selling in over 190 nations. It has been present in India since 1990 and is involved in business of manufacture & selling of foods & beverages. It has 3 divisions viz * Carbonated beverages division which sells leading CSD brands such as Pepsi ‚ Mirinda ‚ Mountain Dew ‚ Slice ‚ Nimbooz ‚ Twister. * Frito Lay India which sells leading food brands such as Frito Lay ‚ Uncle Chipps ‚ Cheetos ‚ Kurkure & Quaker Oats. * Tropicana beverages which sells the non-carbonated range of healthy
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PEPSI: REFRESH EVERYTHING CAMPAGIN By: Lorraine Reynolds March 12th 2015 GSCBC21: Effectve PR Professor Jonas LJUNGGREN PEPSI: REFRESH EVERYTHING CAMPAGIN The Pepsi Refresh Project (PRP) was a new campaign launched by Pepsi Co. It was a campaign where Pepsi asked consumers to come up with different ideas on how to improve aspects of their local communities based on four categories – arts‚ music‚ education and communities. There was also an extra Pepsi Challenge where they would post a question
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by Coca-Cola Ltd. in the local market and enjoys distinct position. Brand Positioning The brand positioning of the Coca Cola is very strong. Company focuses on the TOM. This top of the mind strategy leads the consumers to remember the product as well as position the product as number one. Positioning strategy is the real strength of the company because it contributed a lot in the success of the company. Quality Quality products are the major strength of the company if it sustained by the company
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industry has originated in 1772. Now these drinks spread all over the world and the millions of bottles is consumed every day. Now this business is a global one and the companies are facing high competition in this business and they are changing their strategies according to the situations. Pearl Beverages Pvt. Ltd. Takes a great care to maintain quality control of products in their factory. The bottles are visually examined for impurities continuously‚ as the bottles move out. Samples are checked
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Analysis of Pepsi Refresh Project PR campaign (R.O.P.E. Format) Case Study #1 Pepsi Refresh Project In today’s generation Y age so many Americans and world citizens use social media. Facebook‚ Twitter‚ online blogs and photo and video sharing sites like Youtube are being accessed by a wide variety of publics. It makes sense that to run a successful PR and marketing campaign these social media sites be used to promote and spread the missions and objectives of the campaign
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1. Why do companies like PEPSI need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi face when it tried to enter India during the 1980s? Companies like Pepsi need to be global for the following: * Expand Sales- Increase the market for their production by tapping potential new countries * Minimize Risks- Globalization and International trade also helps in minimizing risks. * To leverage on technology
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Candidate no: 045751 ‘NEW YORK (AdAge.com) -- Pepsi ’s Refresh Project‚ a first-of-its-kind experiment in social media’ "You ’re not going to fix this with a new logo or can or graphics‚ or ad campaign‚" he said. "This requires a major‚ comprehensive approach to the category and a refocusing to optimally capture the value of the brand at every beverage occasion‚ rather than have the discourse be ... how much volume can we pump out into the marketplace‚" said Mr. Laboy‚ PepsiCo Executive interview
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Financial Management: Coke vs. Pepsi BUS 508 – Business Enterprise June 11‚ 2011 Financial Management: Coke vs. Pepsi The purpose of this paper is to analysis companies Coke and Pepsi and determinate (a) which company is better able to pay current liabilities (debt)‚ (b) explain what profitability ratios can tell about a company’s performance and how that information would influence investing decisions‚ (c) discuss which financial ratios to utilized while examining the company’s most
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vision and strategy of the organization‚ improve internal and external communications‚ and monitor organization performance against strategic goals. (Source: Balancescorecard.org) Financial Perspective PepsiCo has enjoyed a long history of delivering strong financial growth for shareholders with USD 8 billion was returned to shareholder. (Source: PepsiCo Website) 19 brands generating more than USD 1 billion revenue Pepsi is positioned to win in the long term. (Source: Pepsi Annual Report
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CASE 13 Coke and Pepsi Learn to Compete in India THE BEVERAGE BATTLEFIELD In 2007‚ the President and CEO of Coca-Cola asserted that Coke has had a rather rough run in India; but now it seems to be getting its positioning right. Similarly‚ PepsiCo’s Asia chief asserted that India is the beverage battlefield for this decade and beyond. Even though the government had opened its doors wide to foreign companies‚ the experience of the world’s two giant soft drinks companies in India during the 1990s
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