senior management is that they have not developed a competitive pricing strategy to increase its passenger and freight travel market share. Case Solution: Eurotunnel should use a market-penetration pricing strategy at all times to gain freight customers. It should use a market-penetration pricing strategy during non-peak periods and a premium pricing strategy during peak periods with passenger car customers. Rationale: This strategy works best for Eurotunnel to gain market share for three main
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Objectives of the Marketing Plan “Setting objectives for a marketing plan is not simple and straightforward matter. It is an iterative process whereby objectives are set‚ strategies and action plans are developed‚ and then it is decided whether the planned objectives are impossible‚ achievable or easy. Marketing objectives should be difficult‚ but they must be achievable. The aim is to set objectives that a challenge‚ but can be achieved with effort. They must be motivating rather than discouraging
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Pricing strategy is an idea implemented into a plan to get the most favourable price for a service or product that will give way the highest profit. Pricing is one of the most important elements of the marketing mix‚ as it is the only mix‚ which generates a turnover for the organisation. The remaining 3p’s are the variable cost for the organisation. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing
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Pricing objectives and pricing methods in the services sector George J. Avlonitis and Kostis A. Indounas Department of Marketing and Communication‚ Athens University of Economics and Business‚ Athens‚ Greece Abstract Purpose – The purpose of this research paper is to explore the pricing objectives that service companies pursue along with the pricing methods that they adopt in order to set their prices. Design/methodology/approach – An extensive review of the literature revealed the complete
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CHAPTER 10: MARKET POWER AND PRICING STRATEGY Introduction We have examined how firms with market power can generate positive economic profit by influencing the price at which their products or services are sold. This conclusion was based on the assumption that firms must charge the same price to all customers. Now we explore alternative pricing strategies and show that when a firm with market power can “discriminate” among customers‚ additional surplus (beyond that achieved by a single-price
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Fundamentals of Electric Circuits (EE201) By Dr. Eng. Omar Abdel-Gaber M. Aly omar.aly@aun.edu.eg Assistant Professor Electrical Engineering Department College of Engineering Al-Majmaa Al-Majmaa University Schedule & Instructors Schedule: As indicated in Students Schedule Instructors: Dr. Omar Abdel-Gaber (omar.aly@aun.edu.eg) Office hours: Saturday (01:02 pm)‚ or by appointment. TAs: Eng. Mohamed AbdelRaheem Office hours: As indicated in
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The Pricing Strategies of Fast Foods vs. Restaurants Dateesha L. Cavin Webster University 28 April 2011 Abstract This paper explores the difference in pricing strategies of Fast Food vs. Restaurants. Fast food restaurants compared to sit-down restaurants are exceedingly popular because they prove to fit comfortably in our active‚ modern day lives. Today‚ many people eat fast food instead of cooking meals at home. The reason for this is that many of us are constantly busy with our daily responsibilities
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Star Appliance Company B Executive Brief This proposal accounts for the new debt and equity mix of Star Appliances by estimating the company’s cost of equity. The methods used include the dividend discount model‚ the earnings/price model‚ and the CAPM model. After analyzing all three possibilities‚ it is apparent that the CAPM model provides the most accurate estimate of Star Company’s cost of capital because it accounts for the beta. Using the CAPM model‚ the new Star Company cost of equity is
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Case Analysis General Electric: From Jack Welch to Jeffrey Immelt The need for Jeffrey Immelt to develop into a level 5 leader is imperative for GE to continue to grow and prosper in the current economic conditions of global expansion and constant change. Immelt can also benefit GE by becoming a level 5 leader by focusing on developing and empowering employee values and intrinsic motivations rather than facilitating initiatives to carry out his own vision. By Immelt developing into a level
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Pharmaceutical Manufacturing – Economics Perspective Pharmaceutical industry is unique in the economy since it is a manufacturing industry but is fundamentally based in research and development. The US pharmaceutical industry is an international leader in drug innovation. US produced more new molecular entities‚ both chemical and biological‚ compared to Europe and Japan. The United States also leads‚ by far‚ Europe and Japan in the number for new Patents filed for pharmaceuticals. The United States
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