Sherman v. Marriott Hotel Services‚ Inc. Facts: The plaintiff‚ Marcus Sherman‚ (African American Male) checked into Marriott Hotel on or about March 5 through March 7‚ 2003. During the plaintiff’s stay his room key was demagnetized. Plaintiff went to the front desk and inquired with a white male Marriott employee for a new room key. Marriott has a lock-out policy requiring guests to provide proper identification in order to receive a new key. Policy states guests are to be escorted by security
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MRKT 5000 Online Course Deanna Duran Marriott: Getting Down to Business with the Business Travelers Case Summary: The Marriott Company was formed more than 50 years ago by J Willard and his wife‚ Alice Marriott. Since then‚ there are now over 3‚700 hotels in 75 countries worldwide. There has only been 2 CEOs for the company; J Willard‚ and now his son‚ Bill. In 1983‚ Courtyard at the Marriott was developed and proved to be a success. This research also uncovered other segments of the
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Employee Loyalty Yes Yes Yes Yes Sustained Competitive Advantage Strength and Sustainable Distinctive Competence Marriott has a few distinctive competencies that are the driving force in their company. Superior efficiency is evident in their personnel. Marriott has been named by Fortune Magazine as on of the "100 Best Companies to Work For" and one of the "Top 50 Companies for Minorities" (Marriott is‚ 2004). They are also very concerned with minimizing employee turnover because of the high costs associated
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solve employees¡¯ numerous personal issues. 4.Extremely high turnover among the company¡¯s lower-wage employees. Importance 1.Managers spend a lot of time on solving employees¡¯ personal issues. They could have more time to focus on the company¡¯s strategy if the issue is solved. 2.The company is in the service industry. High standard service is the company¡¯s competitive advantages. More than three-quarters of the company¡¯s employees are hourly employees. They provide the service to customers
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Marriott Corporation: Questions for HBS case “Marriott Corporation: The cost of capital” 1) Are the four components of Marriott’s financial strategy consistent with its growth objective? In my opinion‚ the four components of Marriott’s financial strategy are consistent with its growth objective. As we find in the case‚ the four components of Marriott’s financial strategy: Manage rather than own hotel assets‚ Invest in projects that increase shareholder value‚ Optimize the use of debt
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Marriot Case Marriot use the Weighted Average Cost of Capital to estimate the cost of capital for the corporation as a whole and for each division‚ and the hurdle rate is updated annually.(WACC = (1-Tc) * (D/A) * R[D] + (E/A) * R[E]) Marriot’s Tax Bracket = 175.9/398.9 = 44% Division’s asset weight to the corporation: Lodging = 2777.4/4582.7 = 0.59 Contract = 1237.7/4582.7 = 0.28 Restaurant = 567.6/4582.7 = 0.13 Risk free rate is 30 years T-Bond = 8.95% (Lodging use long-term debt)
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Case questions • What is the cost of capital for Marriott’s as a whole at the prevailing capital structure vs. at the target capital structure. ➢ Be prepared to defend your specific assumptions about the various inputs adopted into equations. For example‚ the team is expected to suggest the proposed market risk premium. ➢ WACC should be estimated for the overall firm ▪ CAPM – equity beta vs. asset beta - see Section F • Compute a separate cost of capital
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Leadership and Team Building Generic Benchmarking Jacob Ortiz Leadership and communication – Circuit City Jacob Ortiz There are many reasons why an effective team leader is valuable to a company. Many concepts can be found in the reading The Strategic Project Leader‚ by Kathleen Hass. When brainstorming over what criteria makes an effective team leader‚ the team can find ways in which the current Harrison-Keyes scenario lacks leaders who contain leadership skills to implement their
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Steps need to be followed to strategise printing business:- • Planning for a brighter future starts with analyzing inner strengths‚ weaknesses‚ opportunities and threats. Internal evaluation coupled with an environmental scan of the competitive landscape. • Differentiate your firm - It’s all about creating a unique value proposition. Start with your SWOT analysis. Everything is fair game (e.g. technology‚ experience‚ certifications‚ commendations‚ price‚ value‚ etc.). •
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fact‚ as Marriott locates in the US and Canada about 80% of its owned or managed properties‚ Starwood has there a comparatively lower percentage‚ around 60%‚ and instead claims a stronger international presence that returns around 35% of its total room revenues. This difference has been seen as one of the reasons for Marriott to buy Starwood‚ as we are going to explain later. The data on brands divided by business segment confirm also that Starwood proves quite weak compared to Marriott in the limited
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