The article is based on how pharmaceutical companies are using medical research in advertising and medical journals (Washington‚ 2011). The medical advertising has an influence on the medical articles in the journals along with supplying the journals with financial support to keep publishing (Washington‚ 2011). Health care professionals use medical journals for use in diagnosing and treating patients. This is not the only issue mention the article. The pharmaceutical companies are using techniques
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Deontological Case to Direct-to-Consumer Pharmaceutical Drug Advertising Introduction Direct-to-consumer advertising of pharmaceutical drugs is a controversial issue; is it ethical or does it lead to self-diagnosis and take advantage of those that desperately hope and need a cure? Pharmaceutical companies are using direct-to-consumer advertising through internet ads‚ TV ads and other mass media to target as many consumers as possible. Currently‚ New Zealand and the United States are the only two
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A Study on the Impact of PEST Analysis on the Pharmaceutical Sector: The Bangladesh Context PEST (Political‚ Economic‚ Social‚ and Technological) analysis of any industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. The purpose of this study is to analyze the pharmaceutical sector of Bangladesh using the framework of PEST. This report brings to light the current state of the sector its progress and its problems
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[pic] A Report on The Training and Development section of Corporate Human Resource Department of Beximco Pharmaceuticals Submitted by- Mahmuda Rahman ID#082011089 Tahmina Akter ID#082011063 Khalika Aktar ID#082011041 Rezwana Ferdous ID#082011058 Riva Afros ID#082011076 Submitted to- Farhana Rashid Assistant Professor ULAB School of Business University of Liberal Arts Bangladesh (ULAB) Date- 18 August 2010 Acknowledgement We are very grateful to our course (Human
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&company Question: To continue generating the returns enjoyed by the industry over the past decade‚ pharmaceutical companies would be forced to rethink how they identify and exploit opportunities to gain a competitive edge in an increasingly complex market ? In my opinion if a Pharmaceutical company aims to continue generating the returns and gain competitive edge ‚ should conduct Pharmaceutical Industry Analysis which will help to find out opportunities and then should try to match them with
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Case 6.4: Drug Dilemmas The cost of new medical drugs seems to be accepted by many people who use them. These pharmaceutical companies increase their profits more and more each year because many people assume that it does cost a lot of money for research and development. Where in reality‚ they are only spending about 15% of their profit margins on research and development alone. A huge percentage of these drugs are actually tested in other countries where people are more willing to do trials
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1.1 Introduction: 1.2 Literature review: 1.3 Objective: Broad Objective: To describe the marketing pattern of pharmaceuticals industry in Bangladesh by analyzing the marketing mix of Biopharma Laboratories Ltd. Short/Specific Objectives: The report contains the following specific objectives- To describe all types of products those are produced by Biopharma Laboratories Ltd. Describing the pricing procedure and price list of Biopharma Laboratories Ltd. To describe all types
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the case study of pharmaceutical service is a reliable company that offers services of the pharmacy services of health care organizations that are capable of having its own pharmacy within the company. The pharmaceutical service provides service to nursing homes‚ hospitals and residential rehabilitation centers. Medical services are able to place orders by phone to the company services to the pharmaceutical industry and have been delivered to the plant. The reliable pharmaceutical service has had to
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Executive Summary: This is a report on a marketing plan of SQUARE Pharmaceuticals Limited‚ it describes how they can be marketed‚ and established‚ increased it shares value against other direct or indirect competitor. It describes the ways‚ strategies & tactics to make their product well accepted in the market. It discusses about their market situation‚ competitors position‚ targeted consumers‚ organizations objectives‚ this report also includes actions plans to implement to reach it is desired objectives
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CYANOCOBALAMIN 300MCG 6x10s‚ 6s Softgel Health Care Pvt Ltd. Pharma Associates RARICAP L 200ML GLASS BOTTLES FERROUS CALCIUM CITRATE AND FOLIC ACID 25MG & 0.5MG Bafna Pharmaceuticals Ltd. Associated Laboratories (Pvt) Ltd FERUP SOFT GEL CAPSUL FERROUS FUMARATE 152MG +FOLIC ACID 1.5MG BP 12X10‚ 4X30 Cadila Healthcare Ltd Hemas Pharmaceuticals Pvt Ltd FERROVIT CAPSULES FERROUS FUMARATE 162MG EQUIVALENT TO IRON 53.25MG+FOLIC ACID 0.75MG+ VITAMIN B12 7.5MCG 10x10s Mega Lifesciences (Pvt) Ltd A.Baur &
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