| | | Table of Contents Business Case Study: Sakae Sushi 2 I. Executive Summary 2 II. Overview of the Industry 2 III. Description of Company 3 1. Market / Product Positioning 4 2. Pricing 6 3. Customers 7 4. Market Size and Trends 7 5. Competition 8 6. Estimated Sales 9 IV. Sales Strategy 10 1. Methods of Sales 10 2. Advertising and Promotion 11 V. Business Development Status 12 1. Production Process 12 2. Cost of Development 13 3. Labour Requirements 14 4. Expenses
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BU2005 Entrepreneurship Sakae Sushi Business Plan By: Lu Mi (12668064) Zhou Ke Jun (12618536) Aditya Nandal (1266) Mayank Bhardwaj (12669440) mayank.bhardwaj@my.jcu.edu.au Executive Summary This report provides an analysis and evaluation of the current and prospective marketing‚ sales strategy
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Food Influence: How Sushi came to Southern California Nowadays‚ Sushi is becoming a popular fast food which is available almost anywhere in the U.S. For example‚ it is available at the mall‚ at the airport terminal‚ and even at the local supermarket such Superior…..etc. A spicy tuna roll‚ and a California roll is as easy to come by as a hot dog or hamburger‚ or many other fast foods in America. However‚ it is not always this way in the past‚ Sushi is remarkably a fast growing fast food‚ and it is
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How Does Sushi Reflect Japanese Culture? Japanese people show great pride in their heritage and they use their food as a form of expression in order to show their cultural heritage. The Japanese focus on the small things in their cuisine that helps make such a large impact in the quality of the food. The country takes pride in their food and uses it for various symbolic reasons. Sushi and pride both have a large correlation in Japanese culture. Their attention to detail is also used as an advantage
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UNIVERSITY OF TAMPA KELP Sushi Joint: Crisis Management Owner is arrested‚ joint is closed! MKT500‚ Section N‚ Spring 2014 5/1/2014 The professor reserves the right to retain and publish students’ work for pedagogical purposes‚ and student hereby acknowledges this right and waives any rights to the work. Carley Donovan Pavneet Kohli Stephen Reyes Magdalena Simic Table of Contents Author’s Notes 3 1 Abstract 5 2 Objectives 5 3 Process 5 4 Relevant Theory
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• Based on Lee (2013)‚ the employees of Sushi Zanmai need to be trained in a very discipline and good ways to serve customers. Employees need to have an ability of able to recognize returning customers and connect with their personal basis in order to make them feel like a valued customer. Sushi Zanmai also treats its employees as a family. However‚ there is no obvious evidence that it has any online engagement with its employees. BenefitsPro (2013) stated that new media such as Facebook‚ Twitter
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100 Yen Sushi House (Case 4.1) 2. What features of the 100 Yen Sushi House service delivery system differentiate it from the competition‚ and what competitive advantages do they offer? A. Customers need not to wait for sushi they want. All kinds of sushi are on the conveyer belt. So the customers’ work is just picking what they want. i. Customer and Employee need not to move a lot. B. Like ‘Self-service’‚ serving cost is reduced. Even though there is any demand fluctuation‚ there would
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School of Business Management Go Global Challenge - Sakae Sushi in Malaysia Background information of the selected foreign market – Information provided to students for the purpose of academic works in relation to the Go Global Challenge. Since inception in 1996‚ Sakae Holdings Ltd. has developed and grew an outstanding portfolio of brands. Sakae Sushi – the flagship brand of the Group‚ is the first name that will come to mind when Japanese food is mentioned. The brand and the organisation
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CASECh004.doc CHAPTER 4 NEW SERVICE DEvelopment CASECh004.doc James A. Fitzsimmons and Mona J. Fitzsimmons‚ New Service Development: Creating Memorable Experiences‚ Editors‚ Sage Publications‚ 2000 A contributed volume that has chapters from leading service researchers covering topics in three areas: service innovation‚ service process design‚ and service process implementation. Leonard A. Schlesinger and James L. Heskett‚ "The Service-Driven Service Company‚" Harvard Business
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Final Year Project – Research Report Fok Green Sushi house Restaurant’s How to improvement and development the profit Group 1 25909F/4 Group member Ng Ying Kin (111803014) So Ming Wong (091331576) Yau Pak Hei (11862630) Chan Chun Yin (064803165) Project Supervisor Mr Chan Presented to The Department of Business Administration Higher Diploma in BUSINESS ADMINISTRATION 2012-2013 Content 1. Abstract 2. Background of Fok Green Sushi House - Service Provided - Positioning -
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