1. Given Virgin Mobile’s target market (14 to 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan‚ be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.). I believe Virgin Mobile has two options. The first option is the obvious for their target market and any new
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the Atlantic Ocean was the dramatic setting of a fierce battle between the British and the Germans. At the time‚ most people thought that the Battle of the Atlantic may have decided World War II’s outcome. This battle was the deciding factor throughout the war. The battle of the Atlantic was a violent and destructive battle. Many people lost their lives fighting in this battle. New technology was one of the major factors in helping the allies win the long and crucial Battle of the Atlantic. The
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Generic Competitive Strategies A firm’s relative position within its industry determines whether a firm’s profitability is above or below the industry average. The fundamental basis of above average profitability in the long run is sustainable competitive advantage. Q: Definition of Generic Competitive Strategy-02 Basic approaches to strategic planning that can be adopted by any firm in any market or industry to improve its competitive performance. More precisely‚ generic strategies are approaches
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Department Profiles Virgin Australia is an incredibly diverse and multidimensional company that genuinely believes that its people are its greatest asset. So that you can make a self-assessment about whether or not your knowledge‚ skills‚ abilities and interests are a good match for our company we have provided a snapshot of the various business functions and some of the typical roles that form a part of each team. Sales The Sales division is focused on generating revenues through promotion‚ sales
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• The Porter Generic Strategy framework enables an organisation to check the logic of its current competitive strategy and if necessary- the organisation can look for a new strategy • COMPETITIVE ADVANTAGE- the ability for a company to add more value for its customers than its rivals (therefore hold a position of relative advantage)….. The key drivers of competitive advantage are cost leadership and differentiation product • COMPETITIVE STRATEGY- the means by which an organisation seeks to achieve
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There is nothing that will prevent Virgin from competing to an untapped market. Threat of Substitutes Weak o There are very few substitutes available that offer mobile and immediate communication. Alternative like pagers are outdated & this target market cannot afford sophisticated PDA service. Degree of Rivalry Strong o Competitors have brand recognition in the US and have the majority of the market share. Financial Analysis: Initially‚ Virgin may have no great profits since
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Atlantic Canada - located on the eastern edge of Canada‚ the first entry into the continent was by Europeans. - Its natural resources have been exploited for centuries‚ making it an ’old’ resource hinterland. - Its small and highly dispersed population offers only small markets and few manufacturing opportunities. Distance from the markets of Central Canada has curtailed its trade within Canada and thus dampened its economic development. For that reason‚ its natural resources are exported
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Virgin mega stores in Egypt Introduction:- Virgin is a huge mega store which has a lot of branches around all over the world. Virgin Megastore is a global leader in retail entertainment with over 14 stores throughout the Middle East. Since its establishment in the UAE in 2001‚ Virgin Megastore set an unbounded target of expanding its Middle East Territories as well as its product selection lines to fulfill to growing trends that are eminent for the region. A one-stop shop for all your entertainment
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Atlantic Corp – case study | | | | Question 1: Is the acquisition of Royal’s Linerboard mill and box plants a sound strategic move? Yes. Atlantic corporation intends to increase its linerboard capacity‚ as it is a net buyer of linerboard. This acquisition of Royal by Atlantic Corporation would be a horizontal integration‚ which occurs when both the firm being taken over and the firm taking over are in the same industry and in the same stage of production. The linerboard industry
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through manipulative pricing strategies leaving their clients unaware of the hidden fees‚ overly priced plans as well as potential competition which may offer a much better deal. Virgin Mobile became aware of this cellular anarchy and had to decide what pricing strategy would best attract their target niche and offer them unbeatable value so that competitors could not enter into the same market easily. Alternative 1 -Clone the Industry Prices The first pricing strategy Virgin mobile considered was to
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