approximately 192 million in 2011 is Brazil the largest country in Latin America and ranked fifth in the world when you look at the population.[1] In Brazil live 22.59 citizens per square kilometer‚ were 84‚20 percent of the population are living in the city. The official language in Brazil is Portuguese. Brazil is the only country in South America where Portuguese is spoken. In the rest of South and Central America they speak Spanish. Geographic Brazil is with a surface of over 8.5 million
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teaching note. Two PowerPoint presentations (in PDF format) ’504-009-9A’ and ’504-009-9B’ are available to accompany the teaching note. This case deals with Unilever home care division and in specific the detergent brands in the two major regions in Brazil : The North East and the South East . Major differences exist between these two regions in terms of wealth‚ culture and needs that influence the performances and sales of Unilever detergent brands available in the Brazilian market. We will explain
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Unilever Brazil: Case Write-Up on Marketing Strategies for Low-Income Consumers Questions 1.Should Unilever target the NE segment? Is the segment attractive and can Unilever compete? What are the pro’s and con’s? According to the Unilever Brazil case‚ Unilever already had an 81% share of the Brazil detergent market which far exceeds than its strong competitor Procter& Gamble’s 15% share. However‚ it is facing a real threat that P&G Brazil may draw on worldwide R&D and marketing
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The recorded history of Brazil (the name stands of brazilwood‚ source of red dye‚ called Terra do Brasil) began with the arrival of Portuguese sailors. Brazil was discovered in April 21st 1500 by Portuguese commander Pedro Alvares Cabral who was appointed by Manuel I (King of Portugal and Algarves). The treaty of Tordesilhas of 1494 divided the discovered South American continent between Portugal and Spain and assigned to the rst a considerable part of modern Brazil (which in 1494 was still undiscovered)
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Overview Consumer behaviour is the process individuals or groups go through to select‚ purchase‚ use and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and desires. Unilever had decided to launch detergents in Brazil basically targeting the low-income consumers living in the NorthEast of Brazil. So the Head of Unilever’s Home Care‚ Robert Davidson appointed Laercio Cardoso for this project as he was from the same country which would be an advantage with respect to knowing
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I. EXECUTIVE SUMMARY II. COMPANY SITUATION III. WHY GO ABROAD? IV. INTERNAL COMPETITION STUDY STRATEGIC MARKETING ANALYSIS SWOT OF POMME DE PAIN SWOT OF MAISON KAYSERS PESTEL ANALYSIS SWOT OF THE BAKERS SWOT OF GUERIN PORTER’S 5 FORCES INDUSTRY LIFE CYCLE V. MARKETING STRATEGY ENTERING THE MARKET EXPORT STRATEGY ENTRY MODE DISTRIBUTION CHANEL LOGISTICS LEGAL REGULATORY ISSUES HISTORY Coming from a long line of farmers‚ Charlemagne Mayot
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2014/8/17 Global Perspective Day 4 Report Atsushi Ito‚ G587159 Brazil: Embracing Globalization? Analyze and evaluate Brazil’s development strategy and economic performance. The success of the import substitution strategy and its pain. Originally‚ the Brazilian economy was deeply depended on primary commodities exports which had followed the industrial structure in the colonial era‚ until hitting the crisis of sluggish exports due to the Great Depression in 1930. E.g. in 1920s
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Flag_of_Germany_and_Brazil_(diagonal) Introduction German immigration into Brazil has played an integral role in shaping Brazilian culture and has facilitated a cultural role that has culminated in numerous cultural exchanges between the two countries. Brazil’s German population is most concentrated in the South region of Brazil and immigration began in the 1820s. When the German immigrants first started coming over to Brazil‚ the South was most appealing to them due to the climate in the area. The
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a trademark of Brazil despite the fact that since the year of 1891 the country was constitutionally declared a secular nation. With a population of more than 209 million‚ Brazil is mostly catholic (65%)‚ and while Protestants (23%) have eased their way into being socially tolerated and accepted through the years every other religion is quite often rejected and frowned upon. This rejection makes it difficult for other religions to grow‚ but certainly not impossible. Currently‚ Brazil has nearly 1.5
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Case study: Business Process Reengineering General Motors Corporation “General Motors is one of three leading automotive manufacturing companies in the United States. Based in Michigan in 1903 by Henry ford and grew to reach revenue of $150 billion and more than 370‚000 employees by 1996. In the 1970’s‚ the automobile market for the major auto makers - General Motors (GM)‚ Ford‚ and Chrysler- was crunched by competition from foreign manufactures such as Toyota and Honda. In 1999‚ Ford acquired
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