1. Why did Dell decide to invest in Brazil? Dell decided to invest in Brazil because of its strategy to expand internationally. Dell had operations in many countries but did not have any manufacturing plants in Latin America‚ which was the fastest growing market for computers. Brazil was the ideal place for its manufacturing plant in Latin America because it presented a huge potential market for Dell since it was Latin America’s largest country with over 170 million people. Dell felt that
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approximately 192 million in 2011 is Brazil the largest country in Latin America and ranked fifth in the world when you look at the population.[1] In Brazil live 22.59 citizens per square kilometer‚ were 84‚20 percent of the population are living in the city. The official language in Brazil is Portuguese. Brazil is the only country in South America where Portuguese is spoken. In the rest of South and Central America they speak Spanish. Geographic Brazil is with a surface of over 8.5 million
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The recorded history of Brazil (the name stands of brazilwood‚ source of red dye‚ called Terra do Brasil) began with the arrival of Portuguese sailors. Brazil was discovered in April 21st 1500 by Portuguese commander Pedro Alvares Cabral who was appointed by Manuel I (King of Portugal and Algarves). The treaty of Tordesilhas of 1494 divided the discovered South American continent between Portugal and Spain and assigned to the rst a considerable part of modern Brazil (which in 1494 was still undiscovered)
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Overview Consumer behaviour is the process individuals or groups go through to select‚ purchase‚ use and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and desires. Unilever had decided to launch detergents in Brazil basically targeting the low-income consumers living in the NorthEast of Brazil. So the Head of Unilever’s Home Care‚ Robert Davidson appointed Laercio Cardoso for this project as he was from the same country which would be an advantage with respect to knowing
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family in Brazil is arguably one of the most important aspects of life. As a whole‚ Brazil tends to be a collectivist society‚ meaning emphasis is placed on “we” rather than “I” and decisions are often made for the best interest of the community and family rather than the individual. In fact‚ Geert Hofstede’s theory of cultural dimensions gives Brazil a low score of 38 in individualism. The prevalence of collectivism further supports the idea that the family is the foundation for life in Brazil. In
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Flag_of_Germany_and_Brazil_(diagonal) Introduction German immigration into Brazil has played an integral role in shaping Brazilian culture and has facilitated a cultural role that has culminated in numerous cultural exchanges between the two countries. Brazil’s German population is most concentrated in the South region of Brazil and immigration began in the 1820s. When the German immigrants first started coming over to Brazil‚ the South was most appealing to them due to the climate in the area. The
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General Environment Technological Segment- Dell is in the business of providing technology. Because of this it must stay up to date with the current technology available to its consumers. It attempts to do this by keeping strategic partnerships with its suppliers to have current technology and to manage their bargaining power. 3. Global segment- One of Dell ’s focuses is the emerging markets‚ namely Brazil‚ Russia‚ India‚ and China (BRIC countries). They have introduced a new line of
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business‚ both with regard to the sales (“front end”) and service (“back end”) departments. Carol wonders whether a turnaround is possible. Auto World has been financially deteriorating for the past 18 months. The business has been losing money as a result of several factors‚ including‚ on the sales side‚ a decline in new car sales caused in part by rising interest rates‚ squeezed margins due to promotional activities‚ and rising fuel prices. Service revenues are below average compared to other similarly
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Women in Brazil have been fighting and trying to stay‚ as equal as‚ men are in their country. The removal of women from public and political life‚ they cannot risk more obstacles to progress Women’s rights in Brazil. Inequality between men and women has been one of the causes of Brazil falling apart as a country over the last 20 years. While gender and women’s inequality progressing to decrease they still continue to face many more causes from it. For example‚ poverty‚ income growth‚ and violence
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GlaxoSmithKline (GSK) is one of the largest and most profitable pharmaceutical companies in the world. This conglomerate is the product of multiple mergers of some of the leading companies in the industry. It was created in 2000 and at the time this case was written‚ had a market capitalization of $193.5 billion. The company’s most recent focus is on emerging markets‚ vaccines and consumer healthcare. When Sir Andrew Witty took over as CEO in 2008‚ he implemented a significant restructuring program
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