Introduction With the foundation of Virgin Records in 1970‚ the first step was taken towards what is today Virgin Group‚ which in 2007 comprised 215 companies under its structure‚ in businesses as diverse as space travel‚ mobile telephony and fitness centers. Ever since the start‚ the image and culture of the Virgin Group have been so tightly linked to the personal image and personality of its founder‚ the high-profile entrepreneur and multimillionaire Sir Richard Branson‚ that it is
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situation of Virgin Atlantic Airways Virgin Atlantic Airways is a British airline owned by Richard Branson’s Virgin Group. In December 1999 the Virgin Group decided to sell 49% of the airlines company to Singapore Airlines‚ which means that Virgin still owns the majority consisting of 51%. In 2006 Virgin Atlantic carried 4.9 million passengers placing them in seventh place amongst UK airlines. One of the main rivals of Virgin is British Airways whom have been in bitter rivalry ever since Virgins inception
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VIRGIN’S GROUP CORPORATE STRATEGY DIVERSIFICATION 1. Introduction The Virgin Group is one of Britain’s biggest and successful empires in the 21st century. The company has successfully incorporated a great number of diverse industries under the Virgin brand. This includes travel‚ mobile‚ financial services‚ leisure‚ cosmetics‚ retail‚ and music businesses. Virgin has been able to dominate the British market and has therefore continued to rapidly expand into other regions such as the United
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LEADERSHIP & ORGANISATIONS COURSEWORK ASSIGNMENT TUTORIAL Leadership & Organisations 6BUS1001 – 0901 Semester A (2012-13) Case Study: ‘Virgin Atlantic and Ryanair’ Question: Using relevant leadership‚ management and motivation theory‚ compare and contrast the leadership styles of Richard Branson and Michael O’Leary. Critically discuss the state of affairs in the two organisations that are created or impacted by their leadership styles and behavior. Word Count: 1700 Your
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CURRENT ECONOMIC ANALYSIS OF VIRGIN ATLANTIC AIRLINES: Similarly‚ the economic issues in the industry are also mostly concerned with deregulation. The evolution of industry structure plays an important role in determining the robustness and stability of lower airfares in unregulated markets (2000). Deregulation also keeps airline fares so low as compared to that of other countries. The reason for this is because despite the failure of most entrants since deregulation‚ investors continue to create
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Virgin Active is one of the largest health club businesses in the world‚ with over 170 clubs and more than 900‚000 members spread across the UK‚ Italy‚ Spain‚ Portugal and South Africa. Virgin Active is currently developing sites across Australia. The Virgin Active club located at 138 Bourke St‚ Melbourne officially opened in May 2009. Virgin Active opened its first Australian club in French’s Forest‚ Sydney in December 2008. Virgin Active offers convenient class times as well as fast classes for
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real world. Virgin Atlantic is one of the successful business organizations are operating multi function services. Virgin Atlantic Airways is one of the leading airlines in Europe introduced by Virgin Group collection of branded companies in 1984. Virgin Atlantic is centralized with UK operating 30 destinations all over the world with the 40 Aircrafts in operation. It is also extending its operation via code shares flight with various airlines including Singapore Airlines‚ Virgin Blue‚ Continental
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Marketing Strategies in the Competition between Branded and Generic Antibiotics (A) Clamoxyl in 1996 02/2007-5057 This case was prepared by Pierre Chandon‚ Assistant Professor of Marketing at INSEAD‚ Olivier Kovarski‚ Professor of Marketing at ESC Normandie‚ Jacques Lendrevie‚ Professor of Marketing at HEC‚ Sarah Spargo‚ Research Associate at INSEAD‚ and Marc Vanhuele‚ Associate Professor of Marketing at HEC‚ as the basis for class discussion rather than to illustrate either effective
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Michael Porter’s Generic Strategies According to Porter‚ strategies allow organizations to gain competitive advantage from three different bases: cost leadership‚ differentiation and focus. Porter calls these bases as generic strategies. Cost leadership emphasizes producing standardized products at a very low per unit cost for consumers who are price sensitive. Differentiation is a strategy aimed at producing products and services considered unique industry wide and directed at customers who are
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Table of contents Introduction: 3 Competitive strategy of Virgin Atlantics: 3 Advantages: 6 Limitations: 8 Recommendations: 10 Constant analysis: 10 Hybrid strategy: 10 Competitive prices: 11 Value added services: 11 Conclusion: 12 Introduction: Today‚ competition in international markets has become severe and in order to sustain relevant position‚ organizations need to assume competitive strategies so that they can gain competitive advantages. (Rao‚ pp.185‚ 2011) The dynamic condition
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