"General motors marketing strategy" Essays and Research Papers

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    Recommendation Report: General Motors Written For: General Motors Table of Contents Executive Summary.............................................................................................................................3 Introduction………....................................................................................................................……..4 Strengths............................................................................. ............................

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    General Motors with Lean Manufacturing An Introduction of GM Global Manufacturing System Operations Management Team Project Contributed by We Make A+ (sort by number): 유형근 - 2009 050 444 오슬기 - 2010 049 712 손무화 - 2010 054 149 주시건 - 2010 059 605 김학운 - 9125 620 120 Division of Business Administration‚ Hanyang Univ. ERICA Ansan‚ December 2012 Contents Part 1.Overview of General Motors 2 1.1 Why General Motors? 2 1.2 Introduction of General Motors 3 1.3 Basic Information

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    General Motors (GM) has a number of reasons for the failure of the company. The main issue that was the most efficient problem was the management inability to foresee and take dynamic action to change. Organizations change in better interest of the customers. Management has to be proactive when deciding on what changes requires active action. Failure to adapt to a positive change will lead the organization to an unsuccessful path. Therefore‚ if organizational performance changes negatively‚ the

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    understanding of large scale organizational change. The different changes implemented by General Motors company in an attempt to cope with the economical crisis of 2008 is a perfect example of this concept. This paper details each change undertaken by the organization by highlighting the different pressures identifying the problems the organization met and ultimately detailing the solutions that General Motors implemented. For this purpose‚ different tools and sources from the literature will be used

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    General Motors (GM) is one of the largest companies involved in the business of designing‚ building‚ selling and servicing automobiles and parts in the global market. Company owns several brands such as Chevrolet‚ Cadillac‚ Buick‚ Pontiac‚ GMC‚ Oldsmobile‚ Opel‚ Hummer‚ Saturn and Saab Founded by William “Billy” Durant in 1908‚ GM held only Buick Motor Company initially‚ but in a matter of few years acquired more than 20 companies including Oldsmobile‚ Cadillac‚ and Oakland‚ today known as Pontiac

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    General Motors ’ Strategic Analysis Automotive Industry The automobile industry is the industry involved in the design‚ development‚ manufacture‚ marketing‚ and also of motor vehicles. In 2007‚ more than million vehicles‚ including cars and commercial vehicles were produced. In 2007‚ a total of 71.9 million new automobiles were sold worldwide: 22.9 million in Europe‚ 21.4 million in Asia-Pacific‚ 19.4 million in USA and Canada‚ 4.4 million in Latin America‚ 2.4 million in the Middle East and

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    OVERVIEW AND ANALYSIS OF GENERAL MOTORS "General Motors has no bad years‚ only good years and better years" (Sloan‚ 1972). This mantra established in 1950 by former GM president Harlow H. Curtice may have been true at one point‚ but is called into question today by many‚ including Wall Street. By many standards‚ General Motors is an extremely successful company‚ though an analysis of the corporation today uncovers many troubling issues. GM is and has been the world ’s leader in automotive

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    International Operations North America GM World Headquarters in Detroit In North America‚ GM products focus primarily on its four core divisions – Chevrolet‚ Cadillac‚ Buick‚ and GMC. The White House characterized the GM restructuring as a shift toward a new leaner‚ greener GM‚ which will aim to break even with annual sales much lower than previously stated. President Obama declared that the restructuring "will mark the end of an old GM‚ and the beginning of a new GM; a new GM that can

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    General Motors Revonda McGaha Wilmington University General Motors Company‚ known as GM‚ was founded in 1908 in Flint‚ Michigan by William C. Durant and Charles Stewart Mott. The present chairman and CEO is Daniel Akerson. Akerson joined GM ’s board in 2009 as the company went through a bankruptcy reorganization. He became CEO Sept. 1‚ 2010‚ and led GM ’s 2010 return to the stock market — at the time the largest initial public offering in U.S. history (Detroit Free Press‚ 2013). The

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    Net Income Exposure 16 4.4Implication of result on hedging strategy 17 5. NEW GM’s COMPETITIVE EXPOSURE 18 5.1 Issue in measuring quantifying exposure using regression 19 5.2 GM’s Unit Sales Exposure (Worldwide) 19 5.3 GM’s Auto Revenue Exposure (Worldwide) 21 5.4 Moving to a net income like exposure 22 5.5 Hedging the resulting exposure 23 6. CONCLUSION 24 7. SOURCES USED for INFORMATION 24 1. INTRODUCTION General Motors is a large multinational enterprise with operations in more than

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