HKU395 ZHIGANG TAO SHANGHAI GENERAL MOTORS: THE RISE OF A LATE-COMER In February 1998‚ the Asian Wall Street Journal‚ sceptical at General Motor’s (GM) investment in China‚ ran a front-page story with the headline‚ “GM bets big on a market littered with casualties.”1 Seven years later‚ in January 2005‚ GM featured once again in the same paper‚ only this time‚ the headline was more positive “GM vehicle sales in China rose 27% in 2004”.2 While Shanghai Volkswagen (SVW) maintained its leadership
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General Motors Analysis I. Executive Summary II. Company Overview and History III. Analysis of External Environment a. Analysis of the General Environment b. Analysis of the Competitive Environment i. Dominant Economic Characteristics of the Industry Environment 1. Market size and growth rate 2. Number and sizes of competitors 3. Stage in the industry life cycle ii. Strategic Group Analysis
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General Motors Corporation S B Davenport University I often wonder if in 1982 when R.E olds first converted his father’s naval and industrial engine factory into the Olds Motor Vehicle Company to build horseless carriages‚ did he know he was making way to for the largest full-line vehicle manufacturer and marketer (General Motors Corporation. 2011). The beginning of General Motors (GM) Corporation all begin from the minds of just a four innovative engineers and good businessman. When R.E.
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History of General Motors The Renaissance Center in Detroit‚ Michigan‚ is General Motors ’ world headquarters. General Motors Corporation‚ also known as GM or GMC‚ is the world ’s second largest car manufacturer based on annual sales. Founded in 1908‚ in Flint‚ Michigan‚ GM employs approximately 284‚000 people around the world. With global headquarters at the Renaissance Center in Detroit‚ Michigan‚ USA‚ GM manufactures its cars and trucks in 33 countries. Their European headquarters is based
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Background to HRM at General Motors Corporation General Motors Corporation (NYE: GM) is the leading American automaker in the world with its operations spanning in 157 countries. The car manufacturer was established in 1908 in Michigan and today it is headquartered in Detroit‚ the United States of America. Besides the domestic industry of the United States of America‚ General Motors manufactures cars and trucks in other 30 countries around the world. Among its brand products are Cadillac
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Internationalization of General Motors This paper examines the expansion of General Motors overseas in its various phases‚ as well as triggers for internationalization and the problems faced during the process. The paper also considers what benefits have been achieved through international growth‚ and how the company can be classified with regards to Bartlett and Ghosal’s 4 typologies. Finally‚ the paper discusses the concept of a “world car‚” meeting the demands of customers across the globe. General Motors
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EXECUTIVE SUMMARY General Motors is primarily engaged in automotive production and marketing and financing and insurance operations. GM designs‚ manufactures‚ and markets vehicles worldwide‚ have its largest operating presence in North America. The core competence of General Motors is innovation. This is the driving force behind its $190 above turnover. General Motors has been utilizing innovation in service ad technology to secure itself a dominant position in the automobile industry‚ since 1908
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General Motors and Outsourcing From 1996 to 2006‚ the information technology budget and agenda dollars were cut by over one million dollars (Bartholomew‚ 2007). Because of this major cut back‚ General Motors was forced to outsource many technology responsibilities companies in other countries. For the majority of the transition period‚ General Motors used EDS as a single outsource vendor. While this business relationship proved to be effective for General Motors and was able to stay within the
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carefully cultivated to satisfy as many customers as possible in select regions. As it emerged from bankruptcy and company reorganization in 2010‚ GM reorganized the content and structure of its brand portfolio. Some nameplates like Pontiac‚ Oldsmobile‚ Saturn‚ Hummer‚ and service brands like Goodwrench were discontinued. Others‚ like SAAB‚ were sold. Main brands: - Chevrolet - Cadillac - GMC - Buick A GLOBAL PERSPECTIVE Today‚ General Motors is the world’s largest automotive company
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South Korea‚ Malaysia and the Taiwan. This result shows that Hong Kong people tend to take short distance journey. c. Target Customers of Outbound Tourism As Hong Kong people love travelling and consider overseas holiday as part of lifestyle‚ there are wide range of customers for outbound tourism in the market. For long-distance travel (trips outside Asia)‚ the customers are mostly professionally employed
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