The impact of perceived CSR initiatives on consumer’s buying behaviour: An empirical study Abu Bashar‚ Assistant Professor‚ Institute of Management Studies‚ Dehradun. ABSTRACT Although research into CSR and consumer behavior is still relatively young‚ there exists a growing interest in studying the links between CSR and marketing. The Indian consumers are now well aware that‚ in pursuing their business endeavors‚ companies now have to show more responsibility towards society and the environment
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Nasik Introduction: In India companies like TATA and Birla are practicing the Corporate Social Responsibility (CSR) for decades‚ long before CSR become a popular basis. In spite of having such good glorious examples; In India CSR is in a very much budding stage. A lack of understanding‚ inadequately trained personnel‚ coverage‚ policy etc. further adds to the reach and effectiveness of CSR programs. Large no. of companies are undertaking these activities superficially and promoting/ highlighting the
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Numerous research papers are devoted to the relationship between Corporate Social Responsibility and a given company ’s financial result. CSR has been identified as the duty of organizations to be responsible for their environment and for their stakeholders‚ in a way that takes into account not only financial aspects (Go ̈ ssling and Vocht‚ 2007). A particularly broad definition of CSR was presented at the World Business Council for Sustainable Development: ‘‘Corporate Social Responsibility is the continuing
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Words count : 3244 Contents Executive Summary 1. Introduction 2. Literature Review on CSR 2.1 CSR Theories and Strategies 2.2 CSR Challenges and Issues 2.3 Summary of Key CSR Elements 3. Ryanair CSR Audit 3.1 Company Background 3.2 CSR Audit of the company 4. Analysis and discussion of the company CSR performance 5. Strategies CSR recommendations for the company 6. Conclusion 7. References Executive Summary Aim of
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FACULTY BUSINESS AND MANAGEMENT SEMESTER MAY / YEAR 2011 OUMM3203 PROFESSIONAL ETHICS MATRICULATION NO : 830904045387001 IDENTITY CARD NO. : 830904-04-5387 TELEPHONE NO. : 012-6330404 E-MAIL : mohdhairull@yahoo.com LEARNING CENTRE : PP DURIAN DAUN‚ MELAKA TABLE OF CONTENTS BIL TITLE PAGE NO 1 Introduction 2 2 A Review on Literature on Ethics and Social Responsibility 5 3 Important of Ethics and Social Responsibility
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4 | 2. What is corporate social responsibility? | 5 | 3.Company Profile: | 6 | 4.Case Study: | 7 | 5.Other Example of CSR Activities of IBM: | 8 | 6. Why IBM involved with Corporate Social Responsibility (CSR)? | 8 | 7. Why IBM involved with Corporate Social Responsibility (CSR)? | 9 | 8.Conclusion: | 9 | INTRODUCTION : Corporate Social Responsibility (CSR) is becoming an increasingly important activity to businesses nationally and internationally. As globalization accelerates and
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Trade Unions in the TNC Supply Chain and their relationship with the CSR movement Case Summary ESRC/Case study/B/1 Chinese enterprises are essentially passive players at the sharp end of CSR in China. They are in a position of having to juggle between the different factors governing the development of industrial relations in China‚ including trade union reform. In this often tense dynamic‚ CSR is seen as an external factor and trade unions an internal factor. These two factors have an impact
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Thanking you Sincerely yours‚ ____________________ (Raiyan Rahman) Preface This is a study on today’s one of the most common corporate buzz words‚ CSR. I worked on this issue to reveal the very basics of that issue along with some interesting relevant points. This includes the history‚ CSR as a debating issue‚ practice of CSR in our country. The definition section includes different definitions given from different views by various personnel and organizations. I have confined this
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Responsibility activities (Kotler and Lee 2005)‚ from now on abbreviated CSR. The desire of doing well and doing good in the society in which the company is operating have been of increasing interest world wide during the last decade. As a result‚ corporate reporting on social responsibility initiatives can more often be found in companies´ marketing strategies (Kotler and Lee‚ 2005). Even though CSR activities are increasing among today´s organizations there is still lack of a general universally definition
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Corporate Social Responsibility Written by Subin Han Introduction CSR (Corporate Social Responsibility) is a form of corporate self-regulation integrated into a business model. CSR has been an essential part in business management (Wood‚ 1991). People can find that the significance of CSR has been emphasized due to ‘social responsibility’ included in the 4 meeting agendas at 2010 G20 Business Summit. In addition‚ the CSR policy ensures its active compliance with the spirit of the law‚ ethical
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