Case Study – AIDS‚ Condoms‚ and Carnival MARK 4325-002 November 12‚ 2014 Group: Seong-eung Lee‚ Patricia Ortiz Mucino‚ Monica Romo‚ Brittni Johnson. 1. Comment on the Brazilian and Indian government’s strategies for the prevention of AIDS via the marketing of condoms. The strategies that the Brazilian government has implemented to prevent and combat AIDS via the marketing of condoms have been beyond successful. Chequer‚ a Health Ministry official said the Health Ministry would spend $300 million
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consumers without cannibalizing its own premium brands too heavily. This case deals with the question of whether marketing and branding create value for really poor consumers. It can therefore be used in an MBA‚ executive education or undergraduate core course on marketing management to illustrate the value of marketing and the marketing approach‚ or in a brand management course to explore the frontiers of branding. This case can also be used in a consumer behavior course to examine the motivations
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Human Resources Enterprise Background Mabuchi Motor Company is the world ’s number one manufacturer of small electric motors. The company holds 70% of the market for motors used with automotive‚ toys‚ computer‚ industry. All started in 1946 when Kenichi Mabuchi (now the company ’s honorary chairman) founded "Kansai Rika Kenkyusho‚" a scientific research institute. He created the world ’s first high performance horseshoe-shaped magnetic motor in 1947. On January 18‚ 1954‚ Kansai Rika Kenkyusho
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behaviors in relation to their environment" (1). By going through the five dimensions of the cultural context of Brazil‚ a lot is revealed about the interesting culture‚ and gives a better understanding of how Brazilians live. The first dimension in the cultural context is whether the culture is individualistic or collectivistic. Most Latin countries are collectivistic‚ but Brazil has a slightly higher individualistic rank compared to them. "Despite regional and social class variations‚ the
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significantly behind the leaders in the category like imports such as Lexus and Acura. Essentially‚ Buick’s aging demographic in the U.S. was not likely to capture new market share. Growing the Buick brand and capturing market share was critical to General Motors (GM) especially as GM had sunk to a new low in market share in the U.S. and was soon to face a Chapter 11 and federal government bailout. Based on Buick’s strong sales in the Chinese market and its profit contribution to GM‚ Buick was one of four
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2014/8/17 Global Perspective Day 4 Report Atsushi Ito‚ G587159 Brazil: Embracing Globalization? Analyze and evaluate Brazil’s development strategy and economic performance. The success of the import substitution strategy and its pain. Originally‚ the Brazilian economy was deeply depended on primary commodities exports which had followed the industrial structure in the colonial era‚ until hitting the crisis of sluggish exports due to the Great Depression in 1930. E.g. in 1920s
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FDI project Table of Content 1. Company Overview and Strategy ........................................................................................................ 2 a) Hermes ............................................................................................................................................ 2 b) Place ................................................................................................................................................ 2 2. Description
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Abstract This research looks at the General Motors Company and what led to company failure and filing of bankruptcy in 2009. The American automotive industry was poorly managed for years and was almost eliminated when the economy crashed in 2008. Without the help of the U.S. government‚ General Motors and Chrysler would not have been able to survive. How did GM‚ as the number one auto manufacturer and seller‚ go from being at the top to almost ceasing to exist? This kind of financial mess usually
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Select a country and analyze its macro economy in depth the 16/01/2013 The country of choice is Brazil for the following reasons: it is a booming economy‚ which provides some stark contrast with the stagnation and ever-mentioned phrase ‘double-dip recession’ which now commonly used in the West. Macroeconomics is concerned with the study of aggregate economy‚ which embodies all nationally relevant economic indicators. The common indicators are the unemployment rate‚ the rate of inflation‚ the
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BM 0180 International Business Country Risk and Attractiveness Analysis on Brazil Group members: Lim Yan Han Joanne (123351F) Wong Ying Tiffany (125544C) Chee Mei Ting (123572H) Tan Lynn (121855A) Warren Nur Syafiqah Binte Moksin (122744H) Tutorial group: BM1222- HB Submitted To: Ms Cheong Yin Ye Presented on: 28 May 2013 Table of Contents Responsibilities Table 2 Brief background of selected country 3 Political 3 Economic 5 Socio-Cultural Factors 7 Technology 8
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