UNIVERSITI MALAYSIA SARAWAK Assignment EBA 6423 Strategic Marketing Individual Assignment Case 1: Price the Product Name: Martina ak Minggat Matrix no: 12030020 Prepared for: Prof Dr Ernest Cyril De Run CASE STUDY 1: Which option would you choose‚ and why? 1. No. Pricing the entire menu at $1.29 would make things simple for the company and consumers‚ as well as offering the most potential profit per item. However‚ the challenge would be to convince consumers that the $1
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Are the world’s pharmaceutical companies heroes or villains? Pharmaceutical companies affect individuals all over the world a various amount. It could be like many of the 300 million people who live in America whose lives are greatly affected by pharmaceutical companies week in week out. Or it could be like some of the rest of the world’s population whose only interaction with pharmaceutical companies is when they buy the drugs over the counter. There are countless debates going on about whether
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and their competitive organizations set the prices for their industry. “Because of their “fewness‚” oligopolies have considerable control over their prices‚ but each must consider the possible reaction of rivals to its own pricing‚ output‚ and advertising decisions” (Brue et al‚ 2009). The two main competitors for the McDonald’s corporation are Burger King and Wendy’s. The pricing summaries for all three organizations are very similar. With prices fairly consistent‚ how are companies competing
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A Problem with Price A Problem of Price This vignette is characteristic of what happens when buyers are asleep at the wheel. Sue Jones is a newly promoted buyer that is paying close attention to details of her new job. Sue finds that the companies that have bided in this process are all within about $50 of one another. The strange thing about thus is not the fact that the bids are so close but that the winning bid is not low enough. How does she get her cost down even lower? Sue should focus
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Pharmaceutical Society of Great Britain v Boots Cash Chemists (Southern) Ltd [1953] 2 WLR427 is a well-known English contract law judgment on the nature of an offer. The Court held that the exhibition of a product in a store with a price attached is not adequate to be considered an offer‚ although relatively is an invitation to treat. Boots Cash Chemists had presently employed a new technique for its customers to purchase certain medicines. They would let shoppers single out drugs off the shelves
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a year and decided to pursue more secular activities. He began his career in the Philippine pharmaceutical industry as a salesman in Central Luzon region. With his earnings‚ he married Elizabeth Reyes‚ a nurse and a certified public accountant and they have been blessed with 5 children. After 5 years of combing the Central Luzon region‚ in 1978‚ David established a company called Generoso Pharmaceuticals and Chemicals (GPC) with Elizabeth and a business associate Mr. Rafael Buenaventura‚ the team
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In this tutorial session‚ we practiced on classifying quality costs. What we were going to do was that classify fourteen different costs in to three quality costs which were price of conformance(POCs)‚ price of non-conformance(PONCs) and normal business(NBs). When we looked at PONCs‚ we should be careful of some key words like “loss of use” in question 5‚ “re-work” in question 6‚ “error” in question 11 etc which means failure. Since situation of non-conformance occurred‚ the company had a must
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PHARMACEUTICAL INDUSTRY ANALYSIS Industry Background: The total industry can broadly be classified into two categories. These are a) Patent Medicines b) Generic Medicines Patent medicines are the products that are invented by the company‚ who have their own research team working on their own laboratories. These products are patented for many years to enjoy the monopoly market. After years of business the formulation is sold in the market so that others can go into mass production. Generic
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and Co. is a pharmaceutical company that was founded in 1876 by Colonel Eli Lilly.4 Its first major breakthrough was the development of gelatin coating for pills‚ which later turned into the gelatin capsules. Since 1876 Eli Lilly and Co. has been a pioneer in the pharmaceutical industry.5 The main focus of Lilly is the research and development of neuroscience and endocrinology drugs. They have expanded their operations over time into over 60 nations worldwide. The pharmaceutical sector brings
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Pharmaceutical Society of Great Britain v Boots [1953] 1 QB 401 Court of Appeal Boots introduced the then new self service system into their shops whereby customers would pick up goods from the shelf put them in their basket and then take them to the cash till to pay. The Pharmaceutical Society of Great Britain brought an action to determine the legality of the system with regard to the sale of pharmaceutical products which were required by law to be sold in the presence of a pharmacist. The court
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