brand portfolio. Some nameplates like Pontiac‚ Oldsmobile‚ Saturn‚ Hummer‚ and service brands like Goodwrench were discontinued. Others‚ like SAAB‚ were sold. Main brands: - Chevrolet - Cadillac - GMC - Buick A GLOBAL PERSPECTIVE Today‚ General Motors is the world’s largest automotive company – with operations in more than 120 countries worldwide. In 2011 we sold 9.0 million vehicles. Our business is diversified across products and geographic markets. We meet the local sales and service needs
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South East University Name:- MD Monirul Islam ID:- 2012210005052 Sec:- B Batch:- 10th Submited to :- Zahid Anowar Subject:- Evaluate the company objectives for General Motors‚ The Home Depot‚ YUM! Brands‚ and Avon. Discuss whether or not the objectives are measurable and achievable. General Motors objectives: 1. Identify and implement ways to conserve on electrical usage and on gas usage. This goal is achievable. 2. Develop strong team work and effective leadership skills of staff through
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IDENTIFY WHAT YOU BELIEVE TO BE THE PAST DEFININF ELEMENTS OF THE GM CULTURE. One former GM employee said the company’s management’ CULTURE needs an almost immediate overhaul if GM is to start producing the vehicles it needs to revive sales and return to profitability. This statement indicates there are some things that are fundamentally wrong with GM. To start with‚ GM faced the consequences for what GOP warned every one about for the last 2 years in 2009 that how our auto industry consumes more
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Case Studies - BPR in Poland The first ever Business Process Reengineering (BPR) project in the formerly communist countries of eastern Europe was completed on October 28th‚ 1994 by Wizdom Polska‚ the Polish subsidiary company of Wizdom Systems‚ Inc. Wizdom has once again taken BPR to new frontiers‚ achieving unprecedented results in the massive task of Reengineering a company laden with the residuals of 50 years of central planning. The company‚ Stomil Sanok S.A.‚ is a manufacturer of rubber
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General Motor and Toyota Motor 1 Comparison and Contrast of General Motors and Toyota Motor Thomas Hong‚ Ph.D. The Impact of Technology on Organization University of Phoenix November 12‚ 2007 General Motor and Toyota Motor Introduction 2 This paper seeks to compare core and enabling technologies of two organizations in the automobile industry. General Motors Corporation experienced a crisis that recorded another operating loss of $7‚668 million during the fiscal year of 2006‚ while
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establishment of General Motors in Canada marked the beginning of a period of substantial economic development. The automotive industry is a tremendous contributor to the comprehensive level of economic growth experienced throughout the twentieth century. With the peak of industrialization finally realized‚ there existed opportunity for development and modernization of societies around the world. With this in mind‚ opportunity was present for the production of automobiles for use around the world
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Determining the Porter’s five-point theory on competitive structure is important for a company to survive the stock market competition. The project analysis is based on General Motor’s Company‚ which has seen ups and downs in its illustrious history. The establishment or entry into the automotive market wasn’t a difficult task for GM. The company’s financial situation was hit with severe competition from foreign rivals and its internal regional alliances. The other external factor that resulted in
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understanding of large scale organizational change. The different changes implemented by General Motors company in an attempt to cope with the economical crisis of 2008 is a perfect example of this concept. This paper details each change undertaken by the organization by highlighting the different pressures identifying the problems the organization met and ultimately detailing the solutions that General Motors implemented. For this purpose‚ different tools and sources from the literature will be used
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February 2014 GENERAL MOTORS MARKETING STRATEGY General Motors has many different brands and models that make up the companies portfolio. They use these brands as a tool to attract different target markets. General Motors will target middle-class consumers in the United States‚ Brazil‚ Europe‚ and China with it’s Chevrolet Brand. They will target older buyers with the Buick brand worldwide. The company will target wealthy buyers worldwide with its Cadillac brand. General motors will also target
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Recommendation Report: General Motors Written For: General Motors Table of Contents Executive Summary.............................................................................................................................3 Introduction………....................................................................................................................……..4 Strengths............................................................................. ............................
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