whether it is sustainable. General electric: Headquarters Fairfield‚ Connecticut‚ U.S. Revenue: US$ 182.515 billion (2008) Net income: US$ 17.410 billion (2008) Total assets: US$ 797.769 billion (2008) Employees: 323‚000 (2008) CEO & Chairman – Jeffrey R. Immelt Lines of business: Aviation‚ Jet engines‚ Electricity‚ Entertainment‚ Finance‚ Gas turbines‚ Generation‚ Industrial Automation‚ Lighting‚ Medical imaging equipment‚ Medical technology‚ Health informatics‚ Electric motors‚ Locomotives‚ Wind
Premium General Electric
Download the original attachment Executive Summary General Electric (GE) is a global market leader which is well known for its technological innovation‚ leadership and world class quality in the conglomerate industry. For the purpose of analysing strategic management in action‚ this report focuses on its Aircraft Engines (hereinafter referred to as “AE”) and Medical Systems (hereinafter referred to as “MS”) business units – a subset of its ‘Technology’ segment. Its macro-forces (sluggish economy
Premium Strategic management
Chapter 1 explores the concepts surrounding organizational strategy. It begins with an explanation of the term strategy and offers a basis for how to identify a company’s particular strategy. Next‚ it explores the importance of striving for competitive advantage in the marketplace and examines the role strategy plays in achieving this advantage. The chapter then explores the idea that strategy is partly proactive and partly reactive. Next‚ a discussion on strategy and ethics is given. This is followed
Premium Strategic management Strategic planning Management
Exploring the Links Between International Business and Poverty Reduction: A Case Study of Unilever in Indonesia Principal Author: Jason Clay Principal Author: Jason Cla An Oxfam GB‚ Novib‚ Unilever‚ and Unilever Indonesia joint research project First published by Oxfam GB‚ Novib Oxfam Netherlands‚ and Unilever in 2005 © Oxfam GB‚ Novib Oxfam Netherlands‚ and Unilever 2005 ISBN 0 85598 566 6 All rights reserved. This publication is copyright‚ but may be reproduced by any method without fee
Premium Poverty
consumers’ Income spent on goods and services (3)Changes in the Tastes/Preferences of consumers for goods/services (4)Changes in the Prices of related goods and services: Substitutes and Complements 5) changes in interest rates and the general availability of credit. Many households finance consumption through borrowing. If interest rates rise‚ demand contracts for many goods and services; particularly housing. 6) Natural disasters (storms‚ hurricanes‚ earthquakes‚ tornadoes‚ floods
Premium Supply and demand Coca-Cola Pepsi
A value proposition in business and marketing is a statement summarizing the customer segment‚ competitor targets and the core differentiation of one’s product from the offerings of competitors. A company’s market contribution normally extends further than its core product to include services‚ programs and systems rudiments. Value Propositions essentially translates this market offering into a proclamation of the benefits a customer will derive. It was important for Toyota when developing their
Premium Marketing Competitor analysis Automobile
Customer Value Propositions in Business Markets Customer value proposition” has become one of the most widely used terms in business markets in recent years. Yet our management-practice research reveals that there is no agreement as to what constitutes a customer value proposition—or what makes one persuasive. Moreover‚ we find that most value propositions make claims of savings and benefits to the customer without backing them up. An offering may actually provide superior value—but if the supplier
Premium Customer service Sales Marketing
Comparison the Value Proposition of Dell and Hewlett-Packard Table of Contents Introduction ... .4 Part One .4 1.0 Analyse the value proposition of Dell and Hewlett-Packard ...4 1.1 Mission analysis . 5 1.2 Market definition 5 1.3 Market Segmentation .6 1.4 Market Attractiveness .6 1.5 Differentiating capabilities and Strategic
Premium Marketing Management Strategic management
segmentation and performance. MGMT E-6020 Final Project Value Proposition and Positioning “In its simplest form‚ a value proposition is the summation of the brand’s functional‚ emotional and self–expressive benefits that bring value to the customer.”1 Southwest Airline’s value proposition is simply to get passengers to their destinations on time‚ at the lowest possible cost‚ and to have fun while doing it. This value proposition is summarized on the Southwest website (www.southwest.com) in
Premium Airline Southwest Airlines Low-cost carrier
Even‚ famous movie rating site IMDB is the further extension of their portfolio. In India‚ it launched jungle.com as a shopping comparison website before entering as Amazon.in in 2013. Its value proposition was mainly the ease of selection and convenience to the book lovers and they translated the same value in the other segments after diversifying. Its revenue model is Sales revenue model as it derives its revenue from selling of goods‚ information and services. It also derives a majority of its
Premium Electronic commerce Online shopping