Three: Budget Airlines CONTENTS • Who and what are budget airlines • Marketing environment - Micro environment - Macro environment • Sources of information • Segmentation • Targeting • Positioning • Marketing mix – price • Questions Budget Airline Definition Budget airlines don’t have free meals and entertainment • Budget airlines don’t issue tickets • Budget airlines have only one class – budget class
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ADVERTISING BUDGET Introduction Budget is quantitative expression of future plan of activities. It is a future plan of activities expressed in terms of currency/rupees. It is prepared for a fixed period of time. Advertising budget is a financial document that’s hows the total amount to be spent on advertising and lists the way this amount is to be allocated. It is a translation of advertising plan into money to be spent on advertising. It is an estimation of total amount to be spent on advertising
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Personal Budget Exercise – Excel Creating a spreadsheet track personal business expenses is an excellent use of Microsoft Excel. For this exercise‚ you will create a spreadsheet to enter a personal budget and track actual expenses for the year. You may choose to use real data or create a fictitious budget using a monthly income amount of $2‚500. Here are suggested budget categories if you are not using a real budget. At a minimum‚ you must have 9 budget categories: Housing (mortgage or rent) Utilities
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Budget Interpretation Budgets help to bring spending under control and lead the way for the development of plans that enable an organization to become or remain fiscally sound. For an organization to develop or maintain financial stability‚ it must understand the purpose of budgeting and how to apply the various budgeting techniques that will help promote and expand the business. Budgeting requires organizations to use financial projections to attract investors and secure grants or donations‚ which
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1. There are many criticisms about budget‚ but using budget can increase sales‚ decentralize and empower to lower level. According to the reading articles‚ budgetary can replace the fixed performance target with openness and transparency. And also management can give employees more freedom to manage. For example‚ Musimundo did not have budget before 2004. After 2004‚ it had established budget system. The budget was separated in two ways which were bottom-up and top-down. Employees who are at the
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BUDGET PROCESS The budget combined with individual objectives or targets provides the basis on which employees need to be motivated and stretched. In the absence of such a structure‚ spending may become higher than necessary and the extra effort required to help bring in the required revenue may not be made. As the budget can be seen as a constraint on a department’s or an individual’s activities‚ it may not always be warmly embraced. Therefore the motivational aspect needs to be carefully managed
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ADMINISTERING THE BUDGET A budget is a written financial plan for business operations developed for a specific period of time. Budgets are often developed for six months or a year but can cover a longer or shorter time period depending on the type of budget and the nature of the business. Because a budget is an estimate of what might happen‚ it usually cannot be followed exactly. Staying close to the amount budgeted is desirable. However‚ for various reasons beyond the control of managers‚ actual
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Exercise 4-2 Books of Alvin‚ Managing Partner Feb. 12 Joint Venture 10‚000 Cash 10‚000 14 Joint Venture 2‚000 Larry 2‚000 15 Cash 9‚000 Larry 7‚500 Joint Venture 16‚500 20 Cash 3‚000 Joint Venture 3‚000 20 Joint Venture 7‚500 Income from Joint Venture 4‚287.50 Larry 3‚212.50 10% commission on net purchases
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Memorandum To: Mr. Burns‚ Monty Burns and Company Accounting Firm From: CPA Date: October 1‚ 2012 Subject: Personal Budget‚ Balance Sheet and Cash Flow Statement When one examines financial success for an individual or business what are the attributes does one inspect? Would you look at the individual’s or businesses’ gross income? Perhaps one can examine the educational level of the individuals to determine their financial success? Or maybe it is the individual’s drive and risk appetite
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Section B Cash Budget Table of contents Introduction 2 Cash Management 2 Cash 2 Budget 3 Cash budget 3 Identify Cash Management 4 Construction sector 5 Conclusion 9 Reference 10 Introduction Cash management in this economic environment is crucial. Cash is the life-blood of any business. As the saying goes‚ “Cash is king”. With so many banks tightening credit standards due to what’s happening in the credit markets or within their own lending portfolios‚ it is crucial
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