Introduction: include brief description of background‚ purpose of the focus group‚ marketing research problem‚ and detailed focus group objectives (ie. What are the marketing research objectives for this piece of research?) 2.Method and Procedures: discuss how the focus group was implemented: the composition of the focus group; where‚ when and how the focus group was conducted 3.Summary of Findings: briefly outline the key findings of your focus group‚ reactions‚ perceptions‚ and add in one or two verbatim
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The themes poverty/children/orphans Introduction 19th century English literature is dominated by people like Charlotte Bronte and Charles Dickens‚ who raised concerns about the great indifference of many Victorians towards the plight of poor orphaned children. Dickens had a personal insight to poverty‚ his father was unable to pay off the family debt. Dickens was sent to work in a factory‚ he was left without a proper education and so spent his childhood and most of his youth in poverty
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Focus on Power: The Case of Steve Jobs In 2007‚ Fortune named Steve Jobs the “Most Powerful Person in Business.” In 2009‚ the magazine named him “CEO of the Decade.” Jobs‚ CEO of Apple Inc. (NASDAQ: AAPL)‚ has transformed no fewer than five different industries: computers‚ Hollywood movies‚ music‚ retailing‚ and wireless phones. His Apple II ushered in the personal computer era in 1977‚ and the graphical interface of the Macintosh in 1984 set the standard that all other PCs emulated. His company
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The musical Annie is based on the strip cartoon Little Orphan Annie which began in New York. It was created by Harold Gray‚ who came up with an idea for a comic strip called Little Orphan Andy. But the New York News didn’t want one more strip about a boy so he it.So‚ Andy became Annie. The first strip appeared in August 1924. The cartoon strip proved to be so successful that it was almost immediately picked up by the Chicago Tribune. Within a few years‚ the strip found its way onto the pages of another
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Burger King: Promoting a Food Fight Questions: 1. What are Burger King’s communication objectives for its targeted audience? 2. With its focus on the “super fan” does BK risk alienating other customers? What are the implications of this? 3. Why is viral or buzz marketing effective? Analyze the design of the Subservient Chicken Web site’s message‚ including content‚ structure‚ and format. What can you conclude from this analysis? 4. Do the TV and viral elements of BK’s campaigns work well together
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Camera with a focus ‘What does it take to make a movie?’… Gone are the days when such a question caught awe-filled eyes gazing at an aspiring film-maker eager to learn about the art and science of making motion pictures. It might rather end up making you a butt of joke amongst a bunch kids fluttering around you‚ teaching you to make a movie using a device as handy as a cell phone. That’s what it may take to make a movie in the present day. In a metropolis like Mumbai‚ with an ample of amateur
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Focus on Application-ANOVA Testing The concept I will be discussing is ANOVA Testing. I will perform an ANOVA test to determine if there is a difference in nicotine levels of king size filtered‚ non-filtered‚ and menthol cigarettes. I will identify the null hypothesis and alternative hypothesis‚ F-value‚ F-critical‚ P-value‚ and state the final conclusion. A simple random test of 25 filtered‚ non-filtered and menthol test was collected and the nicotine amount measured. All of the cigarettes are
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Assignment Focus on the Learner 1. I chose to assess Marine who is a mature student and of French nationality‚ she is married and has two teenage children. (Her level of English is intermediate but still requires good flow and a greater repertoire of vocabulary). Marine used to work as a legal assistant and has finished her training to be a patent assistant. This involves working with lawyers where English is becoming an important requirement‚ not just reading but writing and conversing with
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Assignment 1: Focus on the learner 1. Profile My student´s name is Francisco Morales‚ he is 30 years old and of Chilean nationality. Francisco is in an Elementary English class and has only been studying English for 2 months. He had English lessons at University but these were mainly focused on reading. Francisco said he did not learn a lot through these and therefore had to take another course now‚ mainly for work purposes. Francisco works in the Pharmaceutical industry‚ specifically in
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Kinyamaseke Town Board‚ Kasese District in the Rwenzori mountain region about 7km to the Mpondwe Customs Ugandan border with the Democratic Republic of Congo (DRC)‚ to implement activities and programmes which were affecting the ever increasing number of orphans and vulnerable persons due to Civil wars‚ HIV/AIDS‚ Malaria‚ STIs and other Communicable diseases rampant in our localities. Death of parents and guardians as a result of the fore mentioned has been coupled with natural catastrophes such as earthquakes
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