knowledge and understanding of relevant theoretical principles‚ concepts and techniques; to apply these appropriately to the particular situation described in the case study and; above all‚ to make sound decisions. You will not gain marks by writing a general essay on the topic. Prepared notes may not be included as part of the answer. Please note that all work should be your own. Copying or plagiarism will not be tolerated and could result in no marks being awarded. If quotes or short extracts are used
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Employee Value Proposition (EVP) What it is and why it is important Employee Value Proposition (EVP) is the commonly used jargon to describe the characteristics and appeal of working for an organisation. An EVP describes the mix of characteristics‚ benefits‚ and ways of working in an organisation. It is the deal struck between an organisation and employee in return for their contribution and performance. This “deal” characterises an employer and differentiates it from its competition. Most organisations
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The Value Proposition Canvas Designed for: On: Designed by: Day Iteration: Month Year No. Do they… Which savings would make your customer happy? Create savings that make your customer happy? Do something customers are looking for? (e.g. in terms of time‚ money and effort‚ …) (e.g. good design‚ guarantees‚ specific or more features‚ …) (e.g. in terms of time‚ money and effort‚ …) Produce outcomes your customer expects or that go beyond their expectations? Fulfill something customers
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General Electric Company General Electric Company or also popularly known as GE is the biggest conglomerate in the United States. GE has always been firm and strong with its industrial businesses. It offers diversified technology and is also a credible financial services company. With its wide and diverse variety of products of; aircraft engines‚ water processing‚ household appliances‚ power generation‚ industrial products‚ business and consumer financing‚ GE is unquestionably a strong conglomerate
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General Electric Under Jack Welch John Francis Welch‚ Jr.‚ also known as “Jack”‚ became the CEO of General Electric in 1981 and maintained this title for the next 20 years until his retirement in 2001. He was widely known as a “national business hero” because he had a different approach on management that provided increasing results. For this very reason‚ many also despised his tactics. He was very aggressive in cutting out the weak‚ because he believed that it was holding back the company. One
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Globalization at General Electric Why do you think GE has invested so aggressively in foreign expansion? What opportunities is it trying to exploit? General Electric is one the largest industrial conglomerates in America. It has invested so aggressively in foreign expansion is due to the fact that they want to achieve their main goal which was to be number one or two globally in every business in which it participate. They took opportunities to exploit countries which having economic downturn
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Saptarshi Dutta (11DM-140) The General Electric Turnaround (1981-2000) Ranked at number 6 in the fortune 500 list‚ GE is the world’s most valuable and admired company. This status is attributed to the changes made by the company in the two decades from 1981 to 2000 under the leadership of CEO Jack Welch. In the 20 years that Jack led GE’s‚ revenues rose from $30 to $130 billion and company value went from $14 to $410 billion. Jack Welch’s entire strategy took place in 3 waves- First Wave (1981)
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fourth most recognised brand in the world. In 2009‚ Forbes has ranked GE as the world’s largest company. At the beginning of the 1980s General Electric determined a goal of increasing its market share. This aim was achieved by acquiring Radio Corporation of America and advanced satellites divisions and disposing of its consumer electronics divisions. This was General Electric’s effective strategic planning that helped to increase the annual income. These are the GE strengths‚ weaknesses‚ opportunities
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Customer Value Proposition in Value Markets Business houses that are our customers are under constant pressure to cut down their cost. With this concern at the back of their mind‚ out of the sales pitch‚ they mainly concentrate on the price quoted to them. In such cases‚ the supplier needs to demonstrate the core value offerings/ benefits with extra vigor to persuade the customer to make the purchase. Marketing managers tend to neglect the real contribution of value propositions to superior business
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potentials. In addition‚ the territory that is known to be the toughest will soon require a new sales rep. Company History/Background Canadian Appliance Manufacturing Co. Ltd (CAMCO) was created in 1998 under the joint ownership of Canadian General Electric Ltd. and General Steel Wares Ltd. (G.S.W.). CAMCO purchased the production facilities of Westinghouse Canada Ltd. under which the brand name White-Westinghouse was created. Appliances manufactured by CAMCO in the former Westinghouse plant were branded
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