of opinions on how to address these
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Outline and evaluate that patterns of gender inequality are changing in the contemporary UK. Charles found that in 2002‚ women spent less time in the home and saw their mother less frequently‚ this means that they do work outside of the home. Innes and Scott found that most women did significantly more housework than males‚ suggesting that roles have not changed much. Gatrell found that employers do not fully value mothers and do not support fathers either. This shows that the workplace is unfair
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