Four Types of Pricing Objectives Price is a vital component of a marketing mix‚ also known as the "four Ps" of marketing. The other components are product‚ place and promotion‚ all of which constitute costs. Price‚ on the other hand‚ generates a return as it supports the other marketing-mix elements. Although supply and demand drive pricing decisions‚ they’re not the only factors. Any number of pricing objectives may come into play‚ but four in particular apply to most businesses. Survival
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pay cancellation penalty if I decided end the contract before the end of a specific calendar year. For example‚ if I cancelled my contract in May‚ I would have to pay a lump sum for the remainder of the months in that specific calendar year. Pricing and payment terms can help a business’s hide the actual cost of a particular product and or service. Cash‚ credit cards and charge accounts are the three main methods of purchasing among most consumers. The fact of the matter is that a customer
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Major supermarket chains regularly churn out and advertise a dazzling array of promotional packages and price discounts. But are consumers really benefitting from this seemingly perpetual price competition between the two biggest supermarket chains - ParknShop and Wellcome - in the market? The truth is that‚ in some cases‚ they are not what they appear to be but mere promotional sale tactics to lure customers into buying - and buying more. The revelation was borne out in an analysis of the
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ELECTRIC DISCHARGE MACHINING INTRODUCTION * Sometimes it is referred to as spark machining‚ * Its a manufacturing process whereby a desired shape is obtained using electrical discharges (sparks). * Material is removed from the workpiece by a series of rapidly recurring current discharges between two electrodes‚ separated by a dielectric liquid and subject to an electric voltage. * One of the electrodes – ‘tool-electrode’ or ‘tool’ or ‘electrode’. * Other electrode - workpiece-electrode
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Red’s electric powwow a musical group started by Ian Campeau and Bear Witness to give a voice to indigenous people. According to Damaris Colhoun In the starting stage of Electric powwow Campeau and witness faced public critics on the bases of their culture‚ color and creed. Starting with a small party for local indigenous students Campeau and Witness introduced mashed up of their own electronic music and powwow.” Pow Wows are the Native American people’s way of meeting together‚ to join in dancing
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(SBU) strategies in a large diversified firm such as General Motor? Visit the company’s South African website at http://www.gmsa.co.za and use the information obtainable from it to formulate your answer. At the business unit level the strategic issues of General Motors are both practical co-ordination of operating units and about developing and sustaining a competitive advantage for the cars and industry that they provide. The marketing manager’s role is to formulate and implement strategies that
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start using electricity powered cars would not be so much of a change from our normal routine as people may seem to think And they’re already many people using these electrical cars one man mentioned That he uses The Corbin Sparrow (a single person electric vehicle) As his primary commute vehicle he has a 50mi. Total commute To and from work mostly freeway so not that much stop and go traffic but once he gets to work his batteries drained about 50 percent but because the car does not require a special
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CASE TWO: Westport Electric Corporation Case Context In a meeting‚ James King‚ the supervisor of administrative staff budget section of Westport Electric Company‚ a large manufacturer and seller of electric and electronic products‚ was discussing his displeasure with the proposed increase in budget of the offices. According to him‚ these are not justified and are clear indications of faults in the company’s budgeting system. The company currently has six staff offices like those mentioned
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has been used to generate electricity from falling water. The capacity to produce this energy is dependent on both the available flow and the height from which it falls. Hydroelectric dams create height for the water to fall and provide storage. In general‚ the higher the dam‚ the more potential energy is available. Building up behind a high dam‚ water accumulates potential energy. The potential energy is then converted to kinetic energy where it can perform work to power a generator. Hydroelectric
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particularly eco-conscious‚ but they have now made their way into the mainstream. Most major motoring brands offer Hybrids with models like the Toyota Prius‚ the Honda CR-Z and the Lexus CT proving popular. They work by combining a fuel engine with electric batteries‚ which reclaims energy when the car brakes or converts energy from the petrol in the fuel engine. However‚ more manufacturers are developing ’plug in’ Hybrids‚ which offer the option to recharge more powerful batteries through a common
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