"General motors customer relationship management" Essays and Research Papers

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    GHANA INSTITUTE OF MANAGEMENT & PUBLIC ADMINISTRATION (GIMPA) SEPTEMBER 2012 YEAR GROUP- EVENING MBA MARKETING OPTION COURSE TITLE: SUPPLY CHAIN MANAGEMENT NAME: KUMAH SUE EYRAM STUDENT ID: 213004003 MID SEMESTER CASE ANALYSIS – JOSE IGNACIO LOPEZ DE ANRIORTUA DUE DATE: 4TH DECEMBER‚ 2014 OVERVIEW “Modern manufacturers work with a wide range of suppliers‚ and supply chains are becoming increasingly complicated. The growing need to cut prices for the consumer means margins are being

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    OVERVIEW AND ANALYSIS OF GENERAL MOTORS "General Motors has no bad years‚ only good years and better years" (Sloan‚ 1972). This mantra established in 1950 by former GM president Harlow H. Curtice may have been true at one point‚ but is called into question today by many‚ including Wall Street. By many standards‚ General Motors is an extremely successful company‚ though an analysis of the corporation today uncovers many troubling issues. GM is and has been the world ’s leader in automotive

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    REPORT ON E-PROCUREMENT Case on General Motors • What business is the organization in? General Motors‚ as a representative U.S.–based automobile manufacturer‚ has several characteristics that make it a perfect fit for e-procurement and a great example of how e-procurement is reshaping U.S. Manufacturing. First‚ GM is the major part of a large supply chain. The scope of this supply chain and the role of GM in it is reflected in its annual $63 billion procurement expense. The cost

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    When I read the General Motors Misled Grieving Families on a Lethal Flaw‚ an overwhelming sadness fell upon me. I was sad that 26 families had to bury family members die to faulty equipment in the Chevrolet Cobalts. The key ethical issue is that General Motors knew that the black boxes in the Cobalts confirmed the potential fatal defect existing in hundreds of thousands of cars (Stout et al.‚ 2014). Another ethical issue was the fact that GM would tell the families of the victims that they had no

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    understanding of large scale organizational change. The different changes implemented by General Motors company in an attempt to cope with the economical crisis of 2008 is a perfect example of this concept. This paper details each change undertaken by the organization by highlighting the different pressures identifying the problems the organization met and ultimately detailing the solutions that General Motors implemented. For this purpose‚ different tools and sources from the literature will be used

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    Customer relationship

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    crucial to enhance customer service is proper training. It will not only add value to the company and individuals but it can strongly inspire and eventually leads to greater success. Some of the advantages include‚ customer satisfaction‚ business efficiencies‚ employee improvement and public recommendations. Good customer service will promote loyal customers. This is where good training leads to customer advocacy that in return plays a huge role. Loyalty comes from the customer satisfaction. It is

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    General Motors Revonda McGaha Wilmington University General Motors Company‚ known as GM‚ was founded in 1908 in Flint‚ Michigan by William C. Durant and Charles Stewart Mott. The present chairman and CEO is Daniel Akerson. Akerson joined GM ’s board in 2009 as the company went through a bankruptcy reorganization. He became CEO Sept. 1‚ 2010‚ and led GM ’s 2010 return to the stock market — at the time the largest initial public offering in U.S. history (Detroit Free Press‚ 2013). The

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    Synopsis: General Motors (hereafter GM) Company‚ one of the world’s largest automakers‚ traces its roots back to 1908 and its annual revenue in 2000 of $185 billion. The company sells 8 million vehicles per years‚ 3.2 million of which are produced and market outside of its North America. GM caught 27 percent share of the North America and 9 percent share of the market in the rest of the world as well as GM captured 12 percent share in the Western Europe in 2000 which is second only to that of ford

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    Recommendation Report: General Motors Written For: General Motors Table of Contents Executive Summary.............................................................................................................................3 Introduction………....................................................................................................................……..4 Strengths............................................................................. ............................

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    General Motors Case Study

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    Topic: Evolution of a fortune 500 company & link the concept covered in theme 1 & 2 with the management evolution of the selected company Fortune 500 Rank 15 - General Motors “A car for every purse and purpose" – Alfred P Sloan Jr‚ Former President & CEO General Motors. General Motors‚ one of the world’s largest automakers‚ traces its roots back to 1908. With its global headquarters in Detroit‚ GM employs 205‚000 people in every major region of the world and does business in some 157

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