"Generic strategies of unilever" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 8 of 50 - About 500 Essays
  • Good Essays

    Hindusatan Unilever

    • 2033 Words
    • 9 Pages

    Report Introduction and Overview Hindustan Unilever Hindustan Unilever is India’s largest FMCG (Fast Moving Consumer Goods) Company. It is working in India since 75 years. It has 35 brands with 20 distinct categories like soaps‚ detergents‚ skin care‚ toothpastes‚ tea and coffee‚ water purifiers‚ etc. It has around 16000 employees in the firm and its turnover was around ₹21‚736 crores in 2011-12. Unilever has 52% share holding in HUL. Some of its brands include Lifebuoy

    Premium Fast moving consumer goods Unilever

    • 2033 Words
    • 9 Pages
    Good Essays
  • Good Essays

    Unilever in Brazil

    • 684 Words
    • 3 Pages

    The goal of Unilever Brazil is to target the low income consumers‚ in order to gain market share among this segment they should develop an extension of Minerva brand with a small packaging and a cheaper formulation that maintains a good quality. The low income consumers are the most discerning consumers‚ and when spending from a limited budget they cannot afford to waste money on products they do not trust to be effective . This segment values price‚ effectiveness and fragrance‚ and wash manually

    Premium Marketing Soap Good

    • 684 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Sustainability and Unilever

    • 3675 Words
    • 15 Pages

    Report of the     Sustainable Living Plan Small Actions. Big Difference.             2             Content   The Unilever emporium ............................................................................ 4 Strategy .................................................................................................... 4 Analysis and critical evaluation ...........................................................

    Premium Sustainability Social responsibility Corporate social responsibility

    • 3675 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Dove Unilever

    • 1792 Words
    • 8 Pages

    structuring advice on products and services:   Dove shampoo Responding to new competitive conditions in its business environment‚ Unilever corporation has evolved into one of the foremost transnational companies and began to penetrate the home and personal market (Boone and Van Den Vosch‚ 1996; Maljers‚ 1992). With the marketing leverage and established brand name of Unilever‚ Dove became a success story shortly after its launch. The accomplishment of Dove has largely been built on Unilever’s ability

    Premium Hairdressing Hair care Marketing

    • 1792 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Pest on Unilever

    • 1000 Words
    • 4 Pages

    Pest Analysis On Unilever - December 2nd‚ 2010 ________________________________________ Unilever is an Anglo-Dutch multinational corporation that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam‚ The Netherlands and Unilever PLC in London‚ United Kingdom. This arrangement is similar to those of Reed Elsevier and Royal Dutch Shell prior to their unified

    Premium Technology Unilever Economics

    • 1000 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Marketing and Unilever

    • 995 Words
    • 4 Pages

    Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of Unilever Marketing Mix of SUNSILK Shampoo Segmentation‚ Targeting‚ Differentiation‚ and Positioning of SUNSILK Shampoo 9. Micro and Macro Environment of SUNSILK Shampoo 10.Competitors of SUNSILK Shampoo VISION STATEMENT UNILEVER Work to create a better future every day by inspiring people and develop new ways of doing business MISSION STATEMENT UNILEVER Their mission is “TO ADD VATILTIY

    Premium Marketing Unilever

    • 995 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    generic drugs

    • 757 Words
    • 4 Pages

    Jeevandhara Sanjeevani generic stores a big hit‚ benefit Rs.2 cr to patients A Raju Hyderabad Monday‚ February 18‚ 2013‚ 08:00 Hrs  [IST] The chain of Jeevandhara Sanjeevani Pharmacy generic drug stores launched with the support of the state government are yet to spread to all over the state. Yet‚ these generic stores have helped to save up to Rs.2 crore to the patients in the state so far. The Jeevandhara generic outlets have turned out to be a big hit among the poor patients and have been

    Premium Andhra Pradesh

    • 757 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Unilever Case

    • 284 Words
    • 2 Pages

    came up with a euro5 billion five-year growth strategy whose goal was an important improvement in the company’s performance. This plan was named Path to Growth’ Strategy (PGS). The activity meant wide-ranging restructuring of operations and businesses. This move received a mixed reaction from the analysts and observers‚ as many questioned the huge organization’s ability to carry out the divestment successfully. (ICMR‚ 2004) To accomplish the PGS Unilever focused on: • Change the present organizational

    Premium Management Cosmetics Investment

    • 284 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Unilever Csr

    • 611 Words
    • 3 Pages

    Unilever Bangladesh conducted their Corporate Social Responsibility activities as Lever Brothers Bangladesh in past. And they mainly focus their voluntary activities in three different segments. These are ‘Health-nutrition-hygiene’‚ ‘Education’ and ‘Women Empowerment’. They do some activities in climate change issues also. They said these activities as sustainability and responsible business practice. They conducted some movement about health care and launched ‘Lifeboy Friendship Hospital’

    Premium Health care Bangladesh Corporate social responsibility

    • 611 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Topic: Competitive Advantage‚ Competitive Strategy Case: #10 Samsung Electronics Samsung Electronics (Korean) faces the prospect of large-scale Chinese entry into its DRAM chip business. Before deciding how to respond it should establish the sources of its competitive advantage. Does the company have a distinct dual advantage of being both low-cost and differentiated? This case provides detailed cost and pricing estimates across all significant DRAM product generations and product architectures

    Premium Porter generic strategies Price Chinese language

    • 288 Words
    • 2 Pages
    Satisfactory Essays
Page 1 5 6 7 8 9 10 11 12 50