Generation Y is known as the generation that was born in the 1980s and 1990s‚ although experts do not agree on when this era started. The people who create Generation Y are often the children of baby boomers and are therefore called echo boomers or Generation X. Most of them are in their late teens or twenties and totally different from other generations. The most significant difference between generations X and Y are that X kids are often thought of as the "lost" generation raised at a time when
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ADVERTISING TO GENERATION Y: Members of Generation Y : the demographic loosely defined as those born between 1980 on the early end and 2000 on the high end are truly the product of the turbulent times in which they were reared‚ and present a challenge for marketers who dare target this shrewd and‚ yes‚ narcissistic generation. You’ve heard that they don’t watch TV‚ and you’ve probably been told that they don’t read that much. Your research tells you that you can’t target them through MTV anymore
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overall casualness. Casualness? You may ask‚ it is an expression that the elder generation has a hard time understanding‚ yet it is vital for the Generation Y. The youth of today are not too fond of strict dress codes‚ they need an environment where they can express themselves through their clothes and an environment where it is okay to listen to that new hit song on your iPod. Is all this a problem? Has the generation Y gotten it all wrong? Maybe we just need to understand their way of thinking and
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Future Generation Growing up‚ I never realized how lucky I was to be blessed with having shelter‚ food and clothes to wear. I always took things for granted and always expected things to go my way and to receive everything that I wanted‚ instead of working hard towards my goal myself. Looking back‚ I was only doing what every typical child in our generation was doing. Our generation is considered the Generation Y‚ The Millennial‚ Generation Next‚ or Generation me. We are the generation of people
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believe that previous generation of Americans was completely different than the generation that lives now days. Ideology and interests have completely changed. For instance‚ we all know that previous generation cared a lot for peace in the world‚ human rights and equality of mankind. Martin Luther King‚ John. F. Kennedy and Malcolm X are people who fought for equality among people and most famous representatives of Generation X. But compared to the previous generation‚ my generation is completely different
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Generation X and Millennium Generation Travel through time is one of the most enigmatic‚ imaginative‚ and scientifically daring concepts that had occupied the minds of many people centuries ago and will continue into the future. Nonetheless‚ not employing any time-machine contraptions‚ modern archeologists and paleontologists are traveling back in time more than anybody else. They examine the rich iridium layer in Wyoming’s clay deposits and take exploratory tours back to early Cretaceous period
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GENERATION Y: The iGeneration The youth of today have been brought up in a digital era which has popularly been termed as the Generation Y. The phrase Generation Y first appeared in an August 1993 Ad Age editorial to describe teenagers of the day‚ which they defined as different from Generation X‚ and then aged 12 or younger as well as the teenagers of the upcoming ten years. In recent times‚ apprenticeships are becoming the most practiced training system for young people. The reason is simply
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Generation Y: The Past‚ the Present‚ the Future A generation has no defined time limit. There have been generations from as little as ten years’ time span all the way up to thirty years apart. “Every generation revolts against its fathers and makes friends with its grandfathers‚” the American writer Lewis Mumford once said. Kids have always gathered up at the feet of their grandparents to hear stories about war and the old technology. Yet when it comes to the stories of these children’s’
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| I) Introduction: In today’s world‚ Baby Boomers‚ Generation X and Generation Y are the three most common working generations. However‚ for the next few years‚ Generation Y will be the dominant group above them. By this reason‚ it has become more important to understand Generation Y’s employment motivations and attitudes for the employers. Generation Y (which is also called as millennials) includes the people who is born between the early 1980s and
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Getting to Know Generation Y February 18‚ 2011 Getting to Know Generation Y Who are they? Do you get them? You may have one or two living in your home or working with you at work. Society calls them Generation Y. They sometimes referred to as Millennial‚ Echo Boomers‚ Internet Generation‚ Igen and Net Generations. They were born between 1980’s and 2000. (Welcome to Generation Y) Generation Y‚ are the children of the Baby Boomers and Generation X parents. They are quite different from
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