"General motors b2b initiatives" Essays and Research Papers

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    General Motors Corporation Restructuring Plan for Long-Term Viability Submitted to Senate Banking Committee & House of Representatives Financial Services Committee December 2‚ 2008 TABLE OF CONTENTS Page 1. INTRODUCTION ...........................................................................................................4 2. BACKGROUND .............................................................................................................6 3. THE PROBLEM ..................

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    and industrial espionage. “Jose Ignacio Lopez de Arriortua was known as the "Grand Inquisitor" and "Super Lopez" during his tenure at General Motors‚ a wizard of cost reduction and streamlined production” (Vettraino‚ 2008). He is one of the most respected individuals in the automobile industry .Under the leadership of Jack Smith‚ the Chairman of General Motors‚ Lopez revolutionized GM in the area of cost-control. He is noted for striking hard bargains with suppliers and will push till he attained

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    Recommendation Report: General Motors Written For: General Motors Table of Contents Executive Summary.............................................................................................................................3 Introduction………....................................................................................................................……..4 Strengths............................................................................. ............................

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    General Motors (GM) has a number of reasons for the failure of the company. The main issue that was the most efficient problem was the management inability to foresee and take dynamic action to change. Organizations change in better interest of the customers. Management has to be proactive when deciding on what changes requires active action. Failure to adapt to a positive change will lead the organization to an unsuccessful path. Therefore‚ if organizational performance changes negatively‚ the

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    Synopsis: General Motors (hereafter GM) Company‚ one of the world’s largest automakers‚ traces its roots back to 1908 and its annual revenue in 2000 of $185 billion. The company sells 8 million vehicles per years‚ 3.2 million of which are produced and market outside of its North America. GM caught 27 percent share of the North America and 9 percent share of the market in the rest of the world as well as GM captured 12 percent share in the Western Europe in 2000 which is second only to that of ford

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    establishment of General Motors in Canada marked the beginning of a period of substantial economic development. The automotive industry is a tremendous contributor to the comprehensive level of economic growth experienced throughout the twentieth century. With the peak of industrialization finally realized‚ there existed opportunity for development and modernization of societies around the world. With this in mind‚ opportunity was present for the production of automobiles for use around the world

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    Determining the Porter’s five-point theory on competitive structure is important for a company to survive the stock market competition. The project analysis is based on General Motor’s Company‚ which has seen ups and downs in its illustrious history. The establishment or entry into the automotive market wasn’t a difficult task for GM. The company’s financial situation was hit with severe competition from foreign rivals and its internal regional alliances. The other external factor that resulted in

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    General Motors (GM) is one of the largest companies involved in the business of designing‚ building‚ selling and servicing automobiles and parts in the global market. Company owns several brands such as Chevrolet‚ Cadillac‚ Buick‚ Pontiac‚ GMC‚ Oldsmobile‚ Opel‚ Hummer‚ Saturn and Saab Founded by William “Billy” Durant in 1908‚ GM held only Buick Motor Company initially‚ but in a matter of few years acquired more than 20 companies including Oldsmobile‚ Cadillac‚ and Oakland‚ today known as Pontiac

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    understanding of large scale organizational change. The different changes implemented by General Motors company in an attempt to cope with the economical crisis of 2008 is a perfect example of this concept. This paper details each change undertaken by the organization by highlighting the different pressures identifying the problems the organization met and ultimately detailing the solutions that General Motors implemented. For this purpose‚ different tools and sources from the literature will be used

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    February 2014 GENERAL MOTORS MARKETING STRATEGY General Motors has many different brands and models that make up the companies portfolio. They use these brands as a tool to attract different target markets. General Motors will target middle-class consumers in the United States‚ Brazil‚ Europe‚ and China with it’s Chevrolet Brand. They will target older buyers with the Buick brand worldwide. The company will target wealthy buyers worldwide with its Cadillac brand. General motors will also target

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