Vertical Integration as Organizational Ownership: The Fisher Body-General Motors Relationship Revisited BENJAMIN KLEIN University qfCalijbrnia‚ Los Angeles I have always considered my work with Armen Alchian and Robert Crawford (1978) on vertical integration to represent an extension of Coase ’s classic article on "The Nature of the Firm." By focusing on the "hold-up" potential that is created when firm-specific investments are made by transactors‚ or what we called the appropriation
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1) MTV has become the icon of cable stations across the country. Their success has been analyzed and reported for many years. MTV began as a venue for record companies to show music videos to advertise their artists. Today‚ the channel reaches over 70 million United States households. MTV was the first 24-hour‚ seven-day-a-week commercial channel‚ because the music videos were seen as advertisements that ranged from artists and record labels to clothing and attitudes. There are many reasons given
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Facts International Shoe Co. (D‚ appellant) was a Delaware corporation with its principle place of business in St. Louis‚ Missouri. It had no offices in the state of Washington and made no contracts for sale there. International Shoe did not keep merchandise in Washington and did not make deliveries of goods in intrastate commerce originating from the state. International Shoe employed 11-13 salesmen for three years who resided in Washington. Their commissions each year totaled more than $31‚000
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Papa John’s has been known for the quality and freshness of their ingredients. Papa John’s needs to drives home this added cost is the so worth that you are getting for. Our society has become a food industry that is flooded with frozen and processed foods. We cannot even pronounce half of the stuff in our food anymore. Additives have been added to our foods to save cost and we the customer have fell victim to this. Papa John’s needt to heavily promote to the customer the excellent quality of their
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1. What makes Metabical different from the other weight-loss products on the market? Medibical is the first FDA-approved prescription drug for the overweight segment (BMI 25-30). It is a low-dose formula that reduces stress on heart and liver functions. Metabical also contains a controlled-release feature that requires only one pill be taken per day which leads to better patient compliance. Participants experience dramatic weight loss with an average 26 pounds for BMI 28-30 and 15 pounds for BMI
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ANATOMY OF A FAILED ALLIANCE—GENERAL MOTORS AND DAEWOO In June 1984‚ General Motors and the Daewoo Group of Korea signed an agreement that called for each to invest $100 million in a South Korean-based 50/50 joint venture‚ Daewoo Motor Company‚ that would manufacture a subcompact car‚ the Pontiac LeMans‚ based on GM’s popular German-designed Opel-Kadett (Opel is a wholly owned German subsidiary of GM). Much of the day-to-day management of the alliance was to be placed in the hands of Daewoo
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Research Title “A research on failed marketing strategy of General Motors in India; and recommendation for successful strategy implementation”. Research Aim and objectives This research aims to find out the failure reason of General Motors Marketing strategy in India and recommend suitable strategy for successful implementation. Objectives To review the extant theoretical frame works and conceptual models related to Marketing strategies in developing countries. To investigate the failure
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Target Market Selection and Positioning Strategy Forever Fitness will enter into Brisbane’s already thriving fitness industry‚ a market that has been steadily growing as the population’s interest in keeping fit and healthy increases. However‚ while a vast majority are gyms and clubs with a wide audience‚ there is not much of a provision of establishments focusing on the needs of the elderly‚ as mentioned previously with Green Apple Wellness Centre in Bald Hills being the only registered elderly
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Target Market Paper in order to find the correct target market for the product. Another critical point of this essay will be to create and develop a marketing budget designed to ensure that Vitamin Water is advertised in a financial fashion that supports healthy product growth and sales and at the same time does not hurt the company financially. Once the target market and characteristics of the target market have been identified and analyzed‚ and a correct budget has been formulated for Coke’s
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In 1980‚ General Motors’ executives were faced with a dilemma regarding new plant construction in Detroit‚ Michigan. GM intended to close two of its aging facilities and rebuild new assembly plants at a different site location although still in the Detroit metro area. The only land site matching the construction specifications was a settlement called Poletown‚ Michigan. This township was home to more than 3‚500 residents‚ all of whom would have to be relocated if construction were approved. The
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