Background Information: The case is about the dilemma of a product manager of a pharmaceutical company‚ regarding the name of a new product that has failed to capture the market as expected. The case talks about brand extension of an existing brand which has a strong customer base in the field of neurology. It is named after the core brand so that it could enjoy a good brand recall. After completing the market research‚ the teaser campaign is started to attract the target segment i.e. gynecologists
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How‚ according to Kulik‚ do Brazilian travestís think about gender and sexuality? In Travestí‚ Don Kulick explores the lives of several different Brazilian transgendered prostitutes and gathers their views on sex‚ gender‚ and culture. These transgendered prostitutes‚ referred to as travestís‚ are typically males who place heavy emphasis on their physical appearance by adopting female names‚ clothing styles‚ hairstyles‚ cosmetic practices‚ and linguistic pronouns. They also ingest either female hormones
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acquisitions of smaller companies that made proprietary medicines. In 1931‚ AHP purchased John Wyeth & Brother‚ Inc. from Harvard University. Another important acquisition was that of Canada’s Ayerst Laboratories in 1943. Ayerst was a large pharmaceutical company that had introduced Premarin‚ the world’s first conjugated estrogen product‚ and now the most widely prescribed product in the United States (ahp.com). In March of 1982‚ Sherwood Medical was acquired‚ enabling AHP to capture a share of
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Quality Management on Domestic and Global Competition In Pakistan‚ Sanofi-Aventis and GlaxoSmithKline are pharmaceutical companies that market popular products and carry very similar medications. Companies like these have the mission and responsibility of providing medicines and vaccinations to better people’s live in different countries and communities. One of the largest and leading pharmaceutical companies in Pakistan is the Sanofi-Aventis Pakistan Limited. The chains put most of their focus on
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Situational Analysis: Cambridge Sciences Pharmaceuticals (CSP) is a global pharmaceutical company with over $25 billion in global sales. It has extensive experience bringing drugs to market including its most profitable drug‚ Zimistat. Metabical‚ is CSP’s new weight loss drug that is being brought to market by CSP and is targeted to individuals categorized as overweight (BMIs 25-30). Metabical is the culmination of 10 years and $400 million dollars in R&D and is uniquely positioned as the only
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This paper is going to critically evaluate the risks which associate with many aspects that a business will have to cope with when expanding into an international market. In more detail‚ this case is about a pharmaceutical company‚ from the UK‚ which desires to develop its production in India. The paper is structured into four main parts which demonstrate risks in cross-cultural‚ political‚ financial and commercial presence. Finally‚ a conclusion and recommendation will be drawn upon exploring and
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------------------------------------------------- BRAZIL-AVIATION INDUSTRY Team 3 Executive Summary: This report was commissioned to analyze the growing Brazilian aviation industry. The factors that support the growth of the aviation market are studied in brief. Globalization involved in the aviation industry and the government policies for foreign partner involvement are discussed. Embraer is the biggest player in the Brazilian aviation industry‚ the functioning of the company is analyzed. The role of
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Austen Pharmaceuticals Email Heather Hughey July 17‚ 2013 XMGT-216 Instructor Rebecca Montano To: AustenPharmaceuticalsDivsionManager@Austenpharmaceuticals.net From: HeatherHugheyDivisionManager@Austenpharmaceuticals.net Subject: My plan to decrease Payroll As we both know we have just hired more employees that are minorities and female to correct the lack of diversity in the work place here at Austen Pharmaceuticals. I also understand the budget cuts we have to make to keep the company
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Indian Aviation Industry Aviation is the design‚ development‚ production‚ operation‚ and use of aircraft‚ especially heavier-than-air aircraft. Aviation is derived from avi‚ the Latin word for bird. Aviation industry can be segmented into two i.e. Civil Aviation‚ Military Aviation Civil aviation is one of two major categories of flying‚ representing all non-military aviation‚ both private and commercial. Civil aviation includes two major categories: Scheduled air transport‚ including
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The "Pharmaceutical Excipients Market [By Products (Carbohydrates‚ Oleochemicals‚ Petrochemicals‚ Polymers‚ Microcrystalline Cellulose‚ Sugar‚ Calcium carbonate)‚ By Functionality (Fillers‚ Binders‚ Lubricants‚ Preservatives)] – Global Forecast to 2018 " analyzes and studies the major market drivers‚ restraints‚ and opportunities in North America‚ Europe‚ Asia-Pacific‚ and the Rest of the World. Browse 112 market data tables with 48 figures spread through 315 pages and in-depth TOC on "Pharmaceutical
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