Jiaxin Wang Branding Strategy Professor: Grace Zimmerman Case: Eastman Kodak Kodak as a brand had a Unit market share of 70% in a market of 670 million film rolls produced annually. I assume that Kodak Ektar accounted for 30% of the 70%‚ which equals to 21% of the whole market share‚ also equals to 140.7 million sales. The revenue can be calculated by multiplying this sales number by retail price‚ which is $600.79 million. Given the gross margin of 70%‚ the cost of each roll‚ $1.28‚ can be
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Kodak and Fujifilm Management Concepts Professor Nekia Hackworth Ife Morrison 5/8/2014 In 1879 George Eastman traveled to London to obtain a patent on his plate coating machine. The patent was granted a year later. Once the patent was granted Mr. Eastman got an investor at the name of Henry A. Strong. Soon after‚ Henry Strong and Mr. Eastman decided to go into business together. They created a company called Eastman Dry Plate Company. At that time Mr. Eastman quit his job
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PROBLEM STATEMENT Kodak is the photo film market leader since 1994 but the company is loosing share‚ in the past five years in United States has decrease from 76% to 70%‚ the main reason is the growing share of brands with lower prices. In January of 1994 Kodak is analyzing if launching a lower price product is the best alternative to stop loosing share. DIAGNOSIS As said before Kodak is loosing market share and looks like if the company doesn’t do something the tendency is going to be the same
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Kodak: The reason for bankruptcy Table of Contents 1. Introduction 2. Kodak Company Overview 2.1 Descriptive 2.2 An Analysis of Kodak’s Strategic Strengths 3. Photographic Industry 3.1 Description of the photographic industry 3.2 Analysis Using Porter’s Five Competitive Forces Model Rivalry: high pressure Bargaining power of buyers: median to high pressure Bargaining power of suppliers: low pressure Threats of substitutes: high pressure Threats of new entrants: low pressure 4. Kodak’s
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Kodak and the Digital Revolution GMAN 509 Strategic Management of Technological Innovation Summary In 1976 Kodak controlled 90% of the film market and 85% of camera sales in the United States. By 1992 the share of film market decreased by 5%. In 1991 they launched the first professional digital camera. In 1998 they spent $1.2 billion to two joint ventures with the Chinese government and by 1999 became number two in digital cameras in the United States with a 27% market share. In 2001 it launched
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date? Kodak was aware of the opportunities in the digital market as early as 1980s and allocated resources into the digital business‚ but the inconsistency of leadership strategies and resistance at the management level made it difficult to embrace opportunities in the digital market and stood out amid rigorous competitions. Kodak spent massive amount of research into exploring digital technologies since 1983‚ after Sony launched the first digital camera. The inconsistency of strategies under each
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Bullet Point Summary of Kodak and the Digital Revolution (A) Case Study Critical Issues surrounding Kodak include the following: Kodak’s business was based on the famous ‘razor-blade’ model where they would sell cameras cheaply and make huge profit margins on the consumables‚ the films. This model so deeply rooted in Kodak’s company culture that it didn’t see itself as something else than a film-making company‚ Kodak was still in the film business and not in the imaging business. Kodak’s critical
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case six Eastman Kodak: Meeting the Digital Challenge Robert M. Grant January 2004 marked the beginning of Dan Carp’s fifth year as Eastman Kodak Inc.’s chief executive officer. By late February‚ it was looking as though 2004 would also be his most challenging. The year had begun with Kodak’s dissident shareholders becoming louder and bolder. The critical issue was Kodak’s digital imaging strategy that Carp had presented to investors in September 2003. The strategy called for a rapid acceleration
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CASE: Kodak Business Imaging Systems Divisions By Problem How does a multinational corporation choose between various manufacturing sites for its products? Kodak’s business Imaging Systems Division designed‚ manufactured‚ marketed and sold microfilm readers and printers. More than 50% of reader/printer businesses were outside the U.S. Kodak’s readers and printers were manufactured in two plants; Rochester‚ NY and Manus‚ Brazil. The Rochester plant served the world market except Brazil. The
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KODAK VS. FUJI: THE BATTLE FOR GLOBAL MARKET SHARE by Thomas C. Finnerty Thomas C. Finnerty is a doctoral candidate in the Doctoral of Professional Studies Program‚ Lubin School of Business‚ Pace University‚ New York. This case was written under the supervision of Warren J. Keegan‚ Professor of International Business and Marketing and Director of the Institute for Global Business Strategy‚ Lubin School of Business‚ Pace University‚ New York‚ as a basis for class discussion rather than to illustrate
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