"General motors marketing strategy" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 5 of 50 - About 500 Essays
  • Best Essays

    general motors decline

    • 2151 Words
    • 9 Pages

    1. INTRODUCTION General Motors is a motor vehicle company in the United States that started manufacturing in 1915. The purpose of this report is to examine the decisions that were made within the company‚ in the lead up to their financial crisis in 1991. In the years preceding this downfall‚ the CEO Robert Smith made several decisions that contributed to the declining financial status of General Motors. Consequently‚ when Smith retired‚ the Black Swan Event of America’s recession left the next

    Premium Decision making

    • 2151 Words
    • 9 Pages
    Best Essays
  • Powerful Essays

    Hedging at General Motors

    • 3597 Words
    • 15 Pages

    Executive Summary Being one of the largest automakers in the world‚ General Motors (GM) undertakes its manufacturing operations in over 30 countries with vehicles being sold in over 200 countries. Through undertaking its international operations it also subjects itself to various types of foreign exchange exposures due to fluctuations in the values of currencies; to manage this problem it has adopted a passive hedging policy and aims to reduce the impact of foreign exchange exposures on the business

    Premium United States dollar Foreign exchange market Currency

    • 3597 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    General Motors Corporation

    • 1100 Words
    • 4 Pages

    General Motors Corporation S B Davenport University I often wonder if in 1982 when R.E olds first converted his father’s naval and industrial engine factory into the Olds Motor Vehicle Company to build horseless carriages‚ did he know he was making way to for the largest full-line vehicle manufacturer and marketer (General Motors Corporation. 2011). The beginning of General Motors (GM) Corporation all begin from the minds of just a four innovative engineers and good businessman. When R.E.

    Premium General Motors

    • 1100 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    design and implementation of an effective FX risk management In order to design an effective FX hedging strategy‚ it is With almost any business activity‚ performance necessary to know exactly what the strategy is intended measurement is essential to determine the effectiveness to accomplish. While this may appear to be self-evident‚ of a chosen strategy. If a company’s marketing department volatility experienced in the foreign exchange markets over the past the process of determining

    Premium Costs Management Project management

    • 2786 Words
    • 12 Pages
    Powerful Essays
  • Best Essays

    General Motors in China

    • 1719 Words
    • 7 Pages

    General Motors Company in China Huseyin Akbulut Southern New Hampshire University Abstract This paper aims to explore the cultural barriers that GM encounters while doing business in China especially in terms of language and Asian mind difference. As a matter of fact‚ we cannot examine all the cultural barriers due to the scope of the paper. On the other hand‚ some differences emerging from different thinking behavior between US and China are exemplified in the second part of the paper

    Premium General Motors Automotive industry

    • 1719 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    brand portfolio. Some nameplates like Pontiac‚ Oldsmobile‚ Saturn‚ Hummer‚ and service brands like Goodwrench were discontinued. Others‚ like SAAB‚ were sold. Main brands: - Chevrolet - Cadillac - GMC - Buick A GLOBAL PERSPECTIVE Today‚ General Motors is the world’s largest automotive company – with operations in more than 120 countries worldwide. In 2011 we sold 9.0 million vehicles. Our business is diversified across products and geographic markets. We meet the local sales and service needs

    Premium General Motors

    • 1202 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    General Motor culture

    • 3194 Words
    • 8 Pages

    IDENTIFY WHAT YOU BELIEVE TO BE THE PAST DEFININF ELEMENTS OF THE GM CULTURE. One former GM employee said the company’s management’ CULTURE needs an almost immediate overhaul if GM is to start producing the vehicles it needs to revive sales and return to profitability. This statement indicates there are some things that are fundamentally wrong with GM. To start with‚ GM faced the consequences for what GOP warned every one about for the last 2 years in 2009 that how our auto industry consumes more

    Premium General Motors Automotive industry

    • 3194 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    General Motors Objectives

    • 364 Words
    • 2 Pages

    South East University Name:- MD Monirul Islam ID:- 2012210005052 Sec:- B Batch:- 10th Submited to :- Zahid Anowar Subject:- Evaluate the company objectives for General Motors‚ The Home Depot‚ YUM! Brands‚ and Avon. Discuss whether or not the objectives are measurable and achievable. General Motors objectives: 1. Identify and implement ways to conserve on electrical usage and on gas usage. This goal is achievable. 2. Develop strong team work and effective leadership skills of staff through

    Premium The Home Depot Motivation

    • 364 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    BPR IN GENERAL MOTORS

    • 1186 Words
    • 5 Pages

    jump start the Polish economy soon after the fall of communism in 1989. Since its privatization‚ Stomil has attained phenomenal growth‚ increasing sales by an average of 25% a year through a very aggressive quality program coupled with a strong marketing push into western Europe and‚ as is typical in Poland‚ by utilizing an inexpensive‚ highly educated workforce. What most distinguishes Stomil from other companies in Poland that are struggling to meet the challenges of surviving the new free market

    Premium Business process reengineering Poland Process management

    • 1186 Words
    • 5 Pages
    Good Essays
  • Best Essays

    General Motors Value Chain

    • 3812 Words
    • 16 Pages

    INTRODUCTION According to GM.com (2009) General Motors Corp. (NYSE: GM)‚ is one of the world’s largest automakers which was founded in 1908‚ in Detroit USA. It manufactures cars and trucks in 34 countries. GM employs 252‚000 people in every major region of the world‚ and sells and services vehicles in some 140 countries. It sells cars and trucks globally under the following brands: Buick‚ Cadillac‚ Chevrolet‚ GMC‚ GM Daewoo‚ Holden‚ Hummer‚ Opel‚ Pontiac‚ Saab‚ Saturn‚ Vauxhall and Wuling. Its largest

    Premium Logistics

    • 3812 Words
    • 16 Pages
    Best Essays
Page 1 2 3 4 5 6 7 8 9 50