Marketing Strategies in the Competition between Branded and Generic Antibiotics (A) Clamoxyl in 1996 02/2007-5057 This case was prepared by Pierre Chandon‚ Assistant Professor of Marketing at INSEAD‚ Olivier Kovarski‚ Professor of Marketing at ESC Normandie‚ Jacques Lendrevie‚ Professor of Marketing at HEC‚ Sarah Spargo‚ Research Associate at INSEAD‚ and Marc Vanhuele‚ Associate Professor of Marketing at HEC‚ as the basis for class discussion rather than to illustrate either effective
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* Identify the generic strategy adopted by a product or division of your firm and also a major competitor. Attempt to justify your answer by comparing with the industry average benchmarks (Price and Cost data). * Draw a value chain of your firm‚ mentioning key points of functional fit/ misfit with the above generic strategy. E.g. how will Operations /marketing support the identified strategy. Make recommendations for any change needed. ------------------------------------------------- 1a
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DSM-5 Diagnosis: 300.4 (F34.1) Persistent Depressive Disorder (Dysthymia)‚ with anxious distress‚ with intermittent major depressive episodes‚ without current episode‚ severe. Problem List: Lack of trust in others; suspiciousness Trouble forming meaningful bonds with others Frequent unwarranted self-criticism Feeling unworthy or love; unlikeable Isolation from others Rumination that makes it difficult to fall asleep Intrusive thoughts that disrupt daily activities Anxiety being around people
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codes. Do not edit them‚ but press F9 to update them. This red text is non-printing text Contents 2 List of Tables 2 List of Figures 2 List of Appendices 2 Summary 3 Chapter 1 Introduction 4 Notes on writing the report 4 Notes on using the template 4 Chapter 2 Apparatus and experimental procedure 6 ApParatus 6 Experimental Procedure 6 Chapter 3 Calculations and results 7 Chapter 4 Analysis and Discussion 8 Chapter 5 Conclusion 9 References 10 List of Tables Table 1.1 This is
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Introduction Porter’s generic strategies framework constitutes a major contribution to the development of the strategic management literature. Generic strategies were first presented in two books by Professor Michael Porter of the Harvard Business School (Porter‚ 1980‚ 1985). Porter (1980‚ 1985) suggested that some of the most basic choices faced by companies are essentially the scope of the markets that the company would serve and how the company would compete in the selected markets. Competitive
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coupled with free blood pressure check-up and full 20% discount in all branches 1949- THEGENERICSPHARMACY stemmed from its mother company 1959-the company began importing and wholesaling pharmaceutical products. 1989-the company decided to sell generic drugs primarily to government hospitals 2001- the company stepped up its distribution by opening its retail arm 2007‚ THEGENERICSPHARMACY tapped Francorp‚ the world leader in franchising‚ to engineer its franchise development and growth 2008- 150
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RAJESH BUSINESS INTELLIGENCE GENERIC EXTRACTION CHAPTER – 4 EXTRACTIONS It is mainly used for extracting the data form other Source Systems like R/3 etc. DataSource: Defines as extract structure and transfer structure from source system (like SAP R/3) and transfer structure from BW side. ES -> What data to be extracted from source system TS -> What data to be extracted from source system to BW. TS is a group of fields which indicated how the data is coming from the source system
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Chapter 1 Introduction 1.1 Background of the Study The Philippine’s economy has started to recover from the global economic recession of 2008-2009. High government spending to stimulate the economy has improved conditions temporarily but in turn has created a large budget gap. The Philippines has one of the highest drug prices in the world. Changes brought about by the controversial Cheaper Medicine Act have impacted the Philippines pharmaceutical market‚ whereby 200
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consumers are switching from name brand products to generics or house brands. What is a house brand or a generic product? A house brand‚ otherwise known as a store brand‚ is a proprietary brand of merchandise sold by one retailer and often bearing the name of the retailer. A house brand is usually sold at a lower price than the equivalent name brand product and can‚ sometimes‚ have packaging identical to that of the national brand. Whereas‚ a generic brand has no-proprietary name and can even be absence
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Project Proposal Template 1. Basic information 1.1 Peer-to-Peer Partnership number: given by the Program coordinator 1.2 Project title: 1.3 Area: □ Budget management reforms‚ e.g. performance-informed budgeting □ Human resource management reforms □ Reforms to improve service delivery □ Reforms to improve inter-governmental relations □ E-government □ Strengthening of custom and tax collection agencies 1.4 Partner(s) information and contact details:
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