INTRODUCTION As the traditional target market which is high school students is projected to decrease over the next ten years‚ we at regional state university need to come with a new idea of our target market. Other potential market segmentation can be considered by using these few methods that elaborated below. 1. MARKET SEGMENTATION Market segmentation provides businesses with the possibility of customizing a unique set of elements known as the 4P’s (product‚ price‚ place‚ and promotion) for specific
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begin their marketing with one targeted segment‚ and then expand into other segments. This often boosts a company’s competitive advantage and knowledge of the customer base. One of the most promising developments in multivariable segmentation is “geodemographic” segmentation. 3.1.2 Requirements for Effective Segmentation To be useful‚ market segments must be: 1) Measurable: The size‚ purchasing power‚ and profiles of the segments can be measured. 2) Accessible: The market segments can be effectively
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Insights (SBI) is a widely used tool for geographic segmentation. True False 7. Giant Food Stores in suburban Washington‚ D.C.‚ adjusts its ethnic food aisle offerings based on the ethnic groups living near each store. Giant Foods is using geodemographic segmentation. True False 8. Positioning strategies generally focus either on how the product benefits the consumer or on how it is better than competitors’ products. True False 9. A self-values map displays the position of products
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APHG UNIT2 TEST ANSWERS Question 1 2 out of 2 points Population geographers define demographic regions as what type of region? Selected Answer: C. formal Question 2 2 out of 2 points The low point of migration to the United States was: Selected Answer: B. 1930s Question 3 2 out of 2 points Select the one remaining country still in Stage 1. Selected Answer: D. none of the above
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geographic‚ demographic‚ psychographic‚ geodemographic‚ benefits‚ and behavioral factors. The geographic segmentation divides customers in groups determined by where they live. Demographic segmentation divides customers in groups based on age‚ gender‚ income‚ and education. Demographic segmentation is probably the best type of segmentation to use because consumers are easiest to reach. Psychographic views how customers actually view themselves. Geodemographic uses parts of both the geographic and
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TRADE AREA ANALYSIS Trade Area Analysis‚ Development and Mapping Trade area analysis and mapping describe the characteristics of the area around a store or network of stores. Without accurate trade area definitions‚ you cannot measure the key statistics that impact a store’s performance. Use trade area analysis to aid site selection and target marketing. Trade area analysis and mapping tell you: • Where a store’s customers are coming from • How many customers you have in a trade area
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Targeting Strategy and Positioning of Greggs Plc Marketing segmentation‚ targeting strategy and positioning of Greggs PLC * Table of Contents * Introduction 1 Segmentation analysis 1 Benefits Sought - Healthy food 1 Lifestyle 1 Demographic and Geodemographic 1 Target marketing strategy analysis 2 Price 2 Promotion 2 Positioning Analysis 2 Competitiveness 2 Clarity 3 * Conclusion 3 * References 4 * Appendices 5 Introduction : In these days the business environment is in high competition
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Perceptual Map • 1.2 The Marketplace Page 4 • Chapter 2 The Marketing Mix • 2.1 Product Page 5 • 2.2 Price • 2.3 Promotion • 2.4 Place • Page 6 • Chapter 3 Segmentation • 3.1 Demographic Segmentation Page 7 • 3.2 Geodemographic Segmentation Page 8 • 3.3 Product Diversification • 3.3.1 Families • 3.3.2 Young Children • Conclusion Introduction Innocent owns over 60% market share of the smoothie niche market (appendix 1)‚ and are currently looking to expand
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Retail Location Strategies Learning the New Rules for Site Selection Will Keep You Ahead of the Game. Nationwide‚ the retail sector enjoyed robust growth during the first half of the decade‚ due in great part to the continued expansion of big boxes. The excitement‚ however‚ is dying down‚ as several category-killer retailers experience slowing sales. The once-zealous players are becoming more cautious‚ and once again the rules of the game are changing for developers and commercial brokers.
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Consumer Behavior Report ‘Canon’ Jeanette Thong Su-Xian FT DipCom LM/MM 4 Mahum Jafer 4th June 2012 Situational Analysis Canon ’s strategies have been very effective in balancing growth of market share with profitability‚ with the firm controlling a significant share of focused niche markets in the imaging industry. Canon ’s strategic challenges involved identifying the markets in which it intended to compete and developing competitive advantages
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