International Business Research; Vol. 5‚ No. 8; 2012 ISSN 1913-9004 E-ISSN 1913-9012 Published by Canadian Center of Science and Education The Effect of External Factors on Purchase Intention amongst Young Generation in Malaysia Abdolrazagh Madahi1 & Inda Sukati1 1 Faculty of Management and Human Resource Development‚ Universiti Technologi Malaysia (UTM)‚ Johor Bahru‚ Malaysia Correspondence: Abdolrazagh Madahi‚ Faculty of Management and Human Resource Development‚ Collage 15 (KTGB)‚ XA2‚ Room
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I N T R O D U C I T O N : E v e r y b u s i n e s s o r g a n i z a t i o n t h a t c o m e s i n t o c o n t a c t w i t h t h e c us t o m e r d e v e l o p s a p e r c e p t i o n i n t h e m i n d o f t h e c u s t o m e r . I n o r d e r t o g a i n m i n d s h a r e a l o n g w i t h t h e m a r k e t s h a r e the organizations often strive hard to understand what is known as their consumers behavior . In this segment we first identify the problem statement before proceeding
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company to identify the product category they need to focus more and devise better strategy on behalf of their clients and also provide better consultancy to their clients. The following project studies the purchasing pattern of consumers who make purchase using internet and also find which type of online promotion technique consumers get most influenced by and which product category as per their opinion is under marketed or needs to be promoted in a better manner on internet space. For the following
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gas generators are sold at markdown costs which makes the diesel fueled generator a more extravagant choice. At the same time ask yourself for what valid reason they are so shabby along these lines a lot of people more individuals are selecting to purchase the more costly diesel generator. Gas generators have ended up being an a great deal more costly option in the long haul. A diesel generator will outlive gas generator ten times over. 1. A diesel generator runs better on the off chance that it
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"Voice of the Customer" Dell implemented a Voice of the Customer or "end-to-end” flow of distribution‚ fully embracing the entire supply chain. Dell has aligned its supply chain people‚ processes and technology to meet customer needs at each step‚ but here is the critical point: Dell recognized those answers and capabilities were different for its different customer segments and hence the need to build multiple supply chains (e.g.‚ customer direct versus retail). Dell has over looked one major
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POST PURCHASE CONSONANCE-DISONANCE FACTORS FOR TIMES OF INDIA ABSTRACT: Times of India‚the largest selling English newspaper in India‚launched its Coimbatore edition on february 14th 2011. Though the initial launch was planned on 2010 ‚ the launch was delayed for some reasons. The delay has led the people to expect more from the paper. This survey was done to find out whether the Product has made its expectations post purchase. OBJECTIVE: • To understand the product & distribution issues pertaining
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|Track 1 – Brand Image and other factors in consumer purchase behaviour | |Mrs. M. Jaasmine Begum |Mrs. S .Firdouse Jahan | |M.F.C.‚ M.Phil.‚(M.B.A.) |M.Com‚ M.Phil.‚ M.B.A.‚ PGDCA‚ B.Ed.‚ (Phd) | |Assistant Professor |HOD
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Research Proposal Consumer Attitudes and Purchase Intentions in Relation to Organic Foods in Peninsula Malaysia Abstract The aim of this study is to find out the three (3) significant variables forming the positive attitude towards the buying the organic food in Peninsula Malaysia‚ which eventually lead to the ultimate intention in buying the organically-produced food. The different variables are focused on demographic characteristics on household income‚ product attributes and lastly the
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Doing Business in the Philippines | Philippine Social and Business Culture A Philippine Overview Fact file o o o o o o o Official name – Republic of the Philippines Population –97‚976‚603* (July 2006 est.) Official Languages – Filipino (based on Tagalog) and English Currency – Philippine peso (PHP) Capital city – Manila GDP – purchasing power parity $320.6 billion (2005 est.) GDP Per Capita – purchasing power parity $3‚300* (2005 est.) Overview The Philippines‚ an archipelago republic comprising
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The Louisiana Purchase posed several significant moral dilemmas for President Thomas Jefferson‚ among these were political reality and strict constructionism. When Jefferson got offered the Louisiana territory from Napoleon he knew it was a great opportunity for the United States. It would double up the size of the United States and he would the ability to use the Mississippi River. He understood by expanding the United States would be very significant for the United States. But Jefferson did not
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