INDIAN SCHOOL OF MANAGEMENT AND STUDIES Sub: General Management Max Marks: 100 Executive Masters Program in Business Administration (E-MBA) (Semester I ) Note :- Solve any 4 case study All case carries equal marks Name of Candidate: Shaju Padmanabhan Unni Reference No: Course: Specializations : Date of Exam : M-001-1138 : E-MBA Sales & Marketing 2/1/2013 1 INDIAN SCHOOL OF MANAGEMENT AND STUDIES Sub: General Management Max Marks: 100 Case I PANDIT TO AFAUZI The case is based
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Dollar General Case Analysis Dollar General (DG) has succeeded in becoming a prominent competitor in the extreme value retail market segment in the United States. Throughout the years‚ DG has executed key business initiatives that have led to major advantages. They have implemented a low cost business model that targets smaller communities‚ which in turn allows for lower prices on products that consumers consider essential. By using the low cost business model‚ DG has been able to sustain a
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"The Push West" or otherwise known as the American Colonization of the west was a time of technological advancement and opportunity. However‚ it is also known for its mistreatment and discrimination of the American Indian people. Although phrased as an ’expansion’‚ the reality was a combination of all three types colonization mentioned in the lecture. To begin‚ American Indians were pushed off their land. Buffalo‚ the primary food source of the American Indians‚ were herded off cliffs either forcing
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Running Head: DOLLAR GENERAL 1Dollar General StrategiesGlenda ReeseManagerial Marketing BUS 620Professor Mary WrightJuly 8‚ 2012 DOLLAR GENERAL 2 Dollar General Strategies Two important strategy concepts that need to be implemented for successful marketing within a business are market segmentation and a generic marketing strategy. Market segmentation is defined by Mullins & Walker‚ Jr. (2010)‚ as the process by which a market is divided into distinct subsets of customers with similar needs
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browsing‚ and telephone service. Question 1 Analyze the decision process buyers of a typical push e-mail device go through before purchasing the devices. Buyer’s decision process consists of five stages: need recognition‚ information search‚ evaluation of alternatives‚ purchase decision and postpurchase behavior. Buyers will go through to this five decision process before purchasing the push e-mail device. First and foremost‚ every buyer will recognized their problem and need. In
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Who Killed the Electric Car? is presented as a whodone- it mystery. Staying true to this genre‚ the film opens with necessary background information‚ describes the crime committed‚ answering all of the what‚ where‚ and when questions‚ and then in the style of Sir Arthur Conan Doyle gathers the suspects for close scrutiny‚ coming to a conclusion on the guilt or innocence of each. Opening with a bit of automotive history that establishes the electric car as a competitive alternative to the
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“The Leadership of General David H.Petraeus” Wilma Denise Dowdell‚ Ivy L. Dawson‚ Katie Powell‚ William Waterworth‚ Chris D. Dozier Webster University Introduction to Human Resources Development 5000 David Howell Petraeus was born in Cornwall-on-Hudson‚ New York on November 7‚ 1952 to Mariam (Howell)‚ an American Librarian and Sixtus Petraeus‚ a Sea Captain emigrated to the United States from Franker‚ Netherlands‚ during the initial phase of World War II. Sixtus settled in Cornwall-on-Hudson
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The Runaway General - An Analytical Essay There are many lessons that could be learned from the story of General Stanley McChrystal‚ Commander‚ International Security Assistance Force in Afghanistan and his advocacy for Counter Insurgency (COIN). He led the concerted effort of the Allied Forces on the war on terrorism with Afghanistan as the theatre of war and known as Al Qaeda territory. However‚ this war for all indications is a losing war if the withdrawal of troops from the allied forces such
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CHAPTER 5 FINAL GENERAL ARRANGEMENT CHAPTER 5 FINAL GENERAL ARRANGEMENT 5.1 Final General Arrangement The General Arrangement of a ship can be defined as the assignment of spaces for all the required functions and equipment‚ properly coordinated for location and access. The general arrangement represents a summary or integration of information from other division and specialties in ship design to provide all necessary function of the ship in the most efficient
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Vanessa Pileggi Case Summary 3/25/13 Dollar General In the case of Dollar General‚ CEO‚ David Perdue is analyzing ways in which he can continue to drive the growth of Dollar General‚ otherwise known as the leading company in the dollar store industry. While weighing his growth opportunities he questions which decision will be most beneficial to the company. Perdue asks himself‚ “Should we continue to drive growth through new stores openings? Or should we focus more on our existing
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