Marketing Management By Rishath.R 1-Anti Wrinkle * Segmentation. * Cosmetics and Skin Care * Anti Ageing Cream * Geographically * People with Wrinkles * Travellers. * Demographically * Age- 35 and above * Gender-F * Income level-25k-30k * Psycho graphically * Life Style Product‚ Value‚ Benefit. * Behavioural * Price -800/- 10g * Brand- AntiAgent * Benefit-Softer Skin. * Target * Working Professionals
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Market segmentation Market consists of large number of actual and potential customers. The process of splitting the market into different groups or segments based on the needs‚ characteristics or buyer behavior is called as Segmentation (Kotler‚ Brown‚ Adam‚ and Armstrong‚ 2007). Singapore Airlines (SIA) has used traditional approach adopted by legacy carriers for segmentation. SIA focuses on business travelers and the price sensitive leisure travelers. The business paradigm of SIA has clearly
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1. Computer appreciation 1. The basics and history of computing‚ including familiarisation with the hardware and software which enables independent work on a computer performing simple tasks. Components of a computer system (system board‚ central processing unit (CPU)‚ Random Access Memory (RAM)‚ Read Only Memory (ROM)‚ Erasable Programmable Read Only Memory (EPROM)‚ hard disks‚ solid state drives‚ optical drives‚ flash drives‚ monitor‚ keyboard‚ mouse‚ track pad‚ trackball‚ etc. Types of computer
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DIFFERENCES‚ ADVANTAGES AND DISADVANTAGES OF A GIS. DIGITAL MAP AND PRINTED MAPS Introduction For the majority of us‚ maps represent a useful tool which we often use in daily life be it while navigating new hiking trails or when we are looking for a specific landmark‚ shopping centre or street name in an unfamiliar town or city. The common road atlas is now being replaced with more sophisticated and interactive digital forms which in some vehicles are now being built in as standard features
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Describe segmentation • Explain demographics‚ Geographic’s‚ psychographics and why companies use these methods to segment the market effectively • Explain different methods used to segment markets e.g. ACORN‚ Mosaic • Explain the different target markets of McDonalds – identify 4 product ranges and describe in detail the target market for each product • Describe the different needs of each target segment • Use examples specific to McDonalds Segmentation Market segmentation is where
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IBS Bangalore Session Plan Semester : I Course : Marketing Management - I Course Code : SLMM 501 Credits : 3 Class : 2015 Section : A Instructor : Shailendra Dasari S.No Topic(s)/Activities Identified Cases Source Reference to PTB Additional Readings/Questions for Discussion Learning Outcomes 1 Introduction to Marketing Ch1 PPt 1 Understand 1.Marketing Concept 2.Evolution of Marketing 3.Marketing Mix Discuss 1.Marketing Challenges for the 21st
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BUSN 402 Market segmentation is a marketing strategy that involves dividing a board target market into subsets of consumers who have common needs‚ And then be designed and implemented to target these specific customer segments‚ addressing needs or desires that are believed to be common in this segment‚ using media that is used by the market segment. While there many theoretically ideal market segments‚ in reality every organization like Orkut engaged in a market will develop
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mind‚ and it was Apple. This would be an interesting company for me to do research on because I think their mobile computing line and mobile communication division are very interesting. The specific product line that I would like to focus on is the IPhone. It would be interesting to research and discuss how this phone is marketed and branded and how it competes with its competitors. I work in Information Technology as a profession. People come to me for advice‚ recommendations and to repair and troubleshoot
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employees‚ and geographic dispersion. Along with increasing growth‚ however‚ came increasing complexity. Problems in U.S. business structures became apparent and new ideas began to appear. Studies of employee motivation raised questions about the traditional model. The??one best way??to do a job gradually disappeared as the dominant logic. It was replaced by concerns that traditional
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phone call. It is known as the iPhone‚ the single most technologically advanced device known to men and women. With technology on the rise‚ the iPhone had a huge influence on modern communication‚ art‚ business and entertainment. This has an effect on you because we live in a world that relies on technology for almost everything. The iPhone is a common device we see on the hands of the public almost everywhere we go. It is not a secret that with the success of the iPhone‚ Apple has become one of the
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